Fujitsu Retail Consumer Experience Transformation

Transform your consumer experience to positively impact your customers and meet your sustainability goals
Using innovation to create consumer experiences that engage customers, win loyalty and deliver growth
Retail and hospitality cannot exist without its customers, and today these customers expect a high level of personalisation, flexibility and choice when it comes to their shopping and leisure experiences. Added to this they are continually seeking ways to consume that not only meet their personal needs, but also have a positive impact on the planet.
To survive and prosper in this new consumer-focused retail and hospitality marketplace, transforming your consumer experience and optimising your enterprise processes and systems must become a priority. You need to find ways to deliver seamless experiences across all touchpoints, removing any points of friction that negatively impact consumer engagement.
With Fujitsu Uvance, our goal is to empower you to achieve these objectives. Combining our technology innovation and consumer understanding, with our know-how and passion for identifying the long-term impact of technological change on society, we can help you to deliver great consumer experiences that drive personal satisfaction, business growth and positive societal impact.
Consumer Experience Transformation Technologies
cxtechnologiesCAPTURE
Consumers of fast food are more demanding than ever and expect ultra-convenience, faster speed of service, personalised service and the best customer experience. Capture Machine Vision offers a winning Drive Thru experience, with real time Drive Thru data to empower your team to deliver optimal customer service. Capture accurately measures and provides true visibility of the customer journey and operation across your entire Drive Thru including any queues outside of the Drive Thru, delivering actionable insights for informed Business Decisions. Capture’s Vehicle License Plate Recognition offers QSRs the ability to recognise repeat customers and personalise the customer experience. This level of personalisation not only enhances the Customer Experience but also gives the QSR the opportunity to increase order size by presenting relevant options.
Frictionless Stores
Fujitsu frictionless commerce is a highly accurate digital retail solution for automated and cashier-less shopping. Used within hospitality, Fujitsu Frictionless Commerce also supports hot food, snack, beverage and merchandise sales. It’s a frictionless store solution that delivers convenient, fast, automated shopping using digital cameras and AI sensors to free customers from in-store checkout lines.
- Walkthrough checkout-free shopping services that enable in-store customers to scan items and checkout on their mobile phones.
- Mobile application and API service for both in-store and online
Digital Age Assurance
Fujitsu Digital Age Assurance is an end-to-end age verification solution designed to support all sales channels and provide customers with a secure, simple, quick and convenient method to prove their age and entitlement when purchasing age-restricted products and services both online and in person. Used online, over the counter, at self-service checkouts, at vending machines or embedded within a third-party app, Digital Age Assurance introduces safeguards to protect licensed operators from selling age-restricted products and services to children.
- Removes the friction and barriers in the customer's path to purchase and provides a faster checkout process.
- Requires no additional hardware or infrastructure.
Computer Vision Retail Analytics
Fujitsu Computer Vision is an end-to-end image recognition solution that combines state-of-the-art AI algorithms with traditional computer vision technologies to detect, track, aggregate and visualise customer flow in real time for high-value customer insights. Platform-neutral and deployable to the Cloud or on-premises, it seamlessly integrates with existing CCTV infrastructure, machine vision sensors, computer hardware and software ecosystems.
- Understands domain-specific environments to generate and present algorithms and data analysis.
- Scales to support additional users, organisations, data, processes and features over time.
fujitsuuvanceFujitsu Uvance – creating a sustainable world by resolving social issues through digital innovation
With the increasing awareness of the environmental impact of our actions, consumers are looking for ways to consume products and services more sustainably. Fujitsu Uvance for consumer experience is at the forefront of this movement. With Uvance, our mission is to demonstrate how we can empower our retail and hospitality customers to benefit from using a combination of composable technologies and services to deliver great consumer experiences and sustainable business outcomes.
For over 50 years we have worked closely with retail and hospitality customers of all sizes and are retail technology experts. Working with an ecosystem of partners, we are able to rapidly create customised solutions that will enable you to retain your competitive edge in a fast-paced environment where consumer needs and preferences are constantly evolving.
Work with us to overcome the customer experience transformation challenges you face and capitalise on opportunities. We can help you to manage the rollout of innovative retail and hospitality solutions across your business, enabling you to avoid complexity and ensuring you stay ahead of evolving consumer demands.
Explore and discover how we can help you to deliver an enhanced consumer experience while driving sustainable business growth and reducing environmental impact.
customerstoriesCustomer stories

Creating a more enjoyable shopping experience with DX
United Super Markets Holdings Inc. (USMH) provides customers with a more enjoyable and stress-free shopping experience by enabling them to bypass cash register waiting lines and pay for their purchases via smartphone.

Tracing garments through supply chains
The fashion industry has faced criticism over how its supply chains operate. Although they may want more transparency, brand owners and retailers have never had an effective way to achieve that.

Creating new shopping experiences through data analysis and Al-based camera systems
Digital transformation is accelerating in the retail industry, with the Online Merges with Offline (OMO) trend blurring the distinction between e-commerce sites and real stores, and helping to reduce staffing levels in digital-based smart stores.