The Swift Rise and Surprising Importance of Digital Ecosystems

A new way of thinking about strategy

Traditional strategic analysis relies on a number of fundamental assumptions. Among these are that industry boundaries are relatively stable; that vertical integration can create efficiencies over market trading and that ownership of assets can create sustainable barriers to entry. In this article, Rita McGrath and Ryan McManus introduce these assumptions and show how the rise of digitally-instrumented ecosystems leads to a new way of thinking about strategy.

Rita McGrath

Rita McGrath, a long-time faculty member at Columbia Business School, is a globally recognized expert on strategy in uncertain and volatile environments. Her most recent book is Seeing Around Corners, 2019.

Ryan McManus

Ryan McManus is CEO of, and a globally recognized expert on digital business models, transformation, and ecosystems. He serves on multiple public and private boards and is a contributing lecturer at Columbia Business School.

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