Accelerate your digital transformation with the unique FUJITSU HXD approach

Co-creating Program

Fujitsu Co-creating Program

Our unique approach to co-creation

Global challenges are accelerating the pace of many organizations’ digitalization activities. Companies need to make their corporate structures more resilient and sustainable and want to differentiate in the market. Digital transformation enables new business models, improved customer experience, and increased employee engagement.

To make the world more sustainable by building trust in society through innovation, Fujitsu co-designs with customers their digital transformation and stable growth over the long term.

Our Co-creating Program helps you to harness the power of collaboration to deliver your unique digital transformation. The Co-creating Program has been developed over decades of experience in Japan and around the world; working with customers, exchanging perspectives, ideas, and information in a highly focused, purpose-driven, and innovative way.

FUJITSU Human Centric Experience Design (HXD)

You get the time, space and intense focus to achieve your specific outcomes based on your strategic needs. FUJITSU Human Centric Experience Design (HXD) differs from standard Design Thinking approaches by ensuring alignment with our customers’ corporate strategies and is refined for digital challenges. HXD is applied to our co-design workshops, which can be delivered in various co-design engagements.

  • For further information or to arrange a workshop,
    please register your details.

Gartner Innovation Case Study “Fujitsu’s Go-To Innovation Techniques”

Leading analyst firm Gartner published a research document about Fujitsu’s design thinking and innovation approach .

Gartner, Innovation Case Study Spotlight Series: Fujitsu’s Go-To Innovation Techniques, 4 August 2021, Tsuneo Fujiwara, David Cearley
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Fujitsu Co-creating Program

The approach is based on simple, collaborative engagement. We bring multiple perspectives together using digital technologies. To do that we ask customers to identify their key business and IT decision makers as well as people from across their enterprise who are open to creative thinking as well as have a deep understanding of the strategic needs of the business.

Fujitsu’s talented and experienced experts facilitate their collaborative engagement to achieve a dynamic mix of knowledge, creativity, ideation and concept development. Our unique form of ‘design thinking’ is added to the mix – FUJITSU Human Centric Experience Design (HXD) to create innovative concepts faster than could be achieved if those people worked in isolation.

To further increase value for companies, governments, and society, Fujitsu partners with a key developer of Milan Polytechnic’s highly regarded Design School courses. Together we research the use of strategic design and have developed an accreditation program for FUJITSU HXD practitioners.

Accelerate innovation

Fujitsu's Co-creating program helps you harness the power of collaboration to create your unique digital transformation by driving ideas. The best solutions arise in cooperation based on a proven methodology.

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Time to act.

Get in touch!

If you’re interested in generating the creativity, imagination and inspiration you need to succeed on the digital frontier, we’re ready to help. You can ask for a 30 minutes demo here. We are happy to show how it works and how we can work together on solving your business challenge!


Frits-Jan Groenewold

Head of Pre-sales and

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