FUJITSU Co-creating Program

Our unique approach to co-creation

The digital world thrives on inspiration and innovation. Creativity drives disruption, change and transformation. At Fujitsu our Co-creating Program helps you to harness the power of collaboration to deliver your unique digital transformation by driving ideation. The Co-creating Program has been developed over decades of experience in Japan and around the world; working with customers, exchanging perspectives, ideas, and information in a highly focused and innovative way.

You get the time, space and intense focus to achieve your specific outcomes based on your strategic needs. We’re opening Digital Transformation Centers (DTC) in major cities around the world to provide venues where we can apply the Fujitsu Human Centric Experience Design (FUJITSU HXD) methodology, our unique iteration of design thinking. Whilst the DTCs are purpose built, the approach and methodology is mobile – we can deliver these co-creation events anywhere, maybe much nearer to you and your people. We’re applying it to real world requirements with a range of customers.

Fujitsu Co-creating Program

The approach is based on simple, collaborative engagement. We bring multiple perspectives together using digital technologies. To do that we ask customers to identify their key business and IT decision makers as well as people from across their enterprise who are open to creative thinking as well as have a deep understanding of the strategic needs of the business.

Fujitsu’s talented and experienced experts facilitate their collaborative engagement to achieve a dynamic mix of knowledge, creativity, ideation and concept development. Our unique form of ‘design thinking’ is added to the mix – Fujitsu Human Centric Experience Design (FUJITSU HXD) to create innovative concepts faster than could be achieved if those people worked in isolation.

Fujitsu Human Centric Experience Design (FUJITSU HXD)

Fujitsu’s philosophy, developed over eight decades, has enabled us to face severe challenges and overcome them. We pioneered ideas like ‘ergonomics’ and ‘universal design’ and our approach is always evolving, as any good philosophy should. FUJITSU HXD is our methodology for enabling customers to accelerate their digital journeys.

It’s done at speed to focus people’s minds. It enables four key things:


Understand your business challenge within the context of your strategy


Look at the issues through different lenses


Combine business and technology expertise to develop rapid outline concepts


Develop joint working plan for immediate experimentation

The point is to create a powerful vision from four critical ingredients:


Combine the right skills and expertise from diverse backgrounds.


Formulate a formal, strong purpose that’s understood by all and relentlessly pursued. It must be of strategic importance to your business.


Define what you want to achieve. It must relate to the needs of your business, employees, customers and markets.


Unlock the skills of your people in a fun and energizing way, so concepts can be developed and tried out quickly.

Customer Story

New Insurance Offerings by the Eyes of Bangkok Insurance

With the challenging of industry forcing many insurance company to transform themselves and listen more to their customers’ voices, Bangkok Insurance would like to seek for the way they can understand their customer more to improve their customer’s experiences. Another challenge is how to utilize and let the whole company think through that journey together, not just only innovation team.

To break through that challenge, FUJITSU supported the customer from initial stage of projects offering 1-day design thinking based workshop, and crafted together a shared vision between business side and IT side. The workshop will provide the same view for both sides for both business and technology. With the emphasis of our Human Centric approach, the workshop shows the participants on how to understand their customers’ journey and related stakeholders from the beginning to end. The methodology leads to abundant innovative ideas of offering within the workshop which satisfied Bangkok Insurance Management for seeing;

1. The possible platform of working together between business and technology within BKI
2. The new idea of offerings which come from the representative of whole organization

Contact us

For further information or to arrange a workshop, contact the Co-creating Program team.

Top of Page