Vision
What is the Fujitsu Technology and Service Vision?
The Fujitsu Technology and Service Vision provides a foresight into the future we want to build together with our stakeholders.
We use a backcasting approach, working out what we need to do now to achieve our stated vision of a desirable future society. At the same time, we use a forecasting method to explore possible future scenarios, looking at emerging signals in macro factors such as environmental, societal, economic and technological advancement. By connecting these two approaches, we identify the most important trends and make recommendations to business and societal leaders.
Fujitsu Technology and Service Vision 20211
In the 2021 edition, we introduce five important trends that will shape the new world after the inflection point. We also explain how our commitment to responsible business will help to build a more sustainable world. We share future scenarios in specific focus areas and outline how technology innovations are already making these future scenarios a reality.
Watch out video!
Key areas of focus
The World at an inflection point
COVID-19 has had a huge global impact on social and economic activity. Based on our recent survey and discussions with business leaders, we share the five trends that will shape the future.
- 2020 : The World shut down
- 2020 : Responding to the crisis
- Into the human era
- Priorities in a new world
- 5 trends
- Sustainability first
- Finding resilience
- Borderless lives
- Business is ecosystems
- Trusted automation
Purpose and Sustainability
Aside from the huge disruption caused by the pandemic, we also face many long-term societal challenges, from climate change to an ageing population. We explain how our purpose and commitment to responsible business will help to build a more sustainable world.
- Purpose-driven society
- Our purpose
- Toward 2030
- Steps on the digital journey
- Regenerative society and connected ecosystems
- Responsible business
- Contribution to the SDGs
- Our approach to environmental issues
- Working for a decarbonized society
Scenarios for the future
How will business and society change in the future? We introduce transformation scenarios in manufacturing, consumer experience, healthy living, public services and cities, and business management.
- Toward a better future
- Sustainable Manufacturing
- Consumer Experience
- Healthy Living
- Trusted Society
- Business Transformation
Technology Vision
Technology has the power to help us solve the world’s most difficult challenges, transforming societies for the better. We introduce five exciting visions of technology innovation.
- Making the impossible possible
- Human Centric Innovation
- Technology vision
- Borderless experience
- Extended present
- Human + Technology
- Overcoming complexity
- Regenerative society
Exploring our principles2
What is a Human Centric approach?
The core idea of our vision is 'Human Centric'. This is the belief that you need to place people at the center of everything in order to achieve the best possible results. With fast advancing technologies, our world is changing. We are now in the middle of major change brought about by digital technology. We have moved away from the traditional supply-centric business model (based on a vertically integrated industry structure divided according to products and services) in favor of providing new value within a human-centric ecosystem. We believe that the responsibility of technology is to empower people and generate positive outcomes for society.
Our Approach : Human Centric Innovation
Human Centric Innovation is an approach to achieving our vision by empowering people to innovate. Innovation is driven by human creativity, empathy, and the ability to solve problems.
New value is realized by bringing together three key value drivers of innovation—the power of the individual, the knowledge derived from information, and the connectivity of things and infrastructure.
Digital Muscles: The 6 Success Factors for Digital Transformation
Digital transformation demands constant innovation through a process of applying digital technology to the core of the business, and then using feedback to continue driving the business forward.
Fujitsu’s digital transformation survey revealed that companies which delivered strong business outcomes through digital transformation scored highly across the following six factors: Leadership, Empowered People, Culture of Agility, Business Integration, Ecosystem, and Value from Data.
These six success factors may be likened to the muscles of the human body. We refer to the six success factors essential for digital transformation as ‘Digital Muscles.’
If athletes want to be successful, they must build muscle strength. This is not something that can be achieved overnight.Competing to win takes discipline, training, and the development of muscle strength.
It’s the same for any enterprise. An enterprise needs to develop these six digital muscle groups to achieve its own digital transformation.
・How digitally fit is your organization?
・Do you want a personalized workout plan for your digital muscles?
Journey of Fujitsu Technology and Service Vision
In 2013 we first published our Fujitsu and Technology Vision. This marked the start of our commitment to keep customers around the world informed on the company’s vision for the future. In order to work towards our vision, we have continued to invest in new technologies, products and services.
We issue the Fujitsu Technology and Service Vision on an annual basis presenting new thinking and sharing advances in technology that continue to contribute to our vision of the future. In this section we introduce the evolution of our journey towards realizing our vision of Human Centric Intelligent Society.
Our evolution journey
Fujitsu Technology and Service Vision
'Human Centric Intelligent Society'We set 'Human Centric Intelligent Society' as Fujitsu’s vision for the future of society—a society in which people are placed at the center of the ICT development process. In 2013, we summarized our thoughts on how ICT will contribute to business and society in the future.
Human Centric InnovationWhat should we do to realize our vision? Fujitsu introduced the concept of 'Human Centric Innovation' in 2014. Based on the notion of using advanced technologies to empower people, this new approach opened the door to business and social innovation. Innovation is about bringing together three key value drivers: the creativity of people, the knowledge derived from information, and the connectivity of things and infrastructure.
Human Centric Innovation in ActionThe 2015 version investigated the progress made with 'Human Centric Innovation', featuring stories of innovation through co-creation with customers and partners around the world.
Human Centric Innovation: Driving Digital TransformationThe integration of new digital technologies in the business and social space and in core processes has triggered a massive change known as digital transformation. Digital technologies are the driving force behind the latest industrial revolution, bringing profound change to business, society, and our everyday lives. Here, Fujitsu proposed its Human Centric approach as a key driver for digital transformation.
Human Centric Innovation: Digital Co-creationFujitsu talked about Co-creation as the next step to Digital Transformation in 2017. Co-creation is a topic of paramount importance in a digital society where success is achieved by generating innovative value together with customers and cross-industry ecosystem partners. Results are only possible using a blend of digital technologies and expertise in the customer’s field of business.
Human Centric Innovation: Co-creation for SuccessBuilding on the 2017 theme of Co-creation, we showed how Co-creation can be used to deliver success in business and in society. Examples highlight the steps customers must take to ensure Co-creation for success as well as the ways in which Fujitsu supports the process.
Human Centric Innovation: Driving a Trusted FutureAdvances in digital technologies make a range of services more accessible, which in turn makes daily life easier. On the other hand, growing concern over the unauthorized use of personal information and an escalation in cyber-attacks has shaken the public’s faith in data, in technology, and in the companies that use data and technology to conduct their business. It is now up to us to rebuild their trust. This theme encapsulates our commitment to take action together with our customers and partners to build a Trusted Future in which we can all feel safe and secure.
Human Centric Innovation: Driving a Trusted FutureWhat should we do to build Trust for business and society? For 2020, we have elected to retain the message from the previous year 'Driving a Trusted Future.' We propose to boost the sustainability of business and society by employing Digital Transformation as well as by creating ecosystems to enhance business activities while delivering societal value.Human Centric
The core idea of our vision is 'Human Centric'. This is the belief that you need to place people at the center of everything in order to achieve the best possible results. With fast advancing technologies, our world is changing. We are now in the middle of major change brought about by digital technology. We have moved away from the traditional supply-centric business model (based on a vertically integrated industry structure divided according to products and services) in favor of providing new value within a human-centric ecosystem. We believe that the responsibility of technology is to empower people and generate positive outcomes for society.
Digital Muscles: The Success Factors for Digital Transformation
Digital transformation demands constant innovation through a process of applying digital technology to the core of the business, and then using feedback to continue driving the business forward.
Fujitsu’s digital transformation survey revealed that companies which delivered strong business outcomes through digital transformation scored highly across the following six factors: Leadership, Empowered People, Culture of Agility, Business Integration, Ecosystem, and Value from Data.
These six success factors may be likened to the muscles of the human body. We refer to the six success factors essential for digital transformation as ‘Digital Muscles.’
If athletes want to be successful, they must build muscle strength. This is not something that can be achieved overnight.Competing to win takes discipline, training, and the development of muscle strength.
It’s the same for any enterprise. An enterprise needs to develop these six digital muscle groups to achieve its own digital transformation.
Do want to know how digitally fit your organization is?
Do you want a personalized workout plan for your digital muscles?
