Our Approach to CSR
Reflecting the Fujitsu Way, Our Corporate Philosophy, in Our Action
Fujitsu began its life in 1935 as a company handling core communications infrastructure such as telephone exchanges. Since then, the ideas and spirit of successive leaders who paved the way for our progress have been condensed and codified in the Fujitsu Way.
For the Fujitsu Group, Corporate Social Responsibility (CSR) means contributing to a sustainable, networked society by working with our customers to resolve a variety of social issues through the practice of the Fujitsu Way.
Our Corporate Philosophy "FUJITSU Way"
The Fujitsu Way facilitates management innovation and promotes a unified direction for the Fujitsu Group as we expand our global business activities, bringing innovative technology and solutions to every corner of the globe.
The Fujitsu Way provides a common direction for the employees of the Fujitsu Group. By adhering to its principles and values to their daily activities, the employees enhance corporate value and their contributions to global and local societies. (The Fujitsu Way was enacted in 2002 and was revised into its present version in 2008.)
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Promoting Group-wide Dissemination
Each company president or business unit head nominates Fujitsu Way leaders, who disseminate the Fujitsu Way to its all employees.
Cooperating with their respective presidents and business unit heads, the Fujitsu Way leaders plan appropriate activities in alignment with their business strategies. Through dialogs on the Fujitsu Way, the Fujitsu Way leaders help their colleagues to understand the relation between their daily work and the Fujitsu Way.
As of March 2018, approximately 300 Fujitsu Way leaders are working to disseminate the Fujitsu Way message in organizations across the Fujitsu Group, including subsidiaries in Japan and abroad. By surveying the condition of activities at home and overseas, the leaders also share information with each other on their progress in their respective organizations.
Fujitsu Way New Employee Education
In April 2018, Fujitsu welcomed approximately 950 new employees. These employees were divided into 25 classes for Fujitsu Way training. They studied to the Fujitsu Group’s reason for existence and its values. They also learned the principles and the code of conduct for Fujitsu employees.
At domestic Fujitsu Group companies, Fujitsu Way cards and booklets were distributed at events such as company entrance ceremonies. Furthermore, each Fujitsu Group company added its own appropriate education.
Fujitsu Way Leader Training
In FY2017, approximately 60 newly appointed Fujitsu Way leaders gathered at the Numazu Complex for a look back at the history of the Fujitsu Group by visiting historic exhibitions of Fujitsu at Ikeda Memorial Room*1, Fujitsu Archives*2, and Fujitsu Heritage Hall*3. Training participants gained a fuller understanding of the concepts at the foundation of the Fujitsu Way, and learned ways of solving issues encountered in the workplace. During the training, participants used data from employee satisfaction surveys to analyze issues at each workplace, and then reviewed proposals for improving the organizational climate in the spirit of the Fujitsu Way. The participants also shared best practices for dissemination in their organizations and exchanged ideas to revitalize activities.
*1 Ikeda Memorial Room:
Established at the same time as the opening of Numazu Complex, this Memorial Room celebrates the achievements of Toshio Ikeda, who drove the dawn of Fujitsu computers. The Room features preservation of a functioning FACOM128B, which is a relay computer manufactured in 1959. The Room also displays materials that introduce Ikeda’s activities and provide insight into computer elements from long ago.
*2 Fujitsu Archives:
Visitors to the archives can view historical materials and products related to Fujitsu in each era. The main exhibit is a chronological table spanning from the foundation of the Furukawa Group in 1875 until 2010.
*3 Fujitsu Heritage Hall:
The hall displays records of the history of Fujitsu and the activities of our forerunners, along with the products that are their achievement. Occupying approximately 3,000 m2 of space in the Numazu Complex, this Fujitsu training facility is a space to learn the values and spirit Fujitsu has treasured, to experience the unique Fujitsu qualities created by our predecessors, and to help develop the next generation.
Ikeda Memorial Room
Fujitsu Heritage Hall
Fujitsu Way Workshops
In FY 2017, the Fujitsu Way Office visited workplaces upon request in order to support initiatives for reforming the organizational climate. Analyzing the results of employee satisfaction surveys and preliminary questionnaires, the workshop participants tried to find key issues and make a step forward to solve them based on the Fujitsu Way.
Domestic Group company
Overseas Group company
Communicating the Fujitsu Way
The cards and booklets explaining the Fujitsu Way are distributed to all employees around the world, and posters are distributed to offices. An e-Learning course on the Fujitsu Way is always available translated in 16 languages. Also, Fujitsu Way cards data are distributed. So that each business unit head can add his or her message to the Fujitsu Way. Many business units actively utilize the data and post on internal portal website.
President Tanaka talking about the Fujitsu Way
Fujitsu Way on smart phone
On our corporate intranet, we started distributing a video message of President Tanaka talking about the Fujitsu Way based on his own personal experiences. Currently, the message is available in 18 languages including Japanese.
Through these efforts to share the Fujitsu Way, the Fujitsu Group tries to spread the core concepts and make all employees understand the mission of Fujitsu and how they can contribute to shape tomorrow.
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