Fujitsu Introduces Intelligent Server Backbone for a New Era

Fujitsu Technology Solutions

Fujitsu today enables businesses of all sizes and pockets to thrive in an age of exploding demand for applications, data and digital content with the introduction of its new generation of FUJITSU Server PRIMERGY Systems. This intelligent server backbone is the cornerstone of Fujitsu’s development of affordable and simple-to-operate reference architectures, such as RapidStructure and vShape, plus solution concepts that address scenarios including business analytics, collaboration and messaging.¹

The way enterprises deal with technology is changing. For example, massive deployment of server virtualization, migration into the cloud, and a constantly rising flood of data are driving a revolution in datacenter architectures. Information and Communications Technology (ICT) is now defining how efficiently organizations interact with customers and other stakeholders, and how they manage the development of new products and services.

For decades, ICT systems have been getting incrementally faster, smaller, and more affordable. However, in the cloud era, they also need to become smarter to contribute to business success. For organizations to achieve business advantage more quickly, their ICT must also provide an intelligent backbone for data centers that ensures that they have the compute and storage power to cope with intensifying demand for instant access to data. This is invariably complex to achieve, as all aspects of the infrastructures, applications, their operation and maintenance need to be balanced accordingly.
   
Designed to harness the reality facing businesses and their datacenters today, the new PRIMERGY systems exponetially increase application performance due to optimized interaction between storage, server and Input/Output operations (I/O). They make better use of limited resources, and so minimize the otherwise substantial energy and cooling costs on an unprecedented scale. To enable fast return on investment, shorten project times and increase the availability of applications and services, Fujitsu also offers a wide-ranging portfolio of tools and customization, supported by a major global services organization.

With Fujitsu’s new PRIMERGY systems, customers are able to turn their technology into a competitive advantage due to:

• Enhanced Energy Optimization: This allows customers to save energy and cooling costs while ensuring system availability even under extreme conditions, with an additional saving of up to 27 per cent.²
  
• Converged Performance: The new generation of dual-socket PRIMERGY servers increase the performance of applications as a result of perfect interaction between storage, server and I/O.
  
• Holistic Server Lifecycle Management: PRIMERGY systems make ICT work more efficiently. Up to 55 per cent savings³ on running costs and increased productivity enable organizations to redeploy scarce IT resources to value-creating tasks.
• Global Lifecycle Excellence: Fujitsu's broad portfolio of services and tools provide the added benefit of reducing costs throughout the lifecycle, shortening project times and increasing the availability of applications and services.

Further information on the new generation of PRIMERGY servers, which will be extended with topics on a week-by-week basis, is available from today on: http://www.fujitsu.com/fts/dual-socket-primergy2013.

Supporting quote

Pricing and Availability

Notes to editors

Online resources

• Dual-socket PRIMERGY 2013 Microsite: http://www.fujitsu.com/fts/dual-socket-primergy2013
• FUJITSU Server PRIMERGY systems: http://www.fujitsu.com/fts/products/computing/servers/primergy/
• For regular news updates, bookmark the Fujitsu newsroom: http://ts.fujitsu.com/ps2/nr/index.aspx

Date: 29 July, 2013
City: Munich