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Fujitsu Delivers ‘Make IT Dynamic’ Solutions for SMBs

Reduces investment risk by providing a one-stop-shop for integrated, pre-tested, scalable IT infrastructure

Munich, October 06, 2010

Fujitsu today announces the global launch of its ‘Make IT Dynamic’ initiative for small and medium-sized businesses (SMBs). Designed to offer easy-to-manage computing power to suit individual budgets, SMBs have more time and money available to focus on their top priority: better serving their customers.


‘Make IT Dynamic’ covers a choice of IT infrastructure building blocks based on reliable Fujitsu PRIMERGY x86 rack servers and ETERNUS DX disk storage systems, which offer the scalability to grow with the business requirements. These are linked to integrated, pre-tested solutions for EASY Virtualization, EASY SAN, EASY High Availability, and EASY Business Continuity.


An SMB’s IT needs to be flexible and powerful enough to cover a wide and ever-growing range of needs. From exceeding customer expectations, by enabling sales and keeping delivery times, to complying with legal requirements, such as data security, accounting and reporting. From meeting their own internal requirements, by better use of resources and reacting quickly to changing conditions, to exceeding the expectations of business partners, for example in supporting business processes.


Jens-Peter Seick, Senior Vice President Datacenter Systems Product Division at Fujitsu Technology Solutions , says: “SMBs need to optimize their IT landscapes to succeed. ‘Make IT Dynamic’ is designed using industry standard PRIMERGY rack servers and ETERNUS DX disk storage systems in building blocks, supplemented with valued solutions to help SMBs thrive and grow. Fujitsu’s ‘Make IT Dynamic’ building blocks are easy to implement, manage and maintain, and so SMBs do more with less.”


For example, a simple bottleneck in storage resources caused Austria’s Mammut Sports Group to decide to consolidate the company’s IT infrastructure platform and deploy the most advanced technology available to be able to meet current and future IT needs. Says Armin Duda, Managing Director: “We want to double our sales and we know that we can achieve that only if we make the necessary investments today in the technology we’ll need tomorrow. That’s why we turned to Fujitsu”.

With many of the ‘Make IT Dynamic’ solutions currently available around the world (prices vary by region), the initiative provides SMBs:


·          Simplified and cost-effective entry into the world of virtualization with EASY Virtualization

·          Ensures availability of data and services with EASY SAN (Storage Area Network)

·          Keeps businesses running and minimizes the impact of downtime with EASY High Availability and EASY Business Continuity

·          Helps SMBs concentrate on the core business with Fujitsu Dynamic Infrastructures Services

·          Improving operational efficiency and reducing overall costs with Fujitsu PRIMERGY Rack Servers

·          Protects assets and maintaining business continuity with the Fujitsu ETERNUS DX – The Data Safe

·          Meets customers’ resource constraints while helping partners move up the value chain



Images of the PRIMERGY family are available online at:

Images of the ETERNUS family are available online at:


For more information:

More about Make IT Dynamic:



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About Fujitsu Fujitsu is a leading provider of IT-based business solutions for the global marketplace. With approximately 175,000 employees supporting customers in 70 countries, Fujitsu combines a worldwide corps of systems and services experts with highly reliable computing and communications products and advanced microelectronics to deliver added value to customers. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.6 trillion yen (US$47 billion) for the fiscal year ended March 31, 2009. For more information, please see: .


About Fujitsu Technology Solutions

Fujitsu Technology Solutions is the leading European IT infrastructure provider with a presence in all key markets in Europe, the Middle East and Africa, plus India, serving large-, medium- and small-sized companies as well as consumers. With its Dynamic Infrastructures approach, the company offers a full portfolio of IT products, solutions and services, ranging from clients to datacenter solutions, Managed Infrastructure and Infrastructure-as-a-Service. Fujitsu Technology Solutions employs more than 13,000 people and is part of the global Fujitsu Group. For more information, please see: .


All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.



Date: 06 October, 2010
City: Munich