FUJITSU PRIMEFLEX® for SAP® HANA® arrived pre-configured based on our specifications so it was literally plug-and-play to install. That allowed us to quickly begin on-boarding the different parts of the business one by one.

Reda Loudiyi, CIO, Diana Holding Group
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Diana Holding Group

Diana Holding introduces PRIMEFLEX for SAP HANA and achieves higher transparency in inventory tracking and supply chain management


Since its original foundation in 1956 and eventual incorporation thirty years later, Diana Holding Group has become one of Morocco’s leading players in the agri-food industry. Inspired by its love of the land, the company has diversified into multiple sectors, including viticulture, olive oil production and farming, consequently laying the foundations for a fully integrated and constantly evolving organization. Diana Holding is the seventh largest private group in Morocco, with a turnover of three hundred million Euros and 6,500 employees.


Faced with multiple, siloed IT environments across its many business units, Diana Holding wanted to consolidate and centralize its business processes on SAP HANA. When it wanted to extend its initial implementation, it needed a partner with the right skills and experience.


Diana Holding worked with Fujitsu Morocco, in collaboration with central SAP HANA experts and local partner, to set up the new FUJITSU Integrated System PRIMEFLEX for SAP HANA platform. This fast implementation supported the short overall project timeline of five months to deploy the new SAP HANA-based services to its subsidiaries.


  • Savings of €700k per year courtesy of improved inventory tracking in its bottling business
  • The HANA infrastructure is flexible, can be extended, add new modules, and will support a future migration towards S/4 HANA
  • Hundreds of users will enjoy increased productivity and enhanced visibility of operations for optimal efficiency

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