Fujitsu Survey Reveals Australian Businesses Lead Global Average in Digital Transformation

Co-creation Provides Foundation for Success of Digital Transformation Initiatives

Further, Australian industries are seeing digital transformation projects have a more profound positive impact on customer relationships^iv than the rest of the world. “It’s great to see the positive impact digital transformation projects are having in Australian business, and furthermore, the opportunities that remain to be seized. With half of Australian businesses seeing revenue increases from projects, the role of co-creation between enterprise and digital partners has never been more important,” said Mike Foster, Chief Executive Officer, Fujitsu in Australia and New Zealand.

The survey findings also show that Australian businesses are holding their global weight in engaging with new technologies, such as Artificial Intelligence (AI), with local businesses identifying just as much opportunity in the technology as the global average^v. In fact, Australian businesses show slightly more optimism in the ability of AI to enhance the capabilities of humans in the future.

“It is clear from the Global Digital Transformation Survey that embracing digital transformation is good for business. We are also applying this to our own organisation and are well placed to help our customers achieve great results. The key to success is making sure the wealth of information and expertise available is fully utilised and that people are empowered to use their creativity”, said Mike Foster.

Digital Co-creation

At the World Tour event today Fujitsu also highlighted its Digital Co-creation approach – the unique collaboration between previously unconnected fields of expertise to realise innovation and value creation at scale. With a long history of working collaboratively with customers and partners, Fujitsu will leverage its existing expertise in areas such as the Internet of Things (IoT), Big Data and Analytics, Smart Cities, Artificial Intelligence (AI) and cloud-based workflow and process improvement to bring Digital Co-creation to life in Australia.

“Our Digital Co-creation approach is designed to make sure we can leverage the combined skillsets of our customers and partners with Fujitsu’s global innovation capabilities to ensure the best possible solution to a business problem,” Mike Foster continued.

Fujitsu establishes dedicated digital team in Australia and New Zealand

This team will apply a range of tools, techniques and methodologies to deliver Co-creation initiatives with customers. These include Fujitsu’s unique approach to ‘Design Thinking’ as well as its proprietary Activ8 innovation framework and ‘Hackathons’ to assemble multi-disciplined digital teams focussed on creating the best digital outcomes for customers.

Mr. Foster said: “It is becoming increasingly clear that digital disruption is the ‘New Normal’ and is a reality of business today. We need to work with our customers to help them to leverage the constant demand for innovative thinking and rapid development of ideas and concepts. We are bringing innovation to the table through emerging technologies and a focus on ‘Co-creation’, while leveraging the experience of our traditional business.”

Notes to editors

ⁱFujitsu’s strategic partners play a key role in co-creating solutions that transform customers business. Many of these partners will be part of the Fujitsu World Tour stops including Official Event Partner Intel along with event s The survey was conducted in February 2017 among 1,614 C-level managers and key decision makers in mid-sized and large organizations from 15 countries: Australia (106), Canada (56), China (103), Finland (56), France (103), Germany (103), Indonesia (52), Japan (309), Singapore (103), South Korea (55), Spain (103), Sweden (52), Thailand (52), UK (103) and US (258). The survey report can be found at http://www.fujitsu.com/nz/microsite/vision/insightful-stories/survey1/

ⁱⁱ92.5% of Australian business leaders surveyed indicated that they are planning, testing, or implementing a digital transformation project vs. the international average of 89%.

ⁱⁱⁱ49% of Australian executives surveyed said that digital transformation projects contributed to increasing revenues vs. international average of 46%.

^iv51% of Australian respondents surveyed stated improved customer relationships as a result of digital initiatives vs. international average of 44%.

^v77% of business leaders surveyed see AI as an opportunity. This is aligned with the international average. 84% agreed that AI will enhance the capabilities of people in the future vs. international average of 82%.

All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

Date: 22 June, 2017
City: Melbourne