Easy order everywhere
Your retail operation – no matter how big or small it is, or how focused or dispersed – needs to be always open because consumers are always thinking about buying something… and they don’t want to wait for opening time.
That means you need to have a business that can cope with that pressure and offer a unified brand across all channels. That’s where Unified Commerce comes in. It helps you know your consumers in real time – and close sales in double-quick time. Read the outcome story to find out more.
Jan Stoetzel, Fujitsu´s Global Head of Marketing for Retail, links the easy flow of information across your operations to delivering more sales in his new blog below:
The everywhere, anywhere store
The transformation of the retail sector has only just begun. We are still in the early days of a fundamental shift. You might think online has matured already – it hasn’t. It’s only just begun. Research shows that online might account for 53% of all sales in just ten years’ time. Richard Lim, the CEO of Retail Economics said, “Successful retailers have always had to reinvent themselves to stay relevant. However, the pace of change will inevitably prove too fast for many. It definitely feels like the digital retail revolution is only just getting started.”
The only way to keep pace – and get ahead of the curve – is to enable your customers anywhere and everywhere. If half of the purchases will be online, then the other half will still be made in physical stores. That’s an opportunity as well as threat. The point is to deploy the technologies needed to ensure that there are no barriers to the sale wherever the customer happens to be.
Know your customer and make sale - in real time
When research showed that sales were being lost due to a lack of joined up systems across online and physical stores, management decided to get to the heart of the matter and find out why.