Skip to main content


New Zealand

Fujitsu Wins GSM Retail Contract; Completes Fastest Deployment of SAP in ANZ

First Site Goes Live Within Just Four Weeks of Engagement

Fujitsu Australia Limited

Sydney, December 04, 2007

Fujitsu Australia & New Zealand completed deployment of an integrated SAP-based ERP solution across 20 new GSM Retail sites in just nine weeks. The first retail site went live only four weeks into the project, which is a record delivery timeframe for an SAP project in Australia and New Zealand.

The final integrated solution encompasses all the core business functionality for the entire organisation, including modules for operations, sales, inventory and procurement, along with complete financials. The SAP system provides a complete, unified view of all business transactions and relationships to support GSM Retail in growing the enterprise.

A national reseller of Vodafone mobile solutions, GSM Retail went to market in July 2007 with an urgent requirement to support 20 new concept stores with an ERP solution before Christmas. The company chose Fujitsu and its SAP proposal in a competitive tender against Oracle, Microsoft and Netsuite.

The new concept stores are all Vodafone branded retail outlets located nationally within Myer department stores. In addition to the first 20 concept stores opened this year, GSM will continue its aggressive roll out with 30 more stores early next year and thereafter keep pace with Myer’s expansion to 75 stores.

After signing the contract in July, Fujitsu and GSM put the first site into production on 22nd August and finalised the entire roll-out by 28th September.

“We have plans for rapid growth and needed an ERP system that was not only capable of supporting our expansion in the lead-up to Christmas, but also of providing the functionality, flexibility and scalability to handle increasingly diverse business and product streams over time,” said GSM Retail’s Group Financial Controller, Alexis Phitidis.

“We were impressed by Fujitsu’s professionalism, their demonstrable expertise and skills with SAP, and their ability to work with us in meeting our aggressive timeframes with a best practice solution. The team readily adapted to our business requirements to ensure the project was delivered on time, within budget and to the agreed scope. Working with Fujitsu gives us a single point of accountability for the software, hardware and services relating to our ERP system,” he said.

“Despite the short time frame, we did not compromise on the quality of the solution and worked closely with Fujitsu to deliver a reliable foundation using a staged approach to mitigate material risk. Due to successful implementation and proven stability of the system with the new stores, we brought forward the planned conversion of our existing stores. We now have an integrated solution across our organisation and are maximising the return on our investment sooner than expected”.

Fujitsu proposed an SAP baseline solution using SAP Best Practice™ building blocks with pre-configured processes installed. This allowed the Fujitsu consultants to leverage existing best-in-class processes and templates to expedite the implementation rather than starting from scratch.

Fujitsu Executive General Manager, Sales, Dan O’Hara said the successful deployment is a strong endorsement of Fujitsu’s knowledge and experience of SAP, and its close partnership with the software vendor both nationally and globally. Fujitsu is an SAP Channel Partner Australia and global Services, Hosting and Technology Partner.

“The project involved a high degree of consultation and adaptation to meet GSM Retail’s demanding requirements. As a mobile solutions provider, GSM Retail has to manage a very complex matrix of pricing plans and service options for customers. Our ability to manage that within the core product was definitely a major strength.”

As a result of its successful delivery of the initial implementation, Joe Landsman, CEO of the GSM Retail Group, has commissioned Fujitsu to further expand its solution footprint in New Zealand, Fiji and Japan.

Fujitsu Australia and New Zealand

Fujitsu is a full service provider of information technology and communications solutions. Throughout Australia and New Zealand we partner with our customers to consult, design, build, operate and support business solutions. From strategic consulting to application and infrastructure solutions and services, Fujitsu has earned a reputation as the single supplier of choice for leading corporate and government organisations. Fujitsu Australia Limited is a wholly owned subsidiary of Fujitsu Limited of Japan. For more information, please see:

About Fujitsu Limited

Fujitsu is a leading provider of customer-focused IT and communications solutions for the global marketplace. Pace-setting device technologies, highly reliable computing and communications products, and a worldwide corps of systems and services experts uniquely position Fujitsu to deliver comprehensive solutions that open up infinite possibilities for its customers' success. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 5.1 trillion yen (US$43.2 billion) for the fiscal year ended March 31, 2007.
For more information, please see:

GSM Retail Pty Limited

GSM is a retail partner of Vodafone in both Australia and New Zealand. In Australia, GSM own and operate 21 Vodafone core stores, primarily in airports and strip locations and 20 Vodafone concession stores within Myer department stores with a further 55 opening from early 2008 onwards. GSM also trades in New Zealand, Fiji and Japan.

Sonia Eland

Mobile: Mobile: +61 419 653 192
E-mail: E-mail:
Company:Fujitsu Australia and New Zealand
General Manager Marketing and Communications,

Shuna Boyd

Mobile: Mobile: +61 419 415 301
E-mail: E-mail:
Company:Boyd PR
Media Relations

Date: 04 December, 2007
City: Sydney
Company: Fujitsu Australia Limited