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New Zealand

Victoria launch pad into Asia for Digital Media Managed Services

Fujitsu Australia Limited

Melbourne, April 11, 2006

Following the launch of its Digital Media Centre in November last year, Fujitsu Australia today announced that it is leading a consortium of vendors to provide a full end-to-end digital media managed service across 45 1st Choice Liquor Superstores over the next three years. This news comes as Marsha Thomson, Victorian ICT Minister, leads a trade mission to Japan to forge ongoing partnerships between Japanese and Victorian companies, which will include the promotion of Victoria’s digital media expertise to the Japanese market.

It was during Marsha Thomson’s previous trade mission to Japan in June 2005 that the concept for Fujitsu’s Digital Media Centre of Excellence in Melbourne first came about. The Centre of Excellence showcases Australian expertise in digital media technology, which has seen exponential growth in recent months.

Rod Vawdrey, Chief Executive Officer, Fujitsu Australia and New Zealand said, “Since the launch of the Digital Media Centre of Excellence in November 2005 Fujitsu has partnered with a number of pure play digital media specialists to provide an end-to-end digital media managed service. In addition to the roll-out at 1st Choice Liquor we have also started working with a number of other companies in Australia and South East Asia. The success of our digital media managed service has resulted in an increased headcount for Fujitsu Australia and has created opportunities for Australian companies such as Beach Hut Media, NeoPurple and CNG Systems to enter into new export markets, including Asia.”

Brett Goldsworthy, Chief Executive Officer, Beach Hut Media said, “From the customer’s point of view, the ability for Fujitsu and its partners to provide a full end-to-end managed service is very appealing. It allows the customer to focus on producing advertising and sales content and not have to worry about how they’re going to distribute it. Organisations can also rest assured that they are running their digital media on a stable network and standardised platform, which is particularly appealing to organisations who wish to roll out digital media across multiple geographies. By working with Fujitsu, we have begun commercial discussions with companies in South East Asia and China. We have also been able to attract higher quality people who want to work in this exciting new area.”

Michael Fitzgibbon, Managing Director, CNG Systems said, “By partnering with Fujitsu, CNG is now working with a number of blue chip clients which would not have been possible 12 months ago. Our work in the digital media space is driving income for the rest of the business and is enabling us to offer a national, and soon international, capability. We’ve already hired ten new staff to work on digital media roll-outs in Australia, which we expect to explode in the next 12 months.”

Charles Maynard, Chief Executive Officer, NeoPurple said, “Fujitsu has brought together a number of partners with specialist skill sets to deliver an end-to-end solution for its customers. There are companies that purport to offer an end-to-end solution but those that do are generalists who do not have strengths across all areas including design, proof of concept, integration, and content delivery and management. With advertisers increasingly looking for ways to touch their customers more directly, digital media networks look set for a very bright future.”

Rod Vawdrey said, “Our sister companies, Fujitsu Thailand, Fujitsu Taiwan and Fujitsu Singapore, are currently implementing managed service offerings based on the successful model recently executed in Australia. As the digital media market increasingly redefines customer and corporate communications, we will continue to grow and extend our capabilities in the area of digital technology and services to maintain our leadership edge and help develop the digital signage market across the Asia Pacific region.”

About Fujitsu Australia Limited

Fujitsu is a full service provider of information technology and communications solutions. Throughout Australia and New Zealand we partner with our customers to consult, design, build, operate and support business solutions. From strategic consulting to application and infrastructure solutions and services, Fujitsu has earned a reputation as the single supplier of choice for leading corporate and government organisations. Fujitsu Australia Limited is a wholly owned subsidiary of Fujitsu Limited of Japan. For more information, please see:

About Fujitsu Limited

Fujitsu is a leading provider of customer-focused IT and communications solutions for the global marketplace. Pace-setting device technologies, highly reliable computing and communications products, and a worldwide corps of systems and services experts uniquely position Fujitsu to deliver comprehensive solutions that open up infinite possibilities for its customers' success. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.7 trillion yen (US$44.5 billion) for the fiscal year ended March 31, 2005. For more information, please

About Beach Hut Media

Beach Hut Media produces multi-stream digital media solutions, a diverse range of creative services and media distribution channels that provide clients with fast, efficient and unique ways to reach specific target markets. Through strategic planning and energetic teamwork, Beach Hut Media delivers a host of high quality online and offline communications for corporate and commercial clients nationally and around the world. For further information visit.
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About NeoPurple

NeoPurple is a multi-disciplined design solutions company. For the last 30 years NeoPurple has worked with a broad cross section of blue chip Australian companies, assisting them, via design, to make their business strategies, products and services visible, desirable and compelling. It calls the approach: ‘Communication by Design’. It offers four, key design disciplines; Industrial Design, Graphic Design Merchandising/ Environmental, Web/Multi-media. For further information visit.
For more information, please see:

About CNG Systems

CNG Systems is a leading provider of communications and media infrastructure in Australia. Through a comprehensive national installer network, wide range of technical skills and in-house engineering capability, CNG is able to provide clients with a genuine turn-key facility for implementing projects ranging from those with complex scopes to large-scale rollouts.


Elizabeth Greene

Phone: Phone: +61 2 9113 9252
Mobile: Mobile: +61 433 135 681
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Company:Fujitsu Australia and New Zealand Limited

Date: 11 April, 2006
City: Melbourne
Company: Fujitsu Australia Limited