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New Zealand

Fujitsu unveils the future at Retail Business Technology expo

Fujitsu Australia and New Zealand

Melbourne, July 28, 2004

Self-checkout systems, new multimedia displays, electronic shelf-labelling and fraud detection systems are just some of the Fujitsu innovations that will dramatically improve retail experiences for customers while delivering cost savings for retailers.

A range of products are featured at the Retail Business Technology Exhibition at the Melbourne Exhibition Centre from 28-30 July. Up to 6,000 visitors are expected to view offerings from more than 200 exhibitors.

Fujitsu is also sponsoring two keynote speakers at the show: Alan Coulter, director of retail marketing for Fujitsu Services in the UK; and David Duhaime, founder and CEO of Aspect Loss Prevention and Xerxes Computer Corporation. Mr Coulter will discuss Chip and PIN and its implications for the Australian retail market. Mr Duhaime will detail effective practices for the detection and deterrence of theft by employees.

Time-saving Fujitsu technologies on show

Retail stores of tomorrow will have shorter checkout queues, increased self-service and more staff on hand to help customers, thanks to a smart retail system from Fujitsu. With more than 12,000 installations in the United States and Canada, U-Scan is the world's most widely used self-checkout system. The model on display in Melbourne is expected to attract strong local interest, particularly as retail giant Coles Myer is running a six-month trial of Fujitsu's U-Scan self-checkout system at Bi-Lo Fountain Gate and Coles Chadstone in Victoria.

Conceived and developed in Australia, the Fujitsu TELentice system is a flexible platform for delivering mixed-media messages to any type of digital display - from tiny colour screens on mobile phones to the largest plasma screens. TELentice helps retailers deliver the right customer communications at the right time and supports all media types: music, text, graphics, animation and cinema-quality video.

Another Australian-developed technology could soon help retailers display product prices on shelves electronically, with on-the-spot discounts beamed down at the speed of light from futuristic fluorescent lamps. With some retailers managing up to 12,000 price changes a week, the LCD-based Electronic Shelf-Labelling system helps avoid human error and offers fast, accurate and cost-effective updates across all stores if required.

Another Fujitsu innovation uses artificial intelligence to combat shoplifting and fraud, which cost retailers millions of dollars in lost revenue - a cost that is ultimately passed on to the consumer in the form of higher prices. The Loss Prevention software sifts through company data to identify and collect evidence of suspicious activities.

Other retail solutions on display include:

  • Corema - a complete suite of products that help retailers to create, deliver and track loyalty programs and targeted offers and promotions
  • GlobalSTORE - a full-featured software solution for grocery, liquor, fuel and general merchandise channels
  • Retail Directions software - an end-to-end point-of-sale and retail merchandising management platform designed for specialty retailers
  • TeamPoS 2000 - an application suite providing the most reliable and cost-effective point of sale solution available today

About Fujitsu Australia and New Zealand

Fujitsu is a full service provider of information technology and communications solutions. Throughout Australia and New Zealand we partner with our customers to consult, design, build, operate and support business solutions. From strategic consulting to application and infrastructure solutions and services, Fujitsu has earned a reputation as the single supplier of choice for leading corporate and government organisations.

About Fujitsu Limited

Fujitsu is a leading provider of customer-focused IT and communications solutions for the global marketplace. Pace-setting technologies, highly reliable computing and telecommunications platforms, and a worldwide corps of systems and services experts uniquely position Fujitsu to deliver comprehensive solutions that open up infinite possibilities for its customers' success. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.6 trillion yen (US$38 billion) for the fiscal year ended March 31, 2003.
For more information, please see:

Gillian Lamrock

Phone: Phone: +61 (2) 9776 4799
E-mail: E-mail:
Company:Fujitsu Australia Limited

Date: 28 July, 2004
City: Melbourne
Company: Fujitsu Australia and New Zealand