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New Zealand

Fujitsu Australia showcases award-winner m-cast at WCIT

Fujitsu Australia Limited

Sydney , February 25, 2002

Fujitsu Australia Software Technology (FAST) is showcasing its digital distribution system, m-cast, at the IT Business Forum and World Congress on Information Technology in Adelaide this week.

m-cast was one of 35 award winners in Discover the Secrets of Australian IT Innovation, a national competition to find Australia's hottest technology innovators. The competition was supported by all State and Territory governments, the Federal Government and relevant industry associations.

100 per cent Australian designed and developed, m-cast is the most advanced digital advertising system in the world. It is an end-to-end distributed multimedia broadcasting system designed to cater for network-wide booking, scheduling, distribution, display and auditing of multimedia content and advertisements.

Organisations can deliver their message to customers via plasma screens, computer monitors, TVs or virtually any other video display device. In addition, organisations can broadcast their message through their own or any other Web site.

The sophisticated rules engine allows messages to be broadcast on specific screens at specific times, ensuring it is viewed by the right people at the time of purchase, a concept FAST calls "precision marketing".

m-cast is aimed at retail outlets, sporting and transport venues, or any other public arenas that wish to increase advertising revenue, as well as interactive TV broadcasters wanting to target specific subscribers, and Internet advertisers.

m-cast has already been successfully trialled at the Pan-Pacific Marketing & New Media Exhibition & Conference in Sydney last July where it broadcast personalised 60-second advertisements for 110 exhibitors throughout the exhibition hall for three days.

About Fujitsu Australia Limited

Fujitsu is one of the world's leading e-services organisations. Fujitsu technology solutions, from servers to e-Business applications, are powering the new Internet economy. In Australia and New Zealand Fujitsu is helping corporate and government customers to design, build and operate solutions which offer competitive advantage in the Internet world, from state-of-the-art infrastructure through to complex e-Business solutions. Our portfolio of IT services includes consulting, systems integration, prime contracting and a full range of professional services. Fujitsu Australia Limited is a wholly owned subsidiary of Fujitsu Limited of Japan.
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About Fujitsu Limited

Fujitsu is a leading provider of Internet-focused information technology solutions for the global marketplace. Its pace-setting technologies, best-in-class computing and telecommunications platforms, and worldwide corps of systems and services experts make it uniquely positioned to unleash the infinite possibilities of the Internet to help its customers succeed. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 5.48 trillion yen for the fiscal year ended March 31, 2001.
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Gillian Lamrock

Phone: Phone: (02) 9776 4799
E-mail: E-mail:
Company:Fujitsu Australia Limited

Shuna Boyd

Phone: Phone: (02) 9418 8100
E-mail: E-mail:

Date: 25 February, 2002
City: Sydney
Company: Fujitsu Australia Limited