The Fujitsu brand promise - shaping tomorrow with you.
‘shaping tomorrow with you’ is about working with customers and society to shape a better future through the power of digital technologies. The Fujitsu brand promise describes our way of doing business and is at the heart of how we behave and communicate with our customers.
Ours is a customer-centric approach to working where we build long-term collaborative relationships. Working in partnership with our customers we co-create solutions that contribute to their business success and the progress of their industries.
The Fujitsu brand attributes - responsive, ambitious, genuine.
Our brand promise is made up of three key attributes, and these form the basis for all our activities worldwide.
We act flexibly while thoroughly understanding the conditions and needs of our customers and society.
We strive for higher goals for our customers with new ideas. We believe that being ambitious is an integral part of shaping the future for the better.
We always act with sincerity and produce results reliably. We pride ourselves on tailoring our services according to the needs of the local markets our customers are in.
Fujitsu brand positioning
We are a Japanese global ICT company that respects the different characteristics of countries and regions around the world. We are committed to local service and believe that it’s this sensitivity to local markets that sets us apart. We pride ourselves on offering a service that matches our customers’ needs wherever they are in the world.
Fujitsu corporate philosophy
The final part of the Brand Platform is The Fujitsu Way, which guides our employees every day.
At its core is our corporate vision: ‘Through our constant pursuit of innovation, the Fujitsu Group aims to contribute to the creation of a networked society that is rewarding and secure, bringing about a prosperous future that fulfils the dreams of people throughout the world.’
Through our constant pursuit of innovation, the Fujitsu Group aims to contribute to the creation of a networked society that is rewarding and secure, bringing about a prosperous future that fulfills the dreams of people throughout the world.
Customer-Centric Perspective Firsthand Understanding
Spirit of Challenge
Speed and Agility
What we strive for:
Society and Environment
Profit and Growth
Shareholders and Investors
What we value:
CODE OF CONDUCT
We respect human rights.
We comply with all laws and regulations.
We act with fairness in our business dealings.
We protect and respect intellectual property.
We maintain confidentiality.
We do not use our position in our organization for personal gain.
The Fujitsu logo
The Fujitsu logo forms the cornerstone of our visual identity. The Infinity Mark above the j and i symbolizes the earth and sun, expressing expansion into the universe and Fujitsu's infinite possibilities. Red is our corporate color expressing enthusiasm for the future, brightness and approachability.
In principle, the Fujitsu logo is not licensed for use to any third party of a non-Fujitsu group company. However, in the event of third parties referring to a business alliance or relationship with either Fujitsu or a Fujitsu group company to its customers or the public, the use of the Fujitsu logo is permitted.
To request permission, please register your interest to access our Media Portal and Resource Center. Upon approval, you can find all our guidelines and artwork. In principle, the “Fujitsu Symbol Mark” logo shall not be licensed for use to any third party or non-Fujitsu group companies. However, if a third party introduces some corporate activity, product or service of Fujitsu Limited (“Fujitsu”) or the Fujitsu group companies, or refers to a certain business alliance or relationship with Fujitsu or the Fujitsu group companies to its customers or the public, such third party is naturally led to use the Fujitsu Symbol Mark as well as the name of “FUJITSU” in order to identify Fujitsu or the Fujitsu group companies.
As a customer or partner of Fujitsu’s, if you would like to use the Fujitsu logo, please register your interest to access our Media Portal.
Upon approval, you can find all our guidelines and artwork.