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New Fujitsu Study Highlights Importance of Trust as Foundation for AI-based Decision-Making

News facts:
  • Interviews with 900 global business leaders show clear link between long-term success and measures to create trust, which must be in place to ensure AI-based decision-making is effective
  • Two-thirds of survey respondents would trust decisions made by AI if provided with substantial reasoning for reaching those decisions
  • Trust remains a challenge for organisations handling personal data – 72% of respondents concerned their personal data may be exploited
London, July 19, 2019 – The necessity of trust to achieve long-term business success – especially as a foundation for decision-making based on Artificial Intelligence (AI) – is highlighted in a new study published today by Fujitsu. This finds that organisations are more likely to succeed in digital transformation when their approach includes measures to drive trust, such as long-term perspectives, empathic leadership and measures to empower employees.
Three in five business leaders (63%) say they would trust decisions made by AI if substantial reasoning for reaching those decisions is available, according to the Fujitsu Future Insights Global Digital Transformation Survey Report 2019, based on opinions from 900 CxOs and decision-makers at large and mid-sized companies in 9 countries1. In addition, two thirds (66%) are inclined to trust organisations that publish a code of ethics governing their use of AI.
According to David Gentle, Director of Strategy and Foresight at Fujitsu: “Business leaders appear to have already reached a surprisingly high level of trust when it comes to AI-powered decision making. This is particularly true in areas that have less human impact – where six out of ten are ready to allow AI to make decisions in the case of manufacturing quality control, for example, and 56% are happy for AI to make judgements in sport.”
Despite digital transformation being complete or underway at 87% of companies in the survey, the challenge of trust remains an issue – especially related to how organisations handle personal data. Some 72% of CxOs and decision-makers are worried their personal data may be exploited by organisations without permission. Nevertheless, 69% of respondents find it acceptable to provide personal data to companies they perceive as trustworthy, and in 67% take the same view in situations where this personal data can help enhance products and services.
Mr. Gentle adds: “There is a widespread and growing sense that trust is eroding across society and business. We think that rebuilding trust has become the central building block to a better future. Fujitsu has always believed that trust lies at the root of business success and we provide robust support for the trust underlying our customers' businesses. We are working to help create a prosperous future where people can live with peace of mind and trust in the technologies that enable it. This is Fujitsu’s vision of a Human Centric Intelligent Society.”
He continues: “The benefits that have been brought by digital technology seem obvious and ubiquitous, however, trustworthiness of personal data control and the decisions made by AI are causing concern. As this new survey conducted by Fujitsu shows, organisations must work hard to create trustworthiness with their stakeholders and those that do so are more likely to be successful. The fact that the report also shows these concerns are shared by global business leaders is a positive sign, as it means the need for change is understood by people in a strong position to influence the future agenda.”
Notes to editors
1The nine countries surveyed: Australia, China, France, Germany, Japan, Singapore, Spain, the UK and the United States.
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About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company, offering a full range of technology products, solutions, and services. Approximately 132,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.0 trillion yen (US $36 billion) for the fiscal year ended March 31, 2019. For more information, please see

About Fujitsu UK and Ireland

Fujitsu UK & Ireland employs over 9,000 people. We promote a Human Centric Intelligent Society, in which innovation is driven by the integration of people, information and infrastructure. We are committed to Digital Co-creation, blending business expertise with digital technology and creating new value with ecosystem partners and customers. We enable our customers to digitally transform with connected technology services, focused on Artificial Intelligence, the Internet of Things, and Cloud - all underpinned by Security. Our customers cover both the public and private sectors, including retail, financial services, transport, manufacturing, government and defence. For more information please see

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Date: 19 July, 2019
City: London