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Fujitsu launches new Digital Transformation Center in London to help customers accelerate innovation

News facts:
  • Fujitsu opens new Digital Transformation Center (DTC) in London to provide customers with access to its proven Co-creating Program, as announced by the Prime Minister during a roundtable yesterday
  • Full or half day co-creation workshops enable businesses to accelerate innovation, generate new business and enhance value in a digital world
  • The DTC will open up the vast technology and industry experience of Fujitsu and its partners, as well as from Fujitsu’s Human Centric Experience Design (HXD) methodology to a wide range of organisations
London, June 14, 2018 – As announced yesterday by the Prime Minister Theresa May during an investors’ roundtable at Downing Street, today marks the opening of Fujitsu’s second Europe based Digital Transformation Centre (DTC) in London. Part of the Fujitsu Co-creating Program, a distinctive approach to help customers accelerate digital transformation, the new DTC is a purpose built space that uses digital content and tools and empowers organisations of all kinds to think about the future of their businesses and develop concepts that accelerate their digital transformation.
Offering either half or full day workshops, the DTC aims to help Fujitsu’s customers better understand their business challenges within the context of their overall strategy, while also taking a step back to look at their most pressing issues through a different lens. This means they benefit from Fujitsu’s worldwide experience in enabling organisations to innovate, by leveraging their own business expertise and ideas, helping lead to the rapid development of outline concepts and working plans to move to the next stage. Whilst the DTC is purpose built, the approach and methodology is mobile meaning Fujitsu can deliver these outcome orientated workshops where it best suits the customer.
The DTC gives customers exclusive access to the Fujitsu Human Centric Experience Design (HXD) methodology – Fujitsu’s own iteration of design thinking that significantly accelerates the design process. The HXD methodology is focused on the design of technology-related solutions that support the digital transformation of organisations and deliver true value to the user. Putting Fujitsu’s customers and their end customers at the heart of the critical ideation phase, the approach ensures that everybody involved in the process is a co-designer of the overall concept.
“Across the UK, organisations – whether private or public – face a multitude of socioeconomic and technological changes, and over the last few years we’ve witnessed businesses in every industry grapple with what a digital future might mean for them,” said Rupal Karia, Head of UK & Ireland, Public and Private Sectors, Fujitsu. “With digital transformation challenging all sectors, our Co-creating Program encourages organisations to identify the opportunities to be a disruptor rather than be disrupted.”
Joachim Box, Business Director of Digital Co-creation at Fujitsu EMEIA, says: “The goal of the new London DTC is to fire the imagination of the people who attend our highly focused workshops, which concentrate on real-world, urgent problems, needs and ideas, and then turn them into proof-of-concept in order to quickly deliver tangible outcomes. Customers will benefit from our HXD methodology to solve a wide range of challenges, such as how to get closer to their customers or how to empower their employees to work more efficiently. Our aim is to embrace diverse perspectives, globally, across industries, and, by including partners from our ecosystem, to shape a successful digital future with and for our customers.”

As the pace of technological change continues to gather speed, organisations around the world want to make the most of the digital technology. However, many businesses are struggling to truly maximise the potential of this technology. Our own research showed that despite more than 90 percent of organisations having a clear digital strategy, many are struggling to deliver it. Co-creation provides a more social, collaborative approach in which innovative ideas, business models, products and services emerge from a broad ecosystem of partners.

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About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company, offering a full range of technology products, solutions, and services. Approximately 140,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.1 trillion yen (US $39 billion) for the fiscal year ended March 31, 2018. For more information, please see

About Fujitsu UK and Ireland

Fujitsu UK & Ireland employs over 9,000 people. We promote a Human Centric Intelligent Society, in which innovation is driven by the integration of people, information and infrastructure. We are committed to Digital Co-creation, blending business expertise with digital technology and creating new value with ecosystem partners and customers. We enable our customers to digitally transform with connected technology services, focused on Artificial Intelligence, the Internet of Things, and Cloud - all underpinned by Security. Our customers cover both the public and private sectors, including retail, financial services, transport, manufacturing, government and defence. For more information please see

About EMpower

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Date: 14 June, 2018
City: London