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Fujitsu Microelectronics Names Shinichi “James” Machida New President, Chief Executive Officer of Fujitsu Microelectronics America

Succeeds Kazuyuki Kawauchi effective June 23, 2008

Fujitsu Semiconductor America Inc.

Sunnyvale, CA, June 30, 2008

Fujitsu Microelectronics America, Inc. (FMA) today announced that Shinichi “James” Machida has been named president and chief executive officer. Machida will be leaving his position as president of Fujitsu Microelectronics Asia Pte. Ltd. (FMAL) in Singapore, and Fujitsu Microelectronics Pacific Asia Ltd. (FMP) in Hong Kong, and will arrive in the U.S. in August. He replaces Kazuyuki Kawauchi, who will return to Fujitsu Microelectronics Limited (FML) in Japan in September.

Machida, who has more than 20 years' experience in semiconductor marketing and overseas sales support, has held various management positions at Fujitsu Microelectronics Limited (FML) and its affiliates. He has been president of FMAL and FMP since October 2006, and has helped expand Fujitsu’s business in Asia outside of Japan.

Machida is not a stranger to FMA. From July 1990 through June 1995, he was assigned to Fujitsu Microelectronics, Inc. (FMI), a predecessor of Fujitsu Microelectronics America. During that time, he worked in FMA’s Operations group, supporting product demand forecasts and logistics, including booking, billing and inventory control for logic products. He also worked as a manager for special projects with FMA’s strategic customers.

“James has broad experience working with Fujitsu’s overseas companies, and has helped Fujitsu expand its semiconductor business in the Asia Pacific region,” said Kazuyuki Kawauchi. “He now brings his experience, energy and vision to the North American operation to help expand Fujitsu’s operations in the Americas. I am confident that he will be an excellent leader and advocate for FMA.”

“I am pleased to have this new post in the U.S. I have many friends at FMA and feel that I am back home,” said James Machida. “FMA and its parent company Fujitsu Microelectronics Limited in Japan are in transition. I have a mission to expand FMA’s business, to nurture U.S.-centric business opportunities to become global forces, and be the engineering engine to help grow the Fujitsu Microelectronics business worldwide.”

Machida has been in the semiconductor business his entire career. In April 1984, he joined Fujitsu Limited in the North American Sales Support Division in the Electronic Devices Group. After his assignment in the U.S., he returned to Fujitsu Limited in 1995 to work in marketing and sales support for the Asia Pacific region excluding Japan, in the Overseas Sales Support Division. In April 1997, he was promoted to manager of marketing and sales support for the European region.

In December 2001, he was promoted to marketing director with responsibility for ASIC, networking and mobile products in the Global Strategic Marketing Division of the Electronics Devices Group. Subsequently he became a director and deputy general manager for global strategic marketing in that same division.

Machida received his bachelor of science degree in economics from Keio University, Tokyo.

About Fujitsu Microelectronics America, Inc.

Fujitsu Microelectronics America, Inc. (FMA) leads the industry in innovation. Fujitsu provides high-quality, reliable semiconductor products and services for the networking, communications, automotive, security and other markets throughout North and South America. As a founding member and current board member of the WiMAX Forum™, Fujitsu supports the standards development and compliance programs that are essential to successful Broadband Wireless deployment. Fujitsu provides performance-driven WiMAX solutions by leveraging the company's experience and expertise in the networking and communications markets. Fujitsu offers flexible WiMAX SoC and reference designs for WiMAX-certifiable systems to equipment vendors. For more product information, please visit the company's web site at or please address e-mail to

Press Contact - FMA

Emi Igarashi

Phone: Phone: 408-737-5647
E-mail: E-mail:
Company:Fujitsu Microelectronics America, Inc.

All company and other product names mentioned may be trademarks or registered trademarks of their respective owners.

Date: June 30, 2008
City: Sunnyvale, CA
Company: Fujitsu Microelectronics America, Inc.