Fujitsu Supports Japan Pavilion at Expo 2010 Shanghai

Tokyo, April 26, 2010

Fujitsu today announced that it will be supporting the Japan Pavilion, nicknamed "Purple Silkworm Island," at the Expo 2010 Shanghai China to be held from May 1 through October 31. Fujitsu's support will include developing an add-on entertainment website, "Meng Gui Suo Meng: A place that inspires dreams is itself the stuff that dreams are made of," that will go live during the expo to help increase awareness of the Japan Pavilion and foster friendship between Japan and China.

The Shanghai Expo, which will run for 184 days between May 1 and October 31, will be the largest exhibition in history. Covering 3.28 million square meters, the fair will be twice as large as the Aichi Expo held in Japan in 2005. Approximately 70 million visitors are expected to visit.

As one of the noteworthy pavilions at the Shanghai Expo, the Japan Pavilion will consist of various exhibits and two shows around the theme "Harmony of the Hearts, Harmony of the Skills." The main message of the pavilion is "Connect for a Harmonious Future."

Fujitsu's website, "Meng Gui Suo Meng: A place that inspires dreams is itself the stuff that dreams are made of," will go live for the duration of the exhibition. To highlight Japan's attractions, the website will feature JUN JUN, a Shanghai-native member of the Japanese pop group MORNING MUSUME。, interwoven with cartoons drawn by Mari Okazaki, in a story about traveling to Japan in a world of dreams.

Add-on Entertainment Website for the Japan Pavilion at Expo 2010 Shanghai China

Title: "Meng Gui Suo Meng: A place that inspires dreams is itself the stuff that dreams are made of"
Availability: May 1 through Oct 31, 2010
Website: "Meng Gui Suo Meng" (will go online May 1 at 9:00 AM JST)
Planning and Administration: Nifty Corporation
Languages: Chinese, Japanese, English

Content & features:
Online episodes
A series of three stories will be posted during the exhibition starring JUN JUN, the Shanghai-native member of pop group MORNING MUSUME。, who travels to Japan in a world of dreams.

Travel scrapbooks and guides
This part of the website will display cards featuring detailed information on fashion, local scenery, and other aspects of Japanese culture presented in the online episodes. Visitors to the site can collect cards that interest them into an online travel scrapbook, which can be accessed at any time.

Additional Information

The Japan Pavilion, nicknamed "Purple Silkworm Island"
Theme: Harmony of the Hearts, Harmony of the Skills
Message: Connect for a Harmonious Future
Pavilion floor space: 7,200 m²
Pavilion location: Zone A
Official website:The official website of the Japan Pavilion, Expo 2010 Shanghai China

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