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Fujitsu Hosts Mobile Phone Design Award 2009

- Searching for next-generation mobile phone designs -

Fujitsu Limited,Fujitsu Design Limited

Tokyo, May 28, 2009

Fujitsu Limited today announced that it is hosting the Fujitsu Mobile Phone Design Award 2009, a design contest open to the public to enhance state of the art mobile phone designs.

As part of the pursuit in finding designs that meet the ever-changing and diverse needs of phone users, this contest aims to alleviate the pool of design concepts for Fujitsu's mobile phones. To host the event, Fujitsu is collaborating with the Japan Design Association, which has close ties to designers in Japan and around the world.

Design entrees will be accepted in two categories: 1) Practical Category - realistic designs that have the potential to be commercialized within 1 to 2 years; and 2) Dream Category - futuristic designs reflecting free and imaginative ideas. Outstanding works will be recognized and awarded with cash prizes.

The panel of judges include product designer Toshiyuki Kita, art director Manabu Mizuno, Nikkei Design Magazine's chief editor Kazuya Shimokawa, and art director and the Japan Design Association's chairman Katsumi Asaba. Entry submissions will be accepted starting from June 5 to July 31, 2009. Outstanding works will be exhibited at CEATEC JAPAN 2009 in October 2009.

Contest Outline

Name  :  Fujitsu Mobile Phone Design Award 2009 in collaboration with the Japan Design Association
Hosts  :  Fujitsu Limited, Fujitsu Design Limited
Partner  :  Japan Design Association (NPO)
Theme  :  Designs for Fujitsu mobile phones
1. Practical Category: Mobile Phones for 2011
A chance to let your dreams blossom - we are looking for inspirational designs. Winning designs in this category may be commercialized.
Design requirements: the design must show that the mobile phone is keyboard equipped, operable with one hand, and utilizes an LCD screen of 3" or larger
2. Dream Category: Mobile Phones of the Future
Futuristic mobile phone designs that reflect your free and uninhibited imagination - we are interested in futuristic designs illustrating cutting-edge technologies as well as interface designs that open up new ways of use, which in turn can inspire new design ideas for Fujitsu's line of mobile phones.
Entry Period  :  June 5 to July 31, 2009
Eligibility  :  Designers in and out of Japan (professionals, amateurs, and students)
(information available only in Japanese, but submissions will be accepted in English)
Submission Method  :  Use the entry form available at the official website of Fujitsu Mobile Phone Design Award 2009: http://mobile-award.jp.fujitsu.com
Submission Materials  :  Presentation design board (A3-size jpeg or PDF file, maximum 10 MB, three-dimensional art work with corresponding size measurements)
Judging Process  :  Finalists will be selected through preliminary, secondary, and final rounds of judging.
Panel of Judges  : 
  • Toshiyuki Kita, product designer
  • Manabu Mizuno, art director
  • Kazuya Shimokawa, chief editor of Nikkei Design Magazine
  • Katsumi Asaba, chairman of the Japan Design Association
  • Hideyuki Saso, corporate vice president and president of Mobile Phones Unit, Fujitsu Limited
  • Kimitaka Kato, president of Fujitsu Design Limited
Prizes  : 
  • Grand Prize: One award (2,000,000 yen(1))
  • Runner-up Prizes: One award per category (500,000 yen)
  • Judge's Special Award: One award per judge (100,000 yen)
  • Honorable Mention: Several
Exhibition of Award Recipients  :  The winning entries will be displayed within the Fujitsu booth at CEATEC JAPAN 2009, the trade show for advancements in IT and electronics.

Contest Inquiries

Fujitsu Mobile Phone Design Award Secretariat
Email: info@mobile-award.jp.fujitsu.com (June 5 to September 18, 2009)


  • [1] 2,000,000 yen

    Please note that income taxes will be deducted from the prize money before payment.

About Fujitsu

Fujitsu is a leading provider of IT-based business solutions for the global marketplace. With approximately 175,000 employees supporting customers in 70 countries, Fujitsu combines a worldwide corps of systems and services experts with highly reliable computing and communications products and advanced microelectronics to deliver added value to customers. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.6 trillion yen (US$47 billion) for the fiscal year ended March 31, 2009. For more information, please see: www.fujitsu.com.

About Japan Design Association

The Japan Design Association's activities cut across many different aspects of design, including introducing and publicizing designs from Japan and around the world, encouraging exchange of design concepts between Japan and overseas, and supporting and cultivating Japanese designers. To celebrate its 24th anniversary, this year, the association has hosted the design event Tokyo Designers Week and the interior-design trade show 100% Design Tokyo. It also maintains the portal site Design Channel. In addition, it sponsors Japan's design presentations at overseas events such as the Milano Salone and London Design Festival. By making the television program Design Channel, the association carries out design-related activities throughout the year. Last year, it produced the kansei-Japan Design Exhibition (hosted by Japan's Ministry of Economy, Trade and Industry and the Japan External Trade Organization) at the Louvre Museum in Paris.

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Company:Fujitsu Limited


All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

Date: 28 May, 2009
City: Tokyo
Company: Fujitsu Limited, Fujitsu Design Limited, , , ,