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  7. Fujitsu Introduces its First 2.5" Hard Disk Drives Featuring Perpendicular Magnetic Recording

Fujitsu Limited


Fujitsu Introduces its First 2.5" Hard Disk Drives Featuring Perpendicular Magnetic Recording


Tokyo, August 30, 2006 — Fujitsu Limited today announced the new MHW2 BH series of hard disk drives (HDDs) for mobile PCs, its first 2.5" HDD offerings to incorporate advanced perpendicular magnetic recording (PMR)(1) technology for enhanced storage capacity. Two new models, the 160GB MHW2160BH (which boasts the industry's highest storage capacity for a 5,400 rpm HDD), and the 80GB MHW2080BH, will go on sale worldwide from October 2006.

MHW2 BH series

Figure1: MHW2 BH series. Click "Larger View" for high-resolution photograph.)

Larger View

MHW2 AT series

Figure2: MHW2 AT series. Click "Larger View" for high-resolution photograph.)

Larger View

In addition to achieving 160GB of storage capacity through PMR technology, the new MHW2 BH series also features the industry's highest level of shock resistance and energy efficiency. Moreover, new HDDs are the RoHS compliant(2).

The burgeoning popularity of audiovisual-oriented PCs and increasing use of HDDs in various consumer electronics products is expected to drive further growth in the HDD market along with demand for ever-larger capacity. Fujitsu has been an industry leader in the research and development of PMR technology to support capacity expansion. Valuing the reputation for high quality that Fujitsu HDDs have earned to date from many customers, the company has successfully developed PMR products that maintain the same high quality standards, and going forward it plans to steadily expand and enhance its lineup of high-quality, large-capacity PMR HDDs.

In addition to the MHW2 BH series, Fujitsu will simultaneously introduce the MHW2 AT series aimed at the consumer electronics market. Primarily intended for AV and information appliances, markets that are expected to expand rapidly, this series features low-power consumption and a best-in-class acoustic noise level of 1.5 bels(3) when idle. The series incorporate traditional longitudinal recording(4) technology.


Sales Targets

MHW2 BH series: Six million units
MHW2 AT series: Three million units

Fujitsu's Market Position

Fujitsu ranks third in 2.5" HDDs for mobile PCs, with 21% of the worldwide market share. The company also ranks number two in 3.5" HDDs for enterprise servers with 21% of the worldwide market share. (Source: Techno Systems Research, August, 2006; units shipped in the first quarter of fiscal 2006)
Fujitsu leads the industry in development of 2.5" Serial ATA interface HDDs, and has shipped a total of 6 million units since commencing sales in 2004.

Notes

Perpendicular Magnetic Recording(PMR) :
Magnetic recording technology that supports next-generation high-capacity hard disk drives. Magnetic charges are aligned perpendicularly on the media surface.
Restriction of the use of certain hazardous substances in electrical and electronic equipment:
A directive issued by the European Union on February 13, 2003 that has set legal regulations for hazardous substances in electrical and electronic equipment to minimize risk to the environment and people in member countries. Based on the directive, as of July 1, 2006, the amount of lead, hexavalent chromium, mercury, cadmium, polybrominated bifenyls (PBB) and polybrominated diphenyl ether (PBDE) is regulated in electrical and electronic equipment intended for Europe.
Bel:
A unit for indicating noise levels. 1 bel is equivalent to 10 decibels.
Longitudinal recording:
The magnetic recording technology used in the majority of hard disk drives today. Magnetic charges are aligned on the same plane as the conductors. Also known as surface recording.

About Fujitsu

Fujitsu is a leading provider of customer-focused IT and communications solutions for the global marketplace. Pace-setting device technologies, highly reliable computing and communications products, and a worldwide corps of systems and services experts uniquely position Fujitsu to deliver comprehensive solutions that open up infinite possibilities for its customers' success. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of about 4.8 trillion yen (US$40.6 billion) for the fiscal year ended March 31, 2006.
For more information, please see: www.fujitsu.com


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