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Fujitsu Drives Data-driven Transformation as a Digital Business Enabler

News facts:
  • Enhanced focus on enabling customers to find the best solution for their unique data landscape
  • Sharpens Fujitsu focus on enabling customer business outcomes through driving digital transformation
  • Customers assured of the right solution thanks to expanded portfolio of own and best-in-class partner technologies and services
London, July 07, 2020 – Fujitsu is leveraging data as a foundation of digital transformation, enabling customers to extract new value and unlock exciting new business opportunities. As a digital business enabler, data must be explored, processed, protected and monetised. Fujitsu’s new Data-driven Transformation concentrates on enabling customers to derive business benefit from their data through managing and protecting their data assets across even the biggest, sprawling IT estates, which stretch from edge to core to the cloud.

Sharpening its focus on enabling customer business outcomes through driving digital transformation, Fujitsu is taking the lead in introducing a structured process for Data-based Consulting and Implementation – starting by enabling customers to create a data transformation baseline within their organisation. This is followed by defining a target base architecture, and establishing a data environment in order to provide the foundations for delivering organisation-wide business value.

Fujitsu is also introducing comprehensive updates to its data centre portfolio – including its own technologies and services, plus best-in-class offerings from partners. Through deep expertise in integrating offerings from partners including Microsoft, AWS, NetApp, VMware, Nutanix, Qumulo, Commvault, Veritas, SAP and many others, Fujitsu provides a one-stop shop portfolio of solutions and services that is wider and more encompassing than any other IT vendor.

Fujitsu SELECT channel partners also have a core role to play – with Fujitsu aiming to increase its engagement with small and mid-size customers through recruiting more services-centric partners. Fujitsu is also focusing on approaches that will enable its SELECT partners to develop recurring revenue models, and on nurturing an ecosystem of independent software vendors to help with the development and delivery of the application elements of a customer transformation. Based on this growing partner ecsosystem, Fujitsu’s goal is to ensure there is always an optimal solution for every customer need.

Putting data at the core of everything that customers do
Christian Leutner, Head of Product Sales Europe at Fujitsu says: “Data is at the core of everything that our customers do. Successful digital transformation is based on getting new value from data. However, the data infrastructure landscape has become too complicated for most organisations to be able to take full advantage. Today, our Data-driven Transformation initiative takes Fujitsu to a new level in helping customers take back control of and fully leverage their data assets – which is a fundamental step towards their future business outlook.”

Using Fujitsu’s proven Human-Centric Experience Design (HXD) methodology, Fujitsu consultants focus on achieving the optimal business outcome based on every customer’s unique data assets and requirements. This process includes finding exactly the right solution to suit the customer needs identified in the co-creation process – with Fujitsu’s extensive own and partner portfolio able to guarantee a no compromises approach.

Blueprints from co-creation workshops are used to create customised new distributed data architectures in line with individual customer needs, instead of compromising with a one-size-fits-all approach. Customers achieve maximum benefit through the extensive integration of new and existing hardware, software and services, with Fujitsu working in close cooperation with an ecosystem of partners.

“Digital transformation means taking control of data,” says Leutner. “Our customers want a single, consolidated data management solution, not new product features. Fujitsu’s Data-driven Transformation approach takes a new data-centric approach and combines our own trusted data centre technologies with a range of best-in-class solutions from partners new and old, at the core, on the edge and in the cloud. Customers gain access to the data infrastructures that are the best fit for their individual needs. Fujitsu is perfectly positioned to provide the right solution for the right task – and customers avoid getting locked in to an expensive, proprietary approach that is not future-proofed.”

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About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company, offering a full range of technology products, solutions, and services. Approximately 130,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 3.9 trillion yen (US$35 billion) for the fiscal year ended March 31, 2020. For more information, please see

About Fujitsu UK and Ireland

Fujitsu UK & Ireland employs over 9,000 people. We promote a Human Centric Intelligent Society, in which innovation is driven by the integration of people, information and infrastructure. We are committed to Digital Co-creation, blending business expertise with digital technology and creating new value with ecosystem partners and customers. We enable our customers to digitally transform with connected technology services, focused on Artificial Intelligence, the Internet of Things, and Cloud - all underpinned by Security. Our customers cover both the public and private sectors, including retail, financial services, transport, manufacturing, government and defence. For more information please see

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All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

Date: 07 July, 2020
City: London