Skip to main content



Fujitsu Showcases Advanced Technologies for Seamless Mobility at Shift AUTOMOTIVE in Berlin

Fujitsu EMEIA

News facts:
  • Fujitsu demonstrates use of cutting-edge technologies to tackle some of society’s greatest urban mobility challenges
  • Fujitsu Future Mobility Accelerator brings together technologies and concepts that will help co-create the future of mobility
  • Fujitsu leverages the power of its latest technologies for real-world solutions in support of the United Nations Sustainable Development Goals
Munich/Berlin, September 05, 2019 – Fujitsu today outlines its vision to help realize the concept of seamless urban mobility – using cutting-edge advanced technologies to tackle some of the greatest mobility challenges facing society. Fujitsu Future Mobility Accelerator leverages the power of innovations in automotive technology, and supports the UN’s 17 Sustainable Development Goals1, providing pragmatic, workable options for mobility in the future urban environment in harmony with reduced environmental impact.

Fujitsu is sharing its future mobility approach for the first time at Shift AUTOMOTIVE, IFA’s two-day convention on future mobility, taking place in Berlin, Germany on September 10-11. Fujitsu Future Mobility Accelerator brings together the latest technologies from Fujitsu’s portfolio of solutions to help co-create the future with its customers in the automotive and transportation sector. Fujitsu draws on a long-standing history in the automotive industry as a Tier 1 supplier of both electronic components and IT services for a rich ecosystem of automotive suppliers.

Real world-focused solutions include the reduction of vehicular emissions through real-time route optimization and the integration of biometric authentication services to identify and validate users. Fujitsu aims to inspire the ideation of sustainable solutions, with Connected Services to support next-generation mobility that can be applied to the movement of both people and goods.

Finding the most resource-efficient transportation mechanisms
With Future Mobility Accelerator, Fujitsu aims to help customers find the most resource-efficient transportation methods, helping to lower society’s overall consumption of limited resources without limiting mobility in urban environments. Leveraging its Human Centric Experience Design (HXD) methodology, Fujitsu puts customers and their end customers at the heart of the critical ideation phase, and ensures that everybody involved in the process is a co-designer of the overall concept.

Hugo Lerias, CTO Automotive Fujitsu Central and Eastern Europe says: “We need a change of mindset to truly tackle urban mobility challenges with sustainable solutions that take a holistic approach. This requires looking at both the technology and its impact on society and the environment. The approach we are demonstrating at Shift AUTOMOTIVE in Berlin underlines how technology today is already making it possible to start tackling these challenges – and aims to inspire with a look at what we think can be achieved in the near future.”

For Shift AUTOMOTIVE in Berlin, Fujitsu has built an immersive, three-dimensional, future urban environment, enabling delegates to experience these solutions first-hand. One example is real-time route optimization for vehicles, which is out of reach of today’s traditional computers, especially on a large scale, but made possible with the Fujitsu Digital Annealer. This quantum computing-inspired approach can optimize routing in real time, taking into account not only current traffic congestion, but other variables such as weather conditions, time of day, as well as the holistic environmental impact of re-routing traffic through different urban areas.

Notes to editors
1 The United Nations Sustainable Development Goals are the blueprint to achieve a better and more sustainable future for all. They address the global challenges we face, including those related to poverty, inequality, climate, environmental degradation, prosperity, and peace and justice. The Goals interconnect and in order to leave no one behind, and the UN says it is important that we achieve each Goal and target by 2030. The two goals supported by this initiative are Goal 9: Build resilient infrastructure, promote sustainable industrialization and foster innovation, Goal 11: Make cities inclusive, safe, resilient and sustainable, and Goal 13: Goal 13: Take urgent action to combat climate change and its impacts

Online resources

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company, offering a full range of technology products, solutions, and services. Approximately 132,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.0 trillion yen (US $36 billion) for the fiscal year ended March 31, 2019. For more information, please see

About Fujitsu EMEIA

In Europe, the Middle East, India and Africa, Fujitsu works with a growing ecosystem of partners, customers and local communities to create a ‘Human Centric Intelligent Society’ that is inclusive, sustainable and trusted. Our 28,000-strong workforce develops leading-edge digital solutions that address global business and societal challenges while also generating value for customers, helping accelerate their transformational journeys by harnessing the power of co-creation through our unique Human Centric Experience Design (HXD) methodology. For more information, please visit

Fujitsu Public Relations

E-mail: E-mail:
Company:Fujitsu Technology Solutions

All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

Date: 05 September, 2019
City: Munich/Berlin