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Fujitsu Launches International Co-creating Program to Help Customers Accelerate Digital Innovation and Create New Business Value

Fujitsu EMEIA

News facts:
  • Fujitsu opens its first Digital Transformation Center (DTC) outside Japan to accelerate global expansion of its proven Co-creating Program, sharing knowledge, inspiration, ideas and skills
  • Fujitsu co-creates with customers via a unique Human Centric Experience Design (HXD) approach to Design Thinking, driving human-centric innovation
  • Co-creation workshops help customers identify new opportunities by combining their business expertise with the vast technology and customer experience of Fujitsu and its partners
Munich, April 09, 2018 - Fujitsu today marks the global expansion of its Co-creating Program, a unique approach to help customers accelerate digital transformation, with the introduction of a worldwide network of Digital Transformation Centers (DTCs). The first DTC outside Japan opens in Munich, Germany, today – with additional centers in New York and London to open this summer.
With the aim of enabling customers to speed up innovation, generate new business and enhance customer value in a digital world, the proven Fujitsu Co-creating Program gives customers exclusive access to the Fujitsu Human Centric Experience Design (HXD) methodology – Fujitsu’s unique Design Thinking approach that significantly accelerates the design process. Drawing on Fujitsu’s extensive co-creating experience gained in Japan, the HXD methodology is focused on the design of technology-related solutions that support the digital transformation of organizations and deliver true value to the user. This approach puts Fujitsu’s customers and their end customers at the heart of the critical ideation phase and ensures that everybody involved in the process is a co-designer of the overall concept.
Co-creation workshops apply the HXD methodology, powered by a set of more than 800 digital inspiration cards which summarize ideas generated through co-creating with customers. These help Fujitsu’s customers better understand their business challenges within the context of their overall strategy while also taking a step back to look at the issue through a different lens. Customers can draw inspiration from Fujitsu’s decades of experience in enabling customers to innovate and combine their own business expertise and ideas with Fujitsu’s technology know-how and perspective. This leads to the rapid development of outline concepts and joint working plans to take these concepts to the next stage.
Duncan Tait, CEO, Senior Executive Vice President and Head of Americas and EMEIA at Fujitsu, says: “Digital transformation is affecting all sectors. With our Co-creating Program, we are helping organizations identify opportunities to be a disruptor rather than be disrupted. The goal of running a co-creation workshop is to set the blueprint for a proof of concept. Customers can benefit from our HXD methodology to solve a wide range of challenges, such as how to get closer to their customers or how to empower their employees to work more efficiently. Our aim is to embrace diverse perspectives, globally, across industries, and, by including partners from our ecosystem, to shape a successful digital future with and for our customers.”

Fujitsu Digital Transformation Centers planned in London and New York

In addition to the well-established centers in Japan and the new DTC in Munich, Fujitsu plans to open DTCs in New York and London shortly, followed by other European cities later this year, as it establishes a global network to bring its Co-creating Program closer to the customer1. Powerful backing for the Co-creating Program is available via the extensive Fujitsu ecosystem, including academic institutions and start-ups, providing access to wide-ranging expertise and diverse knowledge and ensuring the best workshop outcomes for its customers.

Notes to editors

1 Workshops can be held in purpose-built DTCs, which provide the perfect environment for the HXD methodology, as well as on a customer’s own premises or in other locations. Fujitsu offers two types of workshops:

  • Half-day DEFINE workshops to design a concept that helps solve a known business challenge
  • Full-day EXPLORE workshops to address business challenges that may be less understood, and where potential solutions may involve emerging technology

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About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company, offering a full range of technology products, solutions, and services. Approximately 140,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.1 trillion yen (US $39 billion) for the fiscal year ended March 31, 2018. For more information, please see

About Fujitsu EMEIA

Fujitsu promotes a Human Centric Intelligent Society, in which innovation is driven by the integration of people, information and infrastructure. In the Europe, Middle East, Africa and India region (EMEIA), our 28,000-strong workforce is committed to Digital Co-creation, blending business expertise with digital technology and creating new value with ecosystem partners and customers. We enable our customers to digitally transform with connected technology services, focused on Artificial Intelligence, the Internet of Things, and Cloud - all underpinned by Security. For more information, please visit

Fujitsu Public Relations

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Company:Fujitsu Technology Solutions

All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

Date: 09 April, 2018
City: Munich