Skip to main content



Fujitsu Opens Connected Retail Experience Center in Dublin

Fujitsu EMEIA

News facts:

  • Center showcases array of omni-channel solutions enabling retailers to increase in-store productivity, improve customer experiences and expand customer base while also capping costs
  • Live showcase of 13 innovative technologies helps retailers and hospitality providers explore the future of the brick-and-mortar store and see how to stay ahead of the competition
  • Retailers can experience an end-to-end experience, including all-in-one point of services devices, connected fitting rooms, audience detection and measurement tools
Munich, September 26, 2018 – Fujitsu today announces the opening of a Connected Retail Experience Center in Dublin, Ireland. The center is focused on enabling retail and hospitality customers to increase in-store productivity, improve customer experiences and expand customer bases, while reducing costs. A live showcase of 13 innovative technologies invites retailers and hospitality providers to explore ways of staying ahead of the competition by exploring future possibilities for brick-and-mortar stores.
With competition for customers at an all-time high, and omni-channel shopping opportunities available to consumers, retailers today must continually innovate and optimize to stay ahead of the market. Customers are becoming less loyal to individual stores and undertaking more research online before making a purchasing decision. Consequently, retailers are under pressure to deliver seamless customer experiences across all interactions and create on and offline shopping environments that are both enjoyable and beneficial for shoppers and profitable for retailers.
Fujitsu’s Connected Retail Experience Center – open by appointment to retailers and hospitality providers – showcases omni-channel solutions that offer new ways to serve customers, by optimizing everything from product placement, customer tracking, analytics, online purchasing and support.
Located at the Fujitsu Ireland offices in Dublin, the center demonstrates 13 technology solutions that span the end-to-end retail experience, including all-in-one point of services devices, connected fitting rooms, audience detection and measurement tools, plus the use of Fujitsu’s PalmSecure biometric technology to control and track employee access to systems. Fujitsu chose to locate its Connected Retail Experience Center in Dublin due to the depth and breadth of Fujitsu Ireland’s expertise in retail solutions.
Richard Clarke, Executive Director, Global Retail at Fujitsu comments: “This is an exciting time to be in the retail industry, but also a challenging one. To help retailers stay in tune with consumers’ ever-increasing demands, we are providing a wide range of highly innovative technology solutions. These are designed to help improve the end customer experience across all channels. In addition, we are able to optimize the shopping experience by applying analytics, providing retailers with real-time insights into shoppers’ purchasing patterns and in-store behavior. The new center brings Fujitsu’s value proposition to life – showcasing real solutions and services in a realistic retail environment. We are enabling retailers to explore a broad portfolio of customer-facing and back-end solutions that will enable them to save cost and to deliver a great customer experience, both on line and or offline. This all comes with the support of new digital applications, in-store technology and reliable managed services.”
Hands-on demonstrations at the experience center include Fujitsu’s TP8 all in one point of sale, a single platform supporting multiple in-store touch points to provide retailers with fast, easy customer transactions while helping reduce cost. Also showcased are integrated audience measurement analytics and reporting systems that capture audience characteristics in real time to tailor offerings, while helping boost in-store sales by providing insights into the levels of audience engagement. Visitors can also test facial recognition technology to send targeted advertising to visitors’ mobile devices while they are in-store.

Online resources

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company, offering a full range of technology products, solutions, and services. Approximately 140,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.1 trillion yen (US $39 billion) for the fiscal year ended March 31, 2018. For more information, please see

About Fujitsu EMEIA

Fujitsu promotes a Human Centric Intelligent Society, in which innovation is driven by the integration of people, information and infrastructure. In the Europe, Middle East, India and Africa region (EMEIA), our 27,000-strong workforce is committed to Digital Co-creation, blending business expertise with digital technology and creating new value with ecosystem partners and customers. We enable our customers to digitally transform with connected technology services, focused on Artificial Intelligence, the Internet of Things, and Cloud - all underpinned by Security. For more information, please visit

Fujitsu Public Relations

E-mail: E-mail:
Company:Fujitsu Technology Solutions

All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

Date: 26 September, 2018
City: Munich