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Fujitsu World Tour 2017: Digital Co-creation Brings Digital Transformation to Life

Fujitsu EMEIA

News facts:
  • Fujitsu roadshow tours 22 countries across six continents from March until October - kicking off on March 9 in Santa Clara, California
  • Around the world, Fujitsu will showcase how digital co-creation with customers is the key to successful digital transformations
  • Attendees can expect a comprehensive overview of Fujitsu’s innovative products, services and solutions, and informative seminars from Fujitsu speakers, partners and experts, including Fujitsu Laboratories
Munich, March 08, 2017 – The Fujitsu World Tour is on the road again for the 10th consecutive year, this year highlighting how Fujitsu is partnering with customers to co-create the digital future. In 2017, the biggest ever Fujitsu World Tour is extended into Asia for the first time and will visit a total of 22 countries with 25 events spread out across six continents – kicking off in the United States on March 9. The theme is Digital Co-creation, focusing on how Fujitsu works in tandem with customers to connect the digital dots and support business growth. In total, Fujitsu expects to welcome more than 14,000 attendees.
Digital disruption is driving sweeping changes across business landscapes in every market segment, leading to new challenges that all organizations must address with their digital agenda for the future. As a consequence, enterprises and government departments alike are recognizing that underlying IT infrastructure and processes must become highly adaptable, mobile, secure and scalable.
Fujitsu addresses these digitalization challenges head-on, with the Fujitsu World Tour demonstrating innovative, holistic solutions that encompass and enhance existing technologies and investments – grouped into themes such as Workplace Anywhere, Hyperconnected Business and Infrastructure for the Digital World, and addressing industry megatrends like Cybersecurity, Artificial Intelligence and the Internet of Things.
This year’s World Tour focuses on immersing customers in the exciting opportunities presented by teaming up with Fujitsu to co-create future technology solutions. As well as gaining inspiration from keynotes by Fujitsu executives, customers and partners, Fujitsu World Tour attendees can become co-creationists by interacting with demonstration technologies offering creative approaches for different business scenarios, including end-to-end solutions for vertical sectors such as healthcare, manufacturing, transport, retail and banking.
Dr Joseph Reger, Fujitsu Fellow and Chief Technology Officer at Fujitsu in EMEIA, comments: “In the context of today’s constant and unrelenting digital disruption, organizations must learn fast and act quickly. The increasing complexity of our digital world makes it harder for any single organization to go it alone – which is why we’re highlighting the many advantages of taking a co-creation approach. This means teaming up with a technology expert like Fujitsu – and working together with us to design, implement and operate digital business solutions.
“On all stops during the 2017 Fujitsu World Tour, we are giving visitors a taste of how it’s possible to bring inspirational digital transformation projects to life. We are connecting the dots of technologies like Artificial Intelligence, Cloud computing, the Internet of Things and Cybersecurity, to deliver compelling digital business outcomes,” adds Dr Reger.

Locations and dates

Delegates can download the new Fujitsu Events app to their smartphone to plan and create their own itinerary, as well as signing up for the latest news as the tour progresses around the world (app available through the Apple Store and Google Play). The Fujitsu World Tour 2017 begins on March 9 in Santa Clara, California. Detailed information regarding dates and locations can also be found on the tour calendar. Furthermore, the Berlin stop on May 23 will include the Fujitsu Innovation Gathering – the major annual showcase for Fujitsu Laboratories of Europe.

Complete package for attendees: Keynotes, break-out sessions, expert talks and exhibition

At every stop on the Fujitsu World Tour 2017, Fujitsu and partners will share insights into how customers can reshape the role of ICT within their business and societies. Each event includes four elements:

  • High-level keynotes from Fujitsu executives, customers, partners, futurists and industry experts
  • Breakout sessions with industry experts
  • 1:1 expert talks that drill into individual business topics and challenges
  • An exhibition area where Fujitsu and its partners present their latest products, solutions and services

Exhibition area

The exhibition area demonstrates how organizations can truly innovate across the entire enterprise. Among the highlights:

Enabling Digital

A modernized digital ecosystem can deliver true business value. Fujitsu delivers an end-to-end digital modernization approach, integrating the back office with front office customer experience. This enables organizations to achieve end-to-end digital transformation of their business processes with confidence, faster and with less risk. On the World Tour, Fujitsu will demonstrate how it can balance the demands of robust IT and fast digital IT, through MetaArc – a comprehensive portfolio comprising solutions, services and cutting edge technologies from Fujitsu and its partner eco-system.

Digital Co-Creation

Attendees have the opportunity to become a #cocreationist. A Co-creation station will inspire delegates to think about how digital transformation will impact their future. Co-creation means bringing together unconnected areas of expertise to find the insights and ideas to drive digital transformation forward, taking an open attitude to what the best outcomes can be. Attendees have the opportunity to build a workplace of the future and generate ideas about digital transformation through collaboration.

Mobilizing the Enterprise

Fujitsu’s Digital Workplace brings together next generation workplace services, client computing devices, Service Desk and technical support services. A day-in-the-life scenario demonstrates how Fujitsu supports organizations on the journey to a digital workplace.

Infrastructure for the Digital World

Digital transformation will significantly increase the amount of data which must be transferred, processed and stored. Enterprise IT must become highly adaptable and scalable in an unprecedented way. Fujitsu provides the right choice of new technologies and approaches, such as software-defined, converged and hyper-converged IT. Solutions are based on a comprehensive portfolio of server, storage, integrated systems, as well as technologies sourced from market-leading partners. Fujitsu is a world leader in digital enablement and a pioneer in the development of innovative data center solutions.


Corporations are increasingly hitting the headlines for being the subject of a security attack or data breach. How can they prepare for and respond to any security issues and implement robust security controls to comply with regulations and to protect data? The Fujitsu World Tour will address a wide range of IT security challenges through a program of live demonstrations. In addition, leading security partners will be on hand.

Hyperconnected Business

A hyperconnected business brings together people, information and things to fundamentally change the way an organization operates, to act faster and change for the better. The exhibit is focused on a lone field worker whose job is very complex but not traditionally well supported by technology. In the future, a wide range of IoT solutions will make the field worker safer, more productive and easily able to overcome the challenges of the day.

Notes to editors

Fujitsu’s strategic partners play a key role in co-creating solutions that transform customers business. Many of these partners will be part of the Fujitsu World Tour stops including Intel, NetApp, Microsoft, Suse, Symantec, Brocade, CA, and ServiceNow.

Online resources

A propos de Fujitsu

Fujitsu est l’entreprise japonaise leader des technologies de l'information et de la communication (TIC), offrant un éventail complet de produits, de solutions et de services à sa clientèle. Environ 140.000 employés de Fujitsu se consacrent à leurs clients dans plus de 100 pays. Ils utilisent leur expérience et les possibilités offertes par les TIC pour façonner l’avenir de la société à leurs côtés. Fujitsu Limited (TSE: 6702) a annoncé un chiffre d’affaires consolidé de 4.100 milliards de yens (39 milliards de dollars US) pour l'exercice financier qui s'est terminé le 31 mars 2018. Pour plus d'informations, veuillez consulter le site

About Fujitsu EMEIA

Fujitsu enables customers to capitalize on digital opportunities with confidence, by helping them to balance robust ICT and digital innovation. Fujitsu’s full portfolio of products, solutions and services gives its customers a competitive advantage in the era of digital transformation. In Europe, the Middle East, India and Africa (EMEIA) the company employs more than 29,000 people. For more information, please see

Inès Godart

Phone: Phone: +33 6 83 82 73 91
E-mail: E-mail: @godartI
Company: Fujitsu Benelux - Corporate Communications
Communications Manager

All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

Date: 08 March, 2017
City: Munich
Company: Fujitsu Region