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Fujitsu Focuses on Services-Oriented Growth in Key EMEIA Markets

Fujitsu EMEIA

News facts:
  • Strengthened focus on the development, integration and operation of value-added services and solutions for customers
  • Comprehensive initiatives to improve profitability, boost operational performance and enhance competitiveness in key industries and markets in EMEIA
  • Concentrating business activities in EMEIA markets that support services-oriented growth – with a move to a channel-driven model for product business in other EMEIA countries
  • Fujitsu product and product-related services portfolio will continue to be available across the entire EMEIA region
Munich, March 04, 2019 – As announced last OctoberOpen a new window, Fujitsu is taking near-term actions to align its business with the ongoing market trend of moving towards value-added services and solutions. This is part of Fujitsu’s transformation to a services-oriented company, with the aim to improve operational performance, profitability and competitiveness in key industries and markets in the EMEIA (Europe, the Middle East, India and Africa) region.
Following a comprehensive review of its business operations across EMEIA and with a focus on business growth, Fujitsu now plans to take the next step toward implementing a strengthened focus on the development, integration and operation of value-added services and solutions for customers in the region.

Consequently, Fujitsu will concentrate its resources in EMEIA markets that support its services-oriented growth. These countries are Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Luxembourg, the Netherlands, Poland, Portugal, Russia, Spain, Sweden, Switzerland and the UK. In these countries, Fujitsu will continue to offer a full portfolio of services, solutions and products. Fujitsu is also putting in place plans to further strengthen its business in these countries, through a combination of focused services growth, investment in future skills, and improved operational performance.
In all other countries in EMEIA, Fujitsu is moving to a channel-driven model. Fujitsu will leverage its established network of channel partners and continue to provide the full product and product-related services portfolio to customers. Currently, 80 percent of Fujitsu’s product-related business in the EMEIA region is already channel-based. A managed process will ensure a smooth transition for customers and partners, and Fujitsu is committed to finding socially acceptable solutions for affected employees. Planned measures are subject to consultation with relevant employee representative bodies.
Fujitsu underlines continued commitment to global customers
Fujitsu is reinforcing its commitment to global customers and will continue to serve them across the entire EMEIA region. Fujitsu’s Global Service Delivery operations are not affected by these changes. Fujitsu will continue to provide customers worldwide with service delivery from a global network, including a continued presence in India.

In addition, Fujitsu will continue to operate its ServiceNow practice and directly support key services customers in Norway.

Duncan Tait, SEVP and Head of Fujitsu EMEIA, says: “In taking this next step to improve our operating model, Fujitsu is placing a greater focus on the countries in the EMEIA region that we have identified as being critical to our ambition to become more of a services-oriented company. Our evolving business model ensures that we can continue to best serve our customers, wherever they operate. The operational changes we are making will help us reduce structural costs and to secure a future in which Fujitsu’s offerings remain relevant for our customers, providing continued value to our shareholders and our employees in the long term.”

Rupert Lehner, SVP and Head of Central Europe, Product, Enterprise Platform Services EMEIA at Fujitsu, says: “Fujitsu’s strong channel partner network is already the primary route to market for our product portfolio in the EMEIA region. With this step, we are building on longstanding partnerships and investing further in a sophisticated channel ecosystem to strengthen the distribution of Fujitsu products and product-related services. This transformation will contribute to a more profitable product business long-term for Fujitsu.”

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About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company, offering a full range of technology products, solutions, and services. Approximately 132,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.0 trillion yen (US $36 billion) for the fiscal year ended March 31, 2019. For more information, please see

About Fujitsu EMEIA

Fujitsu promotes a Human Centric Intelligent Society, in which innovation is driven by the integration of people, information and infrastructure. In the Europe, Middle East, India and Africa region (EMEIA), our 27,000-strong workforce is committed to Digital Co-creation, blending business expertise with digital technology and creating new value with ecosystem partners and customers. We enable our customers to digitally transform with connected technology services, focused on Artificial Intelligence, the Internet of Things, and Cloud - all underpinned by Security. For more information, please visit

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All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

Date: 04 March, 2019
City: Munich