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Human-centric design delivers innovation with unlimited potential as Fujitsu opens its first Digital Transformation Centre in Australia

News facts:
  • The Fujitsu Digital Transformation Centre (DTC) will help accelerate innovation and enhance value for businesses in a digital world
  • DTC will be delivered in partnership with the Macquarie University, and located within the University campus
  • DTC aims to provide a technology-assisted workshop space where Fujitsu will work with existing and prospective customers to co-create on focused topics around digital transformation
Sydney, October 03, 2019 – Fujitsu today announced the launch of its first Digital Transformation Centre (DTC) in Australia. Located at the Macquarie University campus in Sydney, the new facility will provide a purpose-built technology-assisted workshop space and resources for current and prospective Fujitsu customers in Australia and New Zealand to develop innovative ways to address key challenges through digital transformation.

The facility utlises technology and processes to accelerate problem definition and solution design to help organisations on their digital transformation journey. Fujitsu has been actively using co-creation techniques to help define and develop solutions to address various business problems. Recent examples include a joint initiative that assists radiologists with the detection of brain aneurysms, the use of drones and video analytics to identify threatened species of plants, and the ‘Police Car of the Future’ that applies intelligent technology to improve the functionality of a police car.

The Australian DTC will add to Fujitsu’s worldwide capability, with already established DTCs in Tokyo, Osaka, Munich, London and New York.

The goal of the DTC is to organise customer ideas of the future and to develop measures to help them realise their vision and open up new ideas that could lead to new revenue sources or innovative solutions to complex problems. Businesses that can leverage emerging digital technologies to transform their business models, operating approaches, or product and service offerings, will be better positioned to compete.

The DTC will help to bring together diverse skills from technology, business, and academia to provide new perspectives and to create new value. Fujitsu’s technology and design experts will facilitate collaborative engagement with customers to achieve a dynamic mix of knowledge, creativity, ideation, and concept development. Fujitsu’s unique form of ‘design thinking’, Fujitsu Human Centric Experience Design (FUJITSU HXD), will be used to create innovative concepts faster than could be achieved if people worked in isolation.

Mike Foster, Chief Executive Officer, Fujitsu Australia and New Zealand said, “As Australian businesses continue to adapt to the challenges of the new digital age and what it means for their businesses, the DTC will provide an invaluable resource to help them identify ways to become a disruptor rather than be disrupted.

“We have a strong focus on encouraging innovation, and the DTC is a place where imagination can meet possibility to shape a successful digital future. Working closely with Macquarie University paves the way for future collaborative ventures between Fujitsu and the University, where corporate and academia can work together on innovative projects that would benefit from a diversity of talent.”

“Organisations can work with Fujitsu at the DTC to help address business challenges and redefine business problems with a view to jointly create a solution that takes into account different points of view. Our customers will benefit from Fujitsu’s extensive experience in helping organisations accelerate innovation by working together under the FUJITSU HXD methodology.”

The DTC will play host to regular workshops with themes around real-world problems and needs, to help generate ideas that can then be used to develop proofs-of-concept, which can be tested, modified, and turned into proofs-of-business focused on delivering tangible outcomes.

Bernard Mans, Interim Executive Dean, Faculty of Science and Engineering, Macquarie University, said, “Macquarie University has a strong record of innovation performance. Our students and researchers have been responsible for groundbreaking discoveries and solutions that have changed the world. The Fujitsu DTC will provide Fujitsu and its customers with access to exceptional Macquarie University talent and know-how, to help organisations create a clear roadmap to digital transformation success.”

Tim Sheedy, Principal Analyst at technology research and advisory firm Ecosystm said "Australian businesses are making the transition to become fast, innovative digital businesses – but every business needs help. They need somewhere to get away from their own prejudices; they need new perspectives; and they need innovation tools, processes and accelerators. Fujitsu's DTC could be a great starting point for senior executives to work with a diverse set of professionals, including academia, to design digital initiatives that help their business succeed."

Fujitsu will make the facilities of the DTC available to customers who are interested in running ‘Co-creation’ sessions to help solve specific business problems. All workshop materials and content will be translated to digital content on interactive whiteboards and screens, with scanners at each desk.

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About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company, offering a full range of technology products, solutions, and services. Approximately 132,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.0 trillion yen (US $36 billion) for the fiscal year ended March 31, 2019. For more information, please see

About Fujitsu Australia and New Zealand

Fujitsu Australia and New Zealand is a leading service provider of business, information technology and communications solutions. We partner with our customers to consult, design, build, operate and support business solutions. From strategic consulting to application and infrastructure solutions and services, Fujitsu Australia and New Zealand have earned a reputation as the single supplier of choice for leading corporate and government organisations. Fujitsu Australia Limited and Fujitsu New Zealand Limited are wholly owned subsidiaries of Fujitsu Limited (TSE: 6702). See

Media contacts

Collin Duff-Tytler
Marketing Programs and Communications Manager
Fujitsu Australia and New Zealand

Phone: Phone: +61 2 9113 9346
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Date: 03 October, 2019
City: Sydney