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Fujitsu Survey Reveals Australian Businesses Lead Global Average in Digital Transformation

Co-creation Provides Foundation for Success of Digital Transformation Initiatives

News facts:
  • Global survey confirms digital transformation is good for business
  • Fujitsu embraces ‘Digital Co-creation’ to help organisations address digital transformation
  • Dedicated digital team established in Australia and New Zealand
Melbourne, June 22, 2017 – The recent findings of Fujitsu’s Global Digital Transformation Surveyi indicate that Australian businesses are planning, testing, or implementing a digital transformation project more than the international averageii. The Australian results were launched today at the Fujitsu World Tour 2017 event and also revealed that local companies are leading the charge in converting digital transformation projects into increased revenuesiii.

Further, Australian industries are seeing digital transformation projects have a more profound positive impact on customer relationshipsiv than the rest of the world. “It’s great to see the positive impact digital transformation projects are having in Australian business, and furthermore, the opportunities that remain to be seized. With half of Australian businesses seeing revenue increases from projects, the role of co-creation between enterprise and digital partners has never been more important,” said Mike Foster, Chief Executive Officer, Fujitsu in Australia and New Zealand.

The survey findings also show that Australian businesses are holding their global weight in engaging with new technologies, such as Artificial Intelligence (AI), with local businesses identifying just as much opportunity in the technology as the global averagev. In fact, Australian businesses show slightly more optimism in the ability of AI to enhance the capabilities of humans in the future.

“It is clear from the Global Digital Transformation Survey that embracing digital transformation is good for business. We are also applying this to our own organisation and are well placed to help our customers achieve great results. The key to success is making sure the wealth of information and expertise available is fully utilised and that people are empowered to use their creativity”, said Mike Foster.

Digital Co-creation

At the World Tour event today Fujitsu also highlighted its Digital Co-creation approach – the unique collaboration between previously unconnected fields of expertise to realise innovation and value creation at scale. With a long history of working collaboratively with customers and partners, Fujitsu will leverage its existing expertise in areas such as the Internet of Things (IoT), Big Data and Analytics, Smart Cities, Artificial Intelligence (AI) and cloud-based workflow and process improvement to bring Digital Co-creation to life in Australia.

“Our Digital Co-creation approach is designed to make sure we can leverage the combined skillsets of our customers and partners with Fujitsu’s global innovation capabilities to ensure the best possible solution to a business problem,” Mike Foster continued.

Fujitsu establishes dedicated digital team in Australia and New Zealand

To address the rapidly changing demands of digital disruption, Fujitsu Australia and New Zealand also announced the formation of a dedicated team that will be the home of its customer-focussed innovation and digital co-creation activities.

This team will apply a range of tools, techniques and methodologies to deliver Co-creation initiatives with customers. These include Fujitsu’s unique approach to ‘Design Thinking’ as well as its proprietary Activ8 innovation framework and ‘Hackathons’ to assemble multi-disciplined digital teams focussed on creating the best digital outcomes for customers.

Mr. Foster said: “It is becoming increasingly clear that digital disruption is the ‘New Normal’ and is a reality of business today. We need to work with our customers to help them to leverage the constant demand for innovative thinking and rapid development of ideas and concepts. We are bringing innovation to the table through emerging technologies and a focus on ‘Co-creation’, while leveraging the experience of our traditional business.”

Notes to editors

iFujitsu’s strategic partners play a key role in co-creating solutions that transform customers business. Many of these partners will be part of the Fujitsu World Tour stops including Official Event Partner Intel along with event s The survey was conducted in February 2017 among 1,614 C-level managers and key decision makers in mid-sized and large organizations from 15 countries: Australia (106), Canada (56), China (103), Finland (56), France (103), Germany (103), Indonesia (52), Japan (309), Singapore (103), South Korea (55), Spain (103), Sweden (52), Thailand (52), UK (103) and US (258). The survey report can be found at

ii92.5% of Australian business leaders surveyed indicated that they are planning, testing, or implementing a digital transformation project vs. the international average of 89%.

iii49% of Australian executives surveyed said that digital transformation projects contributed to increasing revenues vs. international average of 46%.

iv51% of Australian respondents surveyed stated improved customer relationships as a result of digital initiatives vs. international average of 44%.

v77% of business leaders surveyed see AI as an opportunity. This is aligned with the international average. 84% agreed that AI will enhance the capabilities of people in the future vs. international average of 82%.

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About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 155,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.5 trillion yen (US$40 billion) for the fiscal year ended March 31, 2017. For more information, please see

About Fujitsu Australia and New Zealand

Fujitsu Australia and New Zealand is a leading service provider of business, information technology and communications solutions. We partner with our customers to consult, design, build, operate and support business solutions. From strategic consulting to application and infrastructure solutions and services, Fujitsu Australia and New Zealand have earned a reputation as the single supplier of choice for leading corporate and government organisations. Fujitsu Australia Limited and Fujitsu New Zealand Limited are wholly owned subsidiaries of Fujitsu Limited (TSE: 6702). See

Media contacts

Collin Duff-Tytler
Marketing Programs and Communications Manager
Fujitsu Australia and New Zealand

Phone: Phone: +61 2 9113 9346
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Date: 22 June, 2017
City: Melbourne