Fujitsu at Oracle OpenWorld 2013
- Event: Oracle OpenWorld San Francisco 2013
- Location: Moscone Center, San Francisco, California, United States
- Date: September 22 – 26, 2013
- URL: http://www.oracle.com/openworld
Fujitsu returns to Oracle OpenWorld as a Marquee sponsor

Last year Fujitsu, as Global sponsor of Oracle OpenWorld, announced a server that produce the most extreme level of performance, its code name was Athena.
This year we look forward to demonstrating how this innovative technology has shaped the leading edge Fujitsu M10 server, as well as featuring other high quality Fujitsu solutions. Fujitsu will be heavily involved at Oracle OpenWorld in 2013 with a Keynote Presentation, an Executive Solution Session and numerous Conference Sessions. Please also be sure to visit the Fujitsu booth and take part in a range of interactive activities (Booth #1501 Moscone South).

Fujitsu at Oracle OpenWorld 2013
Fujitsu Keynote
- Sunday, September 22, 5:15 p.m.–7:00 p.m.
- Moscone North, Hall D
Noriyuki Toyoki Corporate Senior Vice President Fujitsu Limited
Shaping Tomorrow through Modernization and Innovation
In nature, only creatures that evolve are able to survive the harsh realities of a changing environment. With technology, that changing environment is manifested by the individual, enterprise, and societal information that is collected as big data, where our every activity is catalogued, analyzed, and leveraged through innovative new technologies. As businesses endeavor to not just survive, but thrive in this shifting technology landscape, effective use of big data has the ability to deliver tangible insights and competitive advantages that allow them to compete and win in today's market.
Fujitsu executive Noriyuki Toyoki will present how Fujitsu helps customers navigate the vast amount of information available through big data, anticipate change, and realize the extraordinary benefits that come with the ability to predict the future. Toyoki-san will touch on the Fujitsu M10 UNIX server, which recently entered the market as the best platform for analyzing big data interactions.

Fujitsu at Oracle OpenWorld 2013
Fujitsu Executive Solution Session
- Tuesday, September 24, 3:45 p.m.–4:45 p.m.
- Lam Research Theater at YBCA
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Bill King
Executive Vice President Platform Products Group,
Fujitsu America, Inc. |
Goro Watanabe
Executive Vice President Fujitsu R&D Center North America |
The Best Platform for Oracle Database 12c and Big Data
Fujitsu has designed and released the most scalable server platform for taking full advantage of Oracle Database 12c and big data applications by leveraging the ability to run parts of Oracle Database on the Software on Chip (SWoC) processor. Additionally, mainframe reliability, availability, and serviceability (RAS) features are designed into the system for tremendous system recovery abilities and availability. This platform is the best in many ways, and Fujitsu plans further improvements. In this session, Fujitsu reviews the platform capabilities and provides examples of the performance benefits through benchmarks and real customer use cases.
Special Promotion
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Fujitsu Conference Session
Hardware Innovation Evolves with Fujitsu M10 [CON10925]
Wednesday, Sep 25, 10:15 a.m. - 11:15 a.m.
Westin San Francisco - Olympic
Allan Zmyslowski- SVP, Engineering, Platform Products Group, Fujitsu America, Inc.
John Bard- VP, Enterprise Servers, Fujitsu America, Inc.
For customers looking for superior reliability in platforms that can sustain their business in an ever-changing world, with data expanding day by day, the new Fujitsu M10 is an ideal solution. Launched in January of this year, Fujitsu M10 combines unique supercomputer technologies with Oracle's vast software stack to provide the modernization platform of today and tomorrow. Attend this session not only to learn more about Fujitsu M10's software on chip, pay-as-you-grow scaling, and liquid loop cooling features and benefits but also to see the future of the M10 product line. The benefits of M10 have only just begun.
Do Your Mission-Critical Systems Stack Up?
Benefits of SPARC for Oracle E-Business Suite [CON11185]
Monday, Sep 23, 1:45 p.m. - 2:45 p.m.
Westin San Francisco - Olympic
Gregory Belt- Fujitsu America, Inc.
John Bard- VP, Enterprise Servers, Fujitsu America, Inc.
Consolidate global instances and transition your legacy mainframe and disparate ERP systems into Fujitsu's scalable Oracle stack. Attend this session to learn how to combine solutions, services, and hardware to best meet the business needs of your mission-critical applications through a SPARC stack. Mission-critical systems incorporate your Oracle-based footprint (technology, middleware, and applications) with the equipment, processes, and procedures that keep your business up and running. Fujitsu provides customers with expertise for planning, deploying, and managing a full suite of application software, middleware, database, and hardware solutions.
Fujitsu FAST Flow Solutions:
Ramping Up Your Oracle E-Business Suite Operations [CON11001]
Monday, Sep 23, 10:45 a.m. - 11:45 a.m.
Moscone West - 3005
David Taylor- Fujitsu America, Inc.
John DeLeon- Sr. Project Manager, American Axle Manufacturing
Leveraging Oracle Applications (Oracle E-Business Suite and Oracle value chain planning; business intelligence; and governance, risk, and compliance products), Fujitsu's FAST Flow solutions are helping automotive suppliers meet their unique industry requirements with shorter time to value. Based on industry best practices and lean principles, Fujitsu's approach is taking the unknown out of deploying Oracle Applications for suppliers across North America. American Axle Manufacturing is transforming its global business through an extensive reimplementation and expansion of its Oracle Applications, leveraging Fujitsu FAST Flow solutions and industry expertise. This multiyear strategic initiative spans four continents and affects more than 7,000 employees. Learn more in this session.
Contract Manufacturing in the Medical Devices Industry [CON2948]
Tuesday, Sep 24, 5:15 p.m. - 6:15 p.m.
St. Francis – Yorkshire
Prashant Budhale- Director, Consulting, Fujitsu America, Inc.
Anirban Bhattacharyya- Director, Industry Solution, Consumer Goods, Fujitsu America, Inc.
Contract manufacturing is a common business trend in the medical devices industry. Big corporations provide product specifications to their contract manufacturers and ask them to provide quotes against the opportunities. This session depicts an integrated solution approach leveraging Oracle E-Business Suite, edge products, and middleware to build a real-time quoting and estimating tool for contract manufacturers. The session also shares data on the opportunity-to-booking percentages metric, pricing strategy, and private labeling for medical device products. Regulatory compliance is a part of this session as well.
Shaping Your Tomorrow: Planned Upgrade/Migration to Oracle Fusion Financials/Oracle Fusion HCM [CON11164]
Wednesday, Sep 25, 3:30 p.m. - 4:30 p.m.
Moscone West - 2000
Graeme Bowmaker- ACE Director, Fujitsu Services Limited
Debra Lilley- Oracle Alliance Director, Fujitsu Services Limited
If you've seen Oracle Fusion Applications before and have wondered whether the business benefits of migrating outweigh the effort involved, this session is for you. Learn how Fujitsu is shaping the direction of ERP and delivering customer value with its technology and expertise that underpin Oracle Fusion Applications and Oracle Fusion Middleware. Learn how Oracle Fusion Applications and Oracle Fusion Middleware can influence your future plans for ERP and HCM, helping you decide how to prioritize your upgrade and migration activities. Oracle Fusion Financials (GL, AP, and AR), Oracle Fusion Accounting Hub, and Oracle Fusion Human Capital Management lead the way with functionality and maturity that are ready for adoption.

Fujitsu at Oracle OpenWorld 2013
Take a break, relax and experience the latest in technology at the Fujitsu booth
Visit us at Moscone South #1501, to check out the latest in leading edge technology products, solutions and services, including the Fujitsu M10. Please come by for a chat and to pick up something special from Japan.
