Fujitsu Bolsters Suite of Products and Services with its "Digital Marketing Solution"

Tokyo, March 04, 2014 Fujitsu today announces its Digital Marketing Solution, a new systematic retail technology approach which structures its suite of products and services to deliver the value that meets individual customer needs as their purchasing behavior diversifies. Based on this new structure, which leverages big data generated from every point of contact with the customer in an omni-channel approach – e-commerce, social media and other Net-based retail channels, as well as physical stores – Fujitsu will offer two new services and add one enhanced service. These will be for the retail industry, who seek to strengthen their customer services, the manufacturing and finance industries, who deal with consumer products, and other industries. In building this new structure, Fujitsu will offer optimal one-stop solutions, from consulting to initial phase application development, to operations and maintenance. In so doing, customers in the retail industry will be able to manage and analyze, in an integrated fashion, customer data obtained through the entire range of channels, strengthen efforts to attract customers and after service, and maximize the value customers experience through new marketing activities. This solution is only available in Japan.

Fujitsu will exhibit a part of this solution at Retail Tech Japan 2014, March 4 – 7 at Tokyo Big Sight in Tokyo.

The way people shop is undergoing dramatic change as e-commerce, social media, and smartphones become more prevalent and customers have multiple new channels for finding information and new ways to purchase products. For example, consumers will rely on word-of-mouth through social media or price comparison sites for information on products they wish to purchase, try out products in brick and mortar stores, and then later purchase products online. In line with this diversification in the ways people shop, businesses want to get an understanding of the behaviors of individual customers across all these different retail channels and implement sophisticated ways to appeal to customers based on their individual preferences and lifestyles.

For many years, Fujitsu has offered business systems and services for retailers and wholesalers, including everything from point-of-sale systems for individual stores to core merchandising systems, information and business intelligence systems, and point systems. In light of the trend toward increasingly diversified purchasing behavior, Fujitsu has enhanced and systematized its suite of products and services with its Digital Marketing Solution so as to enable retailers to link customers across all sales channels and thereby integrate and analyze the enormous pool of data that they generate. This makes it possible to understand the preferences of individual customers, to provide tailored information and sales promotions, to offer a higher level of after sales, and to develop new kinds of marketing efforts, thereby helping businesses generate higher earnings.

About the Digital Marketing Solution

The purchasing behavior of consumers is becoming increasingly diverse with the widespread use of e-commerce, social media, and smart devices. In line with this trend, Fujitsu has taken a new systematic approach – the Digital Marketing Solution - to its suite of products and services that aid marketing, using an omni-channel approach.

New and Strengthened Services

1. Omni-channel Template (new)

The Fujitsu Omni-channel Template can be used to tie together data gathered from physical stores, e-commerce sites, social media, and all other channels for customer contact, and organize it on a customer-by-customer basis to gain the insights into individual purchasing intentions that encourage purchases. This service links SNAPEC-EX, Fujitsu's e-commerce solution that offers integrated management, promotions and marketing on e-commerce sites, to Salesforce.com's Sales Cloud sales-support and customer-management application.

This enables businesses to use an omni-channel approach to integrate their physical and online sales channels, target promotions to the channel that is preferred for each individual customer, and promote sales based on information that is customized to each customer.

2. FUJITSU Business Application SNAPEC-EX (enhanced)

SNAPEC-EX is Fujitsu's integrated e-commerce solution already in use by more than 100 companies. It offers a complete range of back-office functions, from Web taking orders and settlement, to shipping and inventory tasks. Fujitsu has updated it with the following new features.

1) One-step payment settlement via smartphone
This feature makes it possible for a customer in a physical storefront to simply wave their smartphone over a POS reader to settle a transaction that will automatically include coupons, loyalty points, and credit card payment processing. This improves customer convenience in the store by doing away with the problem of handling multiple cards. The benefit to the business is that it can capture integrated information on a customer's transaction history, point assignments, and coupon usage, which can be used in innovative marketing activities.

This service is being jointly worked on by Fujitsu Systems West Limited and SoftBank Payment Service Corp.

2) Links to Shufumo, a search service for coupons and recipes with 1.8 million members
By linking to Shufumo, a service provided through SNAPEC-EX together with NIFTY Corporation, electronic coupons can be used to attract customers to a business' e-commerce site. This makes it possible for customers to instantly purchase the product that they want right from the electronic coupon, and businesses can build sales channels to Shufumo's 1.8 million members.

3. FUJITSU Intelligent Data Service Customer Behavior Analysis Service Do-Cube (new)

Fujitsu offers Do-Cube, a Customer Behavior Analysis Service that can quickly analyze customer behaviors and background information from blogs on such variables as gender, age, hobbies and interests. This service, utilizing the technology of Fujitsu Laboratories Ltd. and the know-how of Fujitsu Research Institute, uses machine-learning and sampling technology to make highly accurate presumptions of attributes and uses a dictionary and simulations to realize a search function that recognizes different words that mean the same thing.

Using information from blogs to analyze people's behavior is less time-consuming and costly than traditional methods of questionnaires, group interviews, and observation, so businesses can inexpensively research customer actions and preferences.

Pricing and Availability

Pricing and Availability

Product Name	Standard Pricing (excl tax)	Shipment
Omni-channel Template	By quotation	April 2014 (scheduled)
FUJITSU Business Application SNAPEC-EX	From JPY 4 million per site	Available now (new features scheduled to be available from CY 2014)
FUJITSU Intelligent Data Service Customer Behavior Analysis Service Do-Cube	From JPY 100,000/month	March 2014 (scheduled)