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Fujitsu partners with iProximity to deliver proximity-based marketing solution that drives engagement in-store

Solution delivers personalised content to smartphones and digital signage simultaneously

News facts: 
  • Fujitsu partnership with iProximity combines digital media and proximity management for end-to-end marketing solution
  • Solution delivers new shift in Digital Signage allowing delivery of personalised content to consumers
  • New solution enables faster speed to market and greater customer engagement
Sydney, September 22, 2015

Fujitsu today announces a partnership with iProximity that gives marketers in Australia and New Zealand a new way to drive engagement and interaction with customers in retail environments by delivering personalised content and targeted offers to customers’ smartphones and on near-located digital signage simultaneously. This solution allows a business to provide a level of customer engagement that has not been seen before in the region, with better analytics and a faster speed to market for new campaigns and promotions.

The partnership leverages the Fujitsu TELenticeTM digital media solution and the iProximity iPxTM proximity management and campaign platform to provide a compelling, integrated end-to-end marketing solution. The combination of mobile personalisation and complementary tailored digital media content in-store drives greater engagement with customers at the point where buying decisions are acted on.

Retailers, advertisers and marketers can deliver personalised content including welcome messages, special offers, discounts, product suggestions and reviews to their customers’ mobile devices and simultaneously trigger brand and product information to be displayed on digital signage near the customer.
By delivering tailored information and offers to specific customers and in specific locations on their smartphones and surrounding digital signage, the new contextual proximity-based solution provides marketers with an increased ability to build brand awareness and loyalty, while increasing cross-sell opportunities and encouraging repeat business through targeted meaningful customer interactions.
As well as delivering a personalised and engaging experience for customers, the solution also integrates with CRM and ERP systems as well as loyalty platforms to create a linked omni-channel capability.

David Burden, Founder of iProximity, said: “We are delighted to be working with the Fujitsu Digital Media team on this exciting next development of digital signage. One of the important factors for us is the actual customer experience and that is often driven by the speed that we can change the content on the signage. Fujitsu’s TELentice system is the fastest and most reliable system we have worked with, which means those consumer surprise and delight moments can be really captured, resulting in high levels of brand engagement.”
The combination of mobile personalisation and digital media facilitates a closer interaction between the online and in-store experience. For example, a customer who buys a product online and arranges an in-store pickup can be greeted by name when they arrive and guided through to a pickup point. The solution also allows customers to scan products with NFC tags or QR codes to display product information on large format displays. Customers can also control the content they see on the large screens via their smart phone.

Stewart Cathie, Digital Media Director at Fujitsu Australia & New Zealand, said: “This partnership enables us to provide a personalised marketing solution that gives customers a new dimension in terms of customer experience. Through integrated content on mobile devices and digital signage we can guide the customer through the complete buying process in a retail environment. We can use the platform to trigger specific content messages as the customer moves through the store and also suggest related products to match a customer’s previous purchase.”
Notes to editors

1.    iProximity Pty Ltd provides technology that connects digital information with physical spaces. iProximity meshes Beacons, NFC, RFID, IoT sensors smartphones, digital signage and cloud-based iPX™ platform to systems and data to deliver experiences that engage, surprise and delight customers. For more information see

2.    TELentice is the Fujitsu digital media content platform. For more information see

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company, offering a full range of technology products, solutions, and services. Approximately 159,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.8 trillion yen (US$40 billion) for the fiscal year ended March 31, 2015. For more information, please see

About Fujitsu Australia and New Zealand

Fujitsu Australia and New Zealand is a leading service provider of business, information technology and communications solutions. We partner with our customers to consult, design, build, operate and support business solutions. From strategic consulting to application and infrastructure solutions and services, Fujitsu Australia and New Zealand have earned a reputation as the single supplier of choice for leading corporate and government organisations. Fujitsu Australia Limited and Fujitsu New Zealand Limited are wholly owned subsidiaries of Fujitsu Limited (TSE: 6702). See 

Collin Duff-Tytler

Phone: Phone: +61 2 9113 9346
Mobile: Mobile: +61 409 953 349
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Company:Fujitsu Australia and New Zealand
Marketing Programs and Communications Manager

All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

Date: 22 September, 2015
City: Sydney
Company: Fujitsu Sydney