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Fujitsu appoints Distribution Central to Market ETERNUS Storage Range in Australia and New Zealand

Fujitsu Australia Limited

Sydney, October 08, 2014

Fujitsu has appointed Distribution Central® Pty Limited, a leader in technology distribution and channel services, as a value-added distributor of Fujitsu’s ETERNUS storage platform in Australia and New Zealand.

This agreement is an expansion of the existing partnership between Fujitsu and Distribution Central (DC), which includes Fujitsu’s PRIMERGY server range. The PRIMERGY servers support DC PODs (Products-on-Demand), however with the addition of the ETERNUS storage solutions, DC can now deliver a larger set of pre-defined and reference architecture solutions and can make more DC PODs available.

The ETERNUS solutions will be distributed through Fusion Systems, a business unit of Distribution Central, which specialises in contemporary data centre solutions and provides a full suite of reseller support services. ETERNUS will also enhance DC PODfactory and DC CloudSelect channel services.

Nick Verykios, Managing Director, Distribution Central, said: “The opportunity and market demand for converged data solutions has been growing and our partnership with Fujitsu enhances our ability to deliver solutions that address this opportunity. DC has been enabling its partners through our pre-defined and reference architecture multi-vendor solutions delivered through DC PODfactory and DC CloudSelect, but it made sense for us to include ETERNUS so that our partners can deploy the entire solution through DC. In particular, ETERNUS addresses the reseller demand for the physical aspects of our DC PODfactory go-to-market strategy.”

Andrew Griffioen, New Public Manager, PowerNET said: “PowerNET has benefited from DC’s expertise in storage configuration and quoting and we have found the Fusion Systems team to be efficient and quick to respond to our requests. We’ve also taken advantage of DC’s simplified quoting process for vShape through their DC PODfactory service to provide our customers with fast and accurate vShape quotes.”

Daniel Campbell, Channel Manager, Fujitsu Australia and New Zealand comments: “Following the appointment of DC as a distributor of our PRIMERGY Server range last year, we are delighted to announce the extension of our partnership to incorporate our ETERNUS storage portfolio. This move will allow us to leverage DC’s substantial expertise in the enterprise storage market to both enhance the support provided to our growing partner base and open new market opportunities, enabling us to fully capitalise on the significant range of feature enhancements available in the ETERNUS S3 generation.”

Distribution Central, the Distribution Central logo and its business units are trademarks of Distribution Central® Pty Limited. All other trademarks mentioned are the property of their respective holders.

About Distribution Central Pty Limited®

Distribution Central provides specialised, technical-service oriented distribution and channel support for contemporary IT products, including our custom-built Software-as-a-Service solutions that create real efficiencies and business benefits for our customers.

Headquartered in Sydney, Australia, with branch offices in Melbourne, Brisbane, Canberra, Perth, Auckland, Wellington and Singapore, Distribution Central’s business units include Firewall Systems, ViViD Systems, Fusion Systems and Red Education – a certified training centre for the vendors these business units represent. To learn more, visit

About Fujitsu Australia and New Zealand

Fujitsu Australia and New Zealand is a leading service provider of business, information technology and communications solutions. We partner with our customers to consult, design, build, operate and support business solutions. From strategic consulting to application and infrastructure solutions and services, Fujitsu Australia and New Zealand has earned a reputation as the single supplier of choice for leading corporate and government organisations. Fujitsu Australia Limited and Fujitsu New Zealand Limited are wholly owned subsidiaries of Fujitsu Limited (TSE: 6702).
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About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 162,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.8 trillion yen (US$46 billion) for the fiscal year ended March 31, 2014.
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Collin Duff-Tytler

Phone: Phone: +61 2 9113 9346
Mobile: Mobile: +61 409 953 349
E-mail: E-mail:
Company:Fujitsu Australia and New Zealand
Marketing Programs and Communications Manager

Date: 08 October, 2014
City: Sydney
Company: Fujitsu Australia Limited