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Fujitsu TELentice Digital Media Solution Offers Facial Detection, Personalised Messages and Powerful Analytics

Fujitsu Australia Limited

- Australian technology innovation is fully scalable for complex digital advertising campaigns in the global retail, healthcare and transit/transport markets.
- Near Field Communications and Bluetooth connectivity for targeted messaging and personalised content; optional facial, age and gender detection to improve effectiveness
- Integrated control over digital advertising campaigns from network-wide booking and scheduling, distribution and display to billing, analysis and auditing
Sydney, July 18, 2014

Fujitsu announces the launch of the latest version of TELenticeTM, its Australian- designed, award-winning digital advertising solution. Version 6.3, which will be released in August in Australia, will incorporate facial detection technology to enable organisations to create a deeper and more interactive level of communication with their customers. The new functionality, which incorporates Near Field Communications (NFC) capability and Bluetooth connectivity, will allow targeted messages and personalised content to be directed to consumers as they approach or pass media screens. An optional demographic recognition capability will allow marketers to personalise content of advertising based on estimated age and gender to improve the effectiveness of advertising campaigns.

TELentice is designed for the global retail sector, centre management organisations, the transit market (airports, train stations) and healthcare. Fujitsu’s strategy includes attracting high end advertising and media operations as it looks to partner in the development of a wider range of content creation services.

The solution is ideally suited to implementations of multiple-screen complex display networks in dispersed locations due to its ability to be scaled with little addition to the management effort. Marketers will benefit from the new Operations Dashboards, which offer the ability to gain insight into customer profiles and to calculate returns on communications investment.

Developed at the Fujitsu software development centre in Australia, TELentice delivers integrated control over digital advertising campaigns from network-wide booking and scheduling, distribution and display, through to billing, analysis and auditing. TELentice allows a range of organisations to raise their brand profile, and engage audiences with advertising and information content, faster and cheaper than through conventional channels.

TELentice will be showcased at the Fujitsu World Tour 2014 technology and services roadshow on Friday 18 July at the Sheraton on the Park in Sydney.

Version 6.3 introduces:
• An optional interface to the face detection functionality that enables gender and age estimation. This data can trigger content based on the demographics of the person facing the screen. Face detection provides a new way to interact with customers in a range of situations including retail, banks, transit and healthcare.
• An integrated social media dashboard to monitor campaign performance and customer sentiment toward brands and products.
• Streamlined management of widely distributed display networks via an operations dashboard that cuts down administration time by enabling operators to see schedules at a glance and detect gaps, or to save time by simply extending existing bookings.
• Wifi Hotspot integration with mobile devices to create another channel for two-way content interaction.
• Bluetooth and Near Field Communication (NFC) enable targeted content to establish a deeper and more interactive conversation with clients via their smart devices.

The latest version is currently being trialled by a number of TELentice customers in Australia including financial institutions, telecommunication providers and the government.

Stewart Cathie, Director of Digital Media at Fujitsu, said: “Being able to showcase TELentice at the upcoming Fujitsu World Tour in Sydney is an excellent example of how Fujitsu is expanding beyond the delivery of IT products and services and on how heavily we are focussing on the importance of our customers’ customers. This is a great example of human centric innovation that is fully aligned with the Fujitsu Technology & Service Vision.”

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About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 162,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.8 trillion yen (US$46 billion) for the fiscal year ended March 31, 2014.
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About Fujitsu Australia and New Zealand

Fujitsu Australia and New Zealand is a leading service provider of business, information technology and communications solutions. We partner with our customers to consult, design, build, operate and support business solutions. From strategic consulting to application and infrastructure solutions and services, Fujitsu Australia and New Zealand has earned a reputation as the single supplier of choice for leading corporate and government organisations. Fujitsu Australia Limited and Fujitsu New Zealand Limited are wholly owned subsidiaries of Fujitsu Limited (TSE: 6702).
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Collin Duff-Tytler

Phone: Phone: +61 2 9113 9346
Mobile: Mobile: +61 409 953 349
E-mail: E-mail:
Company:Fujitsu Australia and New Zealand
Marketing Programs and Communications Manager

Date: 18 July, 2014
City: Sydney
Company: Fujitsu Australia Limited