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Distribution Central to Market Fujitsu PRIMERGY Server Range in ANZ

Agreement expands enterprise class server infrastructure into mid and upper channel markets

Fujitsu Australia Limited

Sydney, April 22, 2013

Fujitsu announces it has appointed Distribution Central Pty Limited®, a leader in technology distribution and channel services, as a value-added distributor of Fujitsu’s PRIMERGY server range in Australia and New Zealand.

This new partnership will expand the reach of PRIMERGY servers into mid to upper channel markets as Distribution Central (DC) leverages Fujitsu’s enterprise-class technology as part of its data centre offering. The company will also market the servers to its highly skilled and accredited reseller partner base as a stand-alone solution for traditional applications of this leading server technology.

The PRIMERGY servers will be distributed through SAN Systems, a DC business unit specialising in storage and data centre solutions, and providing a full suite of reseller support services.

Nick Verykios, Managing Director, Distribution Central, said: “The introduction of Fujitsu’s server range into the SAN Systems’ portfolio will fast track DC's Product on Demand (POD) portfolio delivered through our DC PodFactory service. We’ll be able to deliver scalable solutions to enable end-customers to grow along with their business.”

DC’s PODs include existing reference infrastructures and integrate various vendor offerings to create solutions that solve contemporary business problems. These PODs can also be configured, validated, supported and asset managed through DC’s SaaS channel management platform and support services. Initial POD offerings will include architectures involving Fujitsu, NetApp, CommVault, Splunk and Brocade.

Alistair Latham, Group Executive Director, Infrastructure Solutions and Support at Fujitsu Australia and New Zealand, said: “Fujitsu welcomes Distribution Central as a value-added distribution partner. Its specialist expertise and solution orientation ensures quality delivery of our technologies to high-end customers through the Fujitsu channel. Crucially, this distribution agreement will also see individual resellers take our PRIMERGY servers as business technology components into broader, mid-range sections of the market; as well as enable Distribution Central to provide new integrated solutions for Fujitsu partners.”

About Distribution Central Pty Limited®

Distribution Central provides specialised, technical-service oriented distribution and channel support for contemporary IT products, including our custom-built Software-as-a-Service solutions that create real efficiencies and business benefits for our customers.

Headquartered in Sydney, Australia, with branch offices in Melbourne, Brisbane, Canberra, Perth, Auckland, Wellington and Singapore, Distribution Central’s business units include Firewall Systems, ViViD Systems, Fusion Systems and Red Education – a certified training centre for the vendors these business units represent. To learn more, visit

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.4 trillion yen (US$47 billion) for the fiscal year ended March 31, 2013.
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About Fujitsu Australia and New Zealand

Fujitsu Australia and New Zealand is a leading service provider of business, information technology and communications solutions. As the third largest ICT Company in the Australian and New Zealand marketplace, we partner with our customers to consult, design, build, operate and support business solutions. From strategic consulting to application and infrastructure solutions and services, Fujitsu Australia and New Zealand have earned a reputation as the single supplier of choice for leading Corporate News and government organisations. Fujitsu Australia Limited and Fujitsu New Zealand Limited are wholly owned subsidiaries of Fujitsu Limited (TSE: 6702).
For more information, please see: :

Collin Duff-Tytler

Phone: Phone: +61 2 9113 9346
Mobile: Mobile: +61 409 953 349
E-mail: E-mail:
Company:Fujitsu Australia and New Zealand
Marketing Programs and Communications Manager

Distribution Central, the Distribution Central logo and its business units are trademarks of Distribution Central® Pty Limited. All other trademarks mentioned are the property of their respective holders.

Date: 22 April, 2013
City: Sydney
Company: Fujitsu Australia Limited