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Frucor Beverages becomes Fujitsu’s leading SAP Cloud Customer

An energising move to a highly flexible and environmentally responsible customer service platform

Fujitsu Australia Limited

Sydney/Auckland, January 18, 2011

Fujitsu, a leading provider of ICT business solutions, today announces it has secured Frucor Beverages Ltd as a leading SAP Cloud Services customer in the region. Under the multi-million dollar contract, Fujitsu will host Frucor’s business-critical SAP and business intelligence systems from its Cloud data centres in Sydney. The flexibility offered by a cloud solution and the ability to strengthen Frucor’s customer service leadership via its longstanding SAP investment were the drivers behind Frucor’s move to the new environment. It will also support Frucor’s trans-Tasman growth and international expansion plans, particularly into new markets within Europe.

Frucor is one of Australasia’s largest beverage manufacturers and distributors. Its flagship product is the V energy drink and its brand portfolio includes fruit juices, waters and soft drinks. Headquartered in Auckland, Frucor has more than 900 employees in New Zealand and Australia.

Frucor will be taking its 10 year SAP investment to the next level with the move to Fujitsu’s SAP Cloud Services.

Paul Miller, Group IS Manager (AU & NZ) at Frucor Beverages, said: “We will be able to quickly step up our customer service capabilities to maintain our leadership position in the supply chain. Frucor invests heavily in advanced technologies to ensure we keep working better with our major customers and maintain their confidence in dealing with us.”

Frucor’s SAP servers are currently outsourced under a single host model, while inhouse servers run its business intelligence applications. In the first phase of Frucor's strategy Fujitsu will provide the Service Delivery Management, SAP Support and the transition and management of Frucor's core applications. The switchover is scheduled for April 2011.

“The project’s focus is to provide the flexibility to accommodate the rate of change we have in the business but there will also be immediate returns on this initial exercise through the Fujitsu Cloud Services ‘pay by use’ model,” Miller said.

“Ours is a seasonal business with a summer peak for our products. Frucor will now have an IT model which is able to respond to our business activities and market conditions as and when required. Plus we’ve had solid growth in recent years. Accurate IT capacity planning under a traditional, three-years-in-advance purchasing model is impossible,” Miller explained.

Miller said that Fujitsu’s “global but local” strength was another key factor in awarding the contract: “Fujitsu has the most mature cloud solution in the region. And it has great people on the ground across its data centres and SAP Support.”

Miller commented that the Green IT features of Fujitsu’s data centres were a “huge positive in the decision-making process. We like what Fujitsu is doing with smart cooling and power at its Data Centres. Its operations are far more efficient per device than we could possibly provide inhouse or gain from our existing hosted service.”

Frucor Beverages is part of Japanese food and beverage giant Suntory, and this deal is the first step in Suntory’s strategy to move its global infrastructure into the cloud. Miller acknowledged that the strong existing global relationship between Fujitsu and Suntory was an influence on the selection of the Fujitsu cloud solution but “it had to make specific commercial sense for us because Frucor is responsible for the investment.”

Cameron McNaught, Executive General Manager Solutions for Fujitsu Australia and New Zealand, said: “The new contract with Frucor is significant proof that cloud services, delivered locally to meet the needs of our local market, have become a real alternative to traditional IT consumption models. With Fujitsu taking responsibility for Frucor’s infrastructure needs, its internal IT resources can focus on core, customer service delivery.”

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.4 trillion yen (US$47 billion) for the fiscal year ended March 31, 2013.
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About Fujitsu Australia and New Zealand

Fujitsu Australia and New Zealand is a leading service provider of business, information technology and communications solutions. As the third largest ICT Company in the Australian and New Zealand marketplace, we partner with our customers to consult, design, build, operate and support business solutions. From strategic consulting to application and infrastructure solutions and services, Fujitsu Australia and New Zealand have earned a reputation as the single supplier of choice for leading Corporate News and government organisations. Fujitsu Australia Limited and Fujitsu New Zealand Limited are wholly owned subsidiaries of Fujitsu Limited (TSE: 6702).
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About Frucor Beverages Ltd

Established in 1967, Frucor has become the market leader in energy drinks throughout Australasia, the market leader in the New Zealand juice category, and the second largest non-alcoholic drinks company in New Zealand.The Group’s head office and main manufacturing plant is based in Auckland, New Zealand. Australia’s head office is in Sydney with sales offices in other capitals. Frucor employs more than 900 people in New Zealand and Australia and its brand portfolio includes fruit juices, fruit drinks, energy drinks, waters and soft drinks. It is well known for its V energy drink and the Australian fruit juice company Spring Valley which it acquired in 2001. Since 1999 Frucor has been the exclusive bottler for Pepsi products in New Zealand. Frucor was acquired by Suntory of Japan in October 2008.
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About Fujitsu Cloud Services

The Fujitsu approach provides a new choice for the consumption of IT Services through the delivery of a single point of contact for the provision and management of any type of Cloud Service, be it public, trusted or private. Customers can expect continuous business uptime with Service Level Agreement options of up to 99.999%, round-the-clock monitoring, preventative maintenance and disaster recovery services. Fujitsu Infrastructure-as-a-Service ensures customers retain control of servers, storage systems and applications, without bearing the risk or accountability for performance and availability. Customers can manage their own usage, add and remove services and change capacity all through an interactive portal. The portal allows customers to manage usage, view performance, add and remove services, change capacity, request support and generate historic reports on demand.

Tracy Weller-McCormack

Phone: Phone: +61 2 9113 9225
Mobile: Mobile: +61 414 827 044
E-mail: E-mail:
Company:Fujitsu Australia and New Zealand
General Manager, Marketing & Communications

Date: 18 January, 2011
City: Sydney/Auckland
Company: Fujitsu Australia Limited