Skip to main content



Fujitsu Appoints Craig Baty as EGM Marketing and CTO

Fujitsu Australia Limited

Sydney, May 25, 2010

Fujitsu Australia and New Zealand, a leading provider of business, information technology and communication solutions has today announced the appointment of Craig Baty, Executive General Manager of Marketing and Chief Technology Officer for Australia and New Zealand.

Reporting directly to CEO Rod Vawdrey, as part of Fujitsu Australia and New Zealand’s senior management team, Craig will be focused on understanding our customer’s challenges and key industry trends to ensure that Fujitsu solutions and offerings are well aligned to the market and customers requirements. He will provide thought leadership at industry events presenting Fujitsu’s view on the future of our industry and new ways to use information technology and services to drive competitive advantage.

“Fujitsu is at the leading edge of innovative ICT services and I’m excited to be in a driving role to support local businesses with opportunities to empower their ICT strategies,” states Craig Baty, Executive General Manager of Marketing and Chief Technology Officer, Fujitsu Australia and New Zealand. “As an industry commentator I have closely observed Fujitsu’s transition from a pure hardware vendor to a provider of large scale end to end IT services, not just locally, but globally as well. I look forward to working with the strong team at Fujitsu to propel the business ever higher in the Australian and New Zealand market.”

Craig will also be responsible for executive management of Fujitsu’s marketing and market research functions, alliance partner management and analyst relations. He will also participate on Fujitsu’s global CTO community.

"Craig’s extensive experience and knowledge of ICT will help our customers understand how to better implement and execute Information Technology solutions to embrace competitive advantages and further enhance their ICT investments,” states Rod Vawdrey, Chief Executive Officer, Fujitsu Australia and New Zealand. “Fujitsu is excited to welcome Craig to our team."

Craig brings to Fujitsu more than 30 years of IT industry experience. He most recently held the position of Global Vice President for Frost & Sullivan’s IT Practice & Head of ICT Research for Asia Pacific and Japan. In addition to driving the practice, Craig focused on business and marketing strategies for ICT providers, with a specific focus on market trends in Asia Pacific.

Previously, Craig was VP and Distinguished Analyst for Gartner’s Global IT Marketing and Channel Strategies research team and also held the positions in Gartner as Group VP Research Asia Pacific and Representative Director Gartner Japan. Prior to Gartner, Craig worked at BT/Syntegra, as the General Manager of Marketing, Planning & Alliances. Before that, he worked with Fujitsu in Australia & Japan in a variety of international marketing, sales support and technical roles.

Craig holds an MBA in International Business and Marketing (SGSM), is a Fellow of the Australian Institute of Management and is currently pursuing an IT focused Doctor of Business Administration. He is also an active member of the AIIA NSW Committee, regular chair and speaker at the AIIA Marketing Forum and Chair of the NSW Exporters Club.

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.4 trillion yen (US$47 billion) for the fiscal year ended March 31, 2013.
For more information, please see: :

About Fujitsu Australia and New Zealand

Fujitsu Australia and New Zealand is a leading service provider of business, information technology and communications solutions. As the third largest ICT Company in the Australian and New Zealand marketplace, we partner with our customers to consult, design, build, operate and support business solutions. From strategic consulting to application and infrastructure solutions and services, Fujitsu Australia and New Zealand have earned a reputation as the single supplier of choice for leading Corporate News and government organisations. Fujitsu Australia Limited and Fujitsu New Zealand Limited are wholly owned subsidiaries of Fujitsu Limited (TSE: 6702).
For more information, please see: :

Angela Coombes

Phone: Phone: +61 2 9113 9247
Mobile: Mobile: +61 429 223 110
E-mail: E-mail:
Company:Fujitsu Australia and New Zealand
Media & PR Specialist

Date: 25 May, 2010
City: Sydney
Company: Fujitsu Australia Limited