Fujitsu Launches Global Cloud Strategy with Deployment of First Global Platform

Sydney, April 22, 2010

Fujitsu today launched its global cloud strategy – a strategy developed through the company’s real experience in working with customers on cloud services and the testing and delivery of solutions across the world.

The strategy is embedded in Fujitsu’s view of cloud as having four modes of consumption. Customers will be offered non disruptive ways of joining any, some or all of the four modes of infrastructure, application, activity and content. Fujitsu already offers cloud platforms regionally for the infrastructure mode, and this offering is being reinforced from today with the global deployment of a standardised cloud platform. Provision of services from this platform will be offered on a trial basis starting May 2010 (to be made commercially available in October 2010) in Japan, followed by Australia, Singapore, USA, the UK and Germany.

The global platform will complement the local cloud platforms, by meeting the needs of customers who require a global standardised ICT infrastructure. Whether they adopt services from the local or global platform, customers will be able to reduce their ICT costs while being more flexible and responsive in their ICT provision and without sacrificing security and availability. They will also be able to benefit from Fujitsu’s expertise in telecommunications and networks.

Fujitsu views its cloud services as an evolution, not a revolution. The infrastructure mode and application mode are an extension of the conventional services being offered by Fujitsu. The activity mode and content mode, however, represent a significant shift in the way the ICT industry creates value through the emergence of new business models to create new services for buyers.

With decades-long service business experience, Fujitsu can provide the utmost support in enabling large- and medium-sized customers to transition and migrate their largest and most complex ICT environments to join any mode of the cloud consumption model, with minimal disruption and maximum security. In addition, by forming new alliances with other vendors involved in cloud, Fujitsu will ensure that customers are not locked into proprietary systems.

“Fujitsu has been developing its cloud computing technologies by looking at changes in society and how technology can help people cope with those changes – what we call a human-centric standpoint,” said Kazuo Ishida, Corporate Senior Executive Vice President, Fujitsu’s ICT Services Business. “In Japan, we have been successful in conducting trials involving ICT infrastructures in areas such as agriculture and healthcare. Through these offerings, we aim to become a leader in providing these types of services around the world.”

“We will deliver a standardised cloud service through the deployment of our global cloud platform,” commented Richard Christou, Corporate Senior Executive Vice President. “To address the other phases of our consumption model, we will be making further announcements, including in conjunction with our key partners, in the coming months. Fujitsu is now in a position to work with customers to deliver the benefits of cloud.”

Globally, Fujitsu has committed to a significant investment program for the deployment of cloud solutions. The Fujitsu cloud offering Infrastructure as a Service is already deployed in Asia Pacific, Europe and Japan.

In Australia, Fujitsu cloud services will uniquely combine global development initiatives with local assets and expertise, offering customers infrastructure, data and application solutions through certified local data centres.

Organisations will be empowered with access to a wider range of services in various locations through Fujitsu’s global capabilities. In addition the platform presents the opportunity for international organisations, notably software vendors, the domestic capability for cloud services within Australia.

The global cloud platform will provide the ability for Australian customers to access international cloud services developed specifically for industry sectors such as transportation, agriculture and natural resources.

“The global cloud platform will enable new innovations in cloud technology for our local customers and will provide greater choice in how organisations consume ICT services,” says Rod Vawdrey, Chief Executive Officer, Fujitsu Australia and New Zealand. “We will utilise our global cloud platform and leverage existing local capability to provide robust cloud services to our customers.”

Importantly, the complementary nature of Fujitsu’s global platform is an evolution for the local market. Australian organisations through this global capability will now have the opportunity to respond in real-time to the demands and requirements of business leaders. The on-demand nature and ability to provision and resize cloud services in real-time without the involvement of a provider or requirement to procure and deploy new services is a significant benefit for local businesses.

The Fujitsu approach delivers a single point of contact for the provision and management of a public, trusted or private cloud service. Fujitsu Australia is leading the way in this marketplace with local facilities and expertise. With the backing of the Fujitsu global platform it will generate enormous confidence and growth for cloud services in the region.

The Fujitsu global cloud platform will be deployed in Australia by the end of 2010 and available for customers in early 2011.