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Fujitsu and Reflexis Systems partner to deliver Retail Task Management solutions

Fujitsu Australia Limited

Melbourne, September 19, 2006

Fujitsu Australia Limited and Reflexis Systems Inc., the leader in retail task management software, have formed a strategic partnership to deliver advanced retail management solutions. Under the terms of the agreement, Fujitsu will be the exclusive distributor for Reflexis Systems in Australia and New Zealand, while integrating the Reflexis enterprise applications with its own software, services and hardware offerings.

Reflexis Systems is the pioneer and leader in task management systems that help retailers increase sales, decrease costs, and improve task management at every store. The partnership with Fujitsu has also involved extensive training of local Fujitsu personnel in the Reflexis technology to enable them to design, implement, integrate and support the workforce management solutions.

"With increasing competition and tighter margins, retailers need to find new ways to increase operational efficiencies. At the same time, high staff turnover and low unemployment levels are driving up labour costs. Workforce task management helps retailers to maximise the return on their labour expenditure while improving the customer experience with an improved deployment of existing resources,” said Conway Kosi, Retail Industry Director, Fujitsu Australia and New Zealand.

“Workforce optimisation is a relatively new approach to automating store task management, integrating demand forecasts and employee skills to create a "best fit" model that reduces costs while maintaining service levels and improving compliance. We believe the Australian and New Zealand markets are ready for such a solution and we are very excited to be partnering with the leading supplier in this area to bring the solution to the Australian and New Zealand markets,” said Mr Kosi.

Reflexis is the only solution that encompasses task management, labour planning, store execution, and compliance measurement in real-time. It is a scalable, integrated, web-based platform which helps retailers optimise staff productivity and ensure a consistent customer experience at every store. Reflexis’s customers include leading UK and US retailers such as B&Q, The Home Depot, Tesco, Circuit City, Staples and other fortune 500 retailers.

Prashanth Palakurthi, Chairman and CEO of Reflexis Systems, described the establishment of a strong partnership with Fujitsu Australia as “essential to enabling retailers in Australia and New Zealand to recover millions of dollars of lost sales by synchronising corporate strategy and store-level execution achieving the kind of results that our US customers have been realising for years. We have enjoyed a successful relationship with Fujitsu in the US, so we already know that partnering with them in this important region will also lead to success.”

“This partnership is further evidence of Fujitsu’s focus on extending its capability across the retail enterprise, to include new areas such as the supply chain, workforce management and business intelligence,” concluded Mr Kosi.

Fujitsu will be demonstrating Reflexis’ retail task management software at Stand B10 at the Retail Technology Expo at the Melbourne Exhibiton & Convention Centre from 19-21 September 2006.

About Fujitsu Australia Limited

Fujitsu is a full service provider of information technology and communications solutions. Throughout Australia and New Zealand we partner with our customers to consult, design, build, operate and support business solutions. From strategic consulting to application and infrastructure solutions and services, Fujitsu has earned a reputation as the single supplier of choice for leading corporate and government organisations. Fujitsu Australia Limited is a wholly owned subsidiary of Fujitsu Limited of Japan. For more information, please see:

About Fujitsu Limited

Fujitsu is a leading provider of customer-focused IT and communications solutions for the global marketplace. Pace-setting device technologies, highly reliable computing and communications products, and a worldwide corps of systems and services experts uniquely position Fujitsu to deliver comprehensive solutions that open up infinite possibilities for its customers' success. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.7 trillion yen (US$44.5 billion) for the fiscal year ended March 31, 2005. For more information, please

About Reflexis Systems, Inc.

Reflexis helps major retailers turn strategy into action with the integrated RetailAction™ suite of Retail Execution Management solutions. Staples, The Home Depot, Food Lion, Dick’s Sporting Goods, B&Q, Circuit City, and many other Retail 500 chains are relying on Reflexis to help them deliver on their retail brand promise every day. Reflexis customers have reported dramatic improvements in store-level compliance with corporate strategies, empowering them to increase average sales ticket and improve field and store management throughout their chains. Reflexis Systems, Inc. is privately held and headquartered in Norwood, Massachusetts, with international offices in the UK and India.
For more information, please see:

Elizabeth Greene

Phone: Phone: +61 2 9113 9252
Mobile: Mobile: +61 433 135 681
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Company:Fujitsu Australia and New Zealand Limited

Date: 19 September, 2006
City: Melbourne
Company: Fujitsu Australia Limited