To combat rising costs while striving to provide customers with the best possible dining experience, Watami International Limited was seeking an IT solution to improve its ticketing procedures and free up manpower to focus on smooth operations within its restaurants. Fujitsu worked with Watami to tailor-make Hong Kong’s first three-screen Queuing System Kiosk to enhance diners’ experience from the very first moment when they arrive at the restaurant. The Queuing System Kiosk solution is cloud- ready, and able to transmit data from the kiosks in various outlets to a centralized data center. The cloud-ready kiosks make it more convenient for Watami International Limited to process data and further improve Customer Relationship Management (CRM) programmes. CLICK HERE for more information about Watami International Limited case study.

In addition to solutions such as the Queuing System Kiosk at the front end, Fujitsu also excels in delivering solution at the back end to help retailers. Fujitsu’s Cloud Stage F is tailored for the food and beverage industry. Designed according to the operational needs and logistics of the F&B industry, Cloud Stage F simplifies inventory management. With a cloud server in data centre, data from various frontline restaurants such as sales, finance, human resources, even supplier and distributer orders can be connected, allowing headquarters to manage seamlessly. As a Software as a Service (SaaS), Cloud Stage F allows F&B operators to respond quickly to business needs and adjust their strategy efficiently and effectively.

In Hong Kong, six mobile operators operating eleven networks compete to serve around 7 million customers. This mobile conundrum has left telco operators scratching their heads over how they can reduce attrition and create a deeper connection with their customers. Perhaps the biggest ICT opportunity for telcos lies in the power of Big Data solutions. In today’s world of information-overload, high-volume, diverse data is analyzed through what we call the ‘Collect, Analyze, Decide, Act’ cycle.

Big Data allows organizations to combine various kinds of unstructured data such as tweets or call history data from call centers with more conventional data and analyze potentially huge volumes of data in real-time. Big Data can also arm your sales force with the ability to sell more effectively through targeted offers. For example, Big Data analysis could help your sales team to identify a list of a few thousand customers who have been researching deals online for mobile TV with previous purchase behavior. Armed with this information, the sales team can more effectively target potential buyers for a new TV package and special offer launched.

IDC predicts that the total amount of data will soon increase three-fold, up from 2.7 zettabytes in 2012 to 8 zettabytes by 2015. For telcos, Big Data is a fantastic example of how operators can use ICT to create better experiences and packages for customers, while simultaneously improving their service offerings, which in turn helps to foster loyalty and reduce that dreaded customer churn.