Using Fujitsu M10 to revolutionize the central overseas business system, Dai Nippon Printing expanded their global business

After migrating from the HP-UX system batch processing performance tripled and operating costs were reduced by almost 35%

Overview of Case Study
Type of business	Comprehensive printing
Hardware	UNIX Server Fujitsu M10-1, FUJITSU Storage ETERNUS DX60
Software	Database: Oracle Database 11g Highly-reliable platform software: PRIMECLUSTER Application server: Oracle WebLogic Server Form design software: SVFX-designer

When we investigated Fujitsu M10, the key points considered were not just its high performance, but its operational stability inherited from mainframe reliability, the fact that it embraces the future potential and long-term support of Oracle Solaris, and its compatibility with Oracle Database. Specifically when combined with Oracle Database 11g, Fujitsu M10-1 is able to deliver one-stop-shop support for our business and significantly reduce maintenance costs.

Challenges and Solutions
1	Improve performance of the central overseas business system to expand the overseas business		The high performance Fujitsu M10 processor, SPARC64 X, doubled response performance and tripled batch processing performance. CPU Core Activation also allows the business to expand flexibly.
2	Deliver a reduction in overall costs		Combining Fujitsu M10-1 and Oracle Database 11g, (optimal processing combination), drives down maintenance costs, while installing a backup server ensured operations were more efficient. Total system costs were reduced by almost 35%.
3	Need for fast system construction as support for existing server expires soon		Through close collaboration with Fujitsu, system construction was completed within the strict four month timeline. This was possible leveraging Fujitsu's extensive migration know-how of HP-UX to Oracle Solaris and by performing installation testing at Fujitsu's Trusted Cloud Square.

Installation Background

In order to expand the global business, DNP revolutionized their central overseas business system

When people hear "Dai Nippon Printing", they generally imagine printing products. However, DNP's business extends over a wide variety of fields and is hard to be explained with just one word. An example of this is the aseptic filling system1) that is used for a third of all PET plastic bottles made in Japan (according to a survey by DNP). Their products and technology are also used in smart phones and for biometric identification in IC cash cards. However since being founded in 1876, DNP's strength has remained in their original solutions designed to meld cutting-edge information technology and printing technology together. The business now has approximately 30,000 corporate customers both in Japan and abroad, and has three main business streams: Information Communication (e.g. publication printings and digital signage), Lifestyle and Industrial Supplies (e.g. packaging and lifestyle materials) and Electronics (e.g. display components and electronic devices).

Examples of products used in various fields

Key Installation Points

High praise for the high performance, high reliability, and one-stop support of Fujitsu M10

Installation Process and System Overview

Installation testing using Fujitsu's Trusted Cloud Square to reduce construction time

The decision to select Fujitsu M10 was made in February 2013 and the deadline for the implementation was June the same year. As a result system construction needed to be finalized within the strict four month schedule. Leveraging Fujitsu's Trusted Cloud Square facilities, installation testing for Fujitsu M10 was expedited and ensured the deadline could be easily met. Inadvertently the testing also verified first hand to DNP Fujitsu M10's extreme performance capability.

Mr. Shohei Yamashita of DNP Information Systems reflects back on the installation "The central overseas business system links various jobs and data from every department, so a ton of testing needed to be done. We had planned some time for testing, but with the great testing facilities and Fujitsu M10's high processing capability, we were able to finish a lot quicker than expected. Fujitsu M10 and Fujitsu made sure system construction could be completed in a short amount of time."

Result of Installation and Future Prospects

Doubled response performance, tripled batch processing speeds, and reduced operating costs by nearly 35%

Despite the fact that several large changes were made in a short period of time including; implementing a new server, migrating from the old HP-UX system, and updating software, there has been no major incident since production started, and the system continues to operate stably.

After installation, the database's response performance doubled. Users who use applications on the central overseas business system have praised the high-speed response, saying, "It's noticeably much faster."
Regarding batch processing, the database links with systems in other departments to process data, conventionally these large amounts of data required a lot of time to complete. However, batch processing performance has since tripled, thus greatly reducing overall processing time. This has also resulted in total operational costs being cut by nearly 35% with software maintenance costs kept down and operational efficiency increased by installing a backup server.

Regarding future prospects, Mr. Nagata says, "We're planning to add more functionality leveraging the CPU Core Activation which will allow us to flexibly expand the system as needed. With this function we can scale up when our business is ready while keeping initial costs down. Some of our future initiatives include strengthening links with partner companies and making job processing more efficient. We look forward to working with Fujitsu as they continue to support us with leading-edge solutions like Fujitsu M10 technology for big data processing."

(From the left) Takahiro Makino from Fujitsu, Mr. Kazuo Kurosawa, Mr. Tomoyasu Nagata, Mr. Shohei Yamashita

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Corporate Profile for Dai Nippon Printing Co., Ltd.

Head Office	1-1-1 Ichigaya Kagacho, Shinjuku-ku, Tokyo 162-8001
President	Yoshitoshi Kitajima
Established	October 9, 1876
Capital	¥114,464,000,000 (as of the end of March 31, 2013)
Number of employees	39,445 (Consolidated), 10,724 (Non-consolidate) (as of the end of March 31, 2013)
Business details	Information Communication Section (Books, electronic publishing, catalogs, various cards, etc.), Lifestyle and Industrial Supplies Section (Packaging, residential interior and exterior material, digital photo printing, solar battery parts, etc.), and Electronics Section (LCD color filters, photomasks for semiconductors, etc.)
Website	http://www.dnp.co.jp/eng/

Titles, figures, and names are current as of the publishing date.

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