Cost per action (CPA)
The advertising cost incurred per each consumer action, from ad viewing to purchasing.
 Retargeting ads
A method of placing ads that aims to get consumers who visited a company’s site to visit it again.
 Audience data
Data based on web access records from cookies, to target people from information such as attribute data and location information without identifying individuals.
Fujitsu is the leading Japanese information and communication technology (ICT) company, offering a full range of technology products, solutions, and services. Approximately 156,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.7 trillion yen (US$41 billion) for the fiscal year ended March 31, 2016. For more information, please see http://www.fujitsu.com.
All company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.
Date: 23 August, 2016
Company: Fujitsu Limited
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