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Fujitsu to Consolidate Mobile Phone Manufacturing Subsidiaries

Fujitsu Limited

Tokyo, January 30, 2014 Fujitsu Limited today announced plans to integrate Fujitsu Mobile-phones Products Limited with Fujitsu Peripherals Limited, the two Japan-based companies that currently handle manufacturing, quality assurance, and repair of smartphones and feature phones (collectively referred to as "mobile phone handsets"). Mobile phone handset production is to be consolidated under Fujitsu Peripherals Limited, with a target date of April 1, 2014.

By bringing together the many years of expertise in development and manufacturing from the two companies, Fujitsu aims to increase productivity and create a highly flexible production facility agile enough to withstand volume fluctuations.


As the world enters the "Internet of things" age in which everything is connected to the Internet, smartphones and other ubiquitous products will take many different forms and expand and penetrate into every market. Given this, Fujitsu aims to support a human centric intelligent society(1) in which ubiquitous products are positioned as the front-end interface to the customer in Fujitsu's vertically integrated business model. These products are regarded as a key component in providing a broad range of services to customers.

At the same time, as the smartphone market rapidly changes and as the border between smartphones and PCs blurs, Fujitsu believes that it is important to shift away from handset manufacturing that relies on conventional mass production. It is necessary to apply a quick and flexible approach that breaks the current mold of what a smartphone is and meets the needs of customers.

About the Consolidation Plans

Against this backdrop, Fujitsu has made the decision to consolidate Fujitsu Mobile-phones Products, which has focused on producing mobile phone handsets, with Fujitsu Peripherals, a manufacturer of ubiquitous products such as tablets, PC peripherals, and smartphones.

With this consolidation, Fujitsu will integrate the manufacturing technology and know-how of the two companies to create a production organization that leverages what is best about Japan's manufacturing by pursuing rigorous automation in the form of robotics and advanced ICT usage, from design through manufacturing. Together with implementation of a more efficient approach to product development, Fujitsu aims to double productivity from current levels.

Fujitsu is taking an open approach to its entire mobile phone business, in which development is increasingly shared and more efficient. By integrating these factories and strengthening its mobile phone business, Fujitsu will reallocate staff from throughout its mobile phone business to new areas, such as enterprise solutions and automotive-related businesses to promote its FUJITSU Mobile Initiative which aims to meet the diverse mobility needs of customers and society.

Through its vertically integrated business model, Fujitsu is providing customers its range of products and services, from mobile phones, network services and cloud services. This integration of companies will work to strengthen individual business platforms, and enable Fujitsu to further fortify its business as a whole and to meet the needs of customers by offering optimized products and services.

Mobile phone handset repair operations will continue to be run from the current Yashiro and Nasu locations, in the interests of ensuring quick service over the coverage area.

Impact on Financial Results (Consolidated and Non-consolidated)

After conducting a close analysis of the effects of this reorganization in its mobile phone operations, the company plans to record the financial impact of these measures in its fourth-quarter earnings.

Overview of the Companies to be Integrated

Fujitsu Peripherals Limited
1. Business description: Develops, manufactures, and repairs mobile phone handsets, displays, tablets, and enterprise printers, as well as recycling of ICT devices and design and manufacturing outsourcing (automation equipment)
2. Established: April 20, 1984
3. Representative: Toshimasa Okano
4. Capital: 100 million yen (wholly owned by Fujitsu)
5. Locations: Head office: 35 Saho, Kato City, Hyogo Prefecture
Akashi Office: 64 Okubocho Nishiwaki, Akashi City, Hyogo Prefecture (inside Fujitsu's Akashi Plant)
Keihin Operations Center: 4-1-1 Kamikodanaka, Nakahara-ku, Kawasaki City, Kanagawa Prefecture (inside Fujitsu's Kawasaki Plant)
6. Employees: 785 (as of December 31, 2013, not including non-regular employees, 254 employees in the mobile phone business)
Fujitsu Mobile-phones Products Limited
1. Business description: Manufactures and repairs mobile phone handsets
2. Established: January 4, 2008
3. Representative: Kenichi Matsuzuki
4. Capital: 100 million yen (wholly owned by Fujitsu)
5. Locations: Head office: 1388 Shimoishigami, Otawara City, Tochigi Prefecture
6. Employees: 268 (as of December 31, 2013, not including non-regular employees)

  • [1] Human centric intelligent society

    A sustainably growing society in which people enjoy safe and secure lives, and in which information is used to create new value.

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.4 trillion yen (US$47 billion) for the fiscal year ended March 31, 2013. For more information, please see

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Company:Fujitsu Limited

All company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

Date: 30 January, 2014
City: Tokyo
Company: Fujitsu Limited