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Fujitsu Introduces Disney Mobile on docomo F-07E

Smartphone featuring gorgeous sparkling Disney-themed illuminations

Fujitsu Limited

Tokyo, July 24, 2013

Fujitsu today announced that Disney Mobile on docomo F-07E, its new smartphone, will be available exclusively in Japan as of July 31, 2013 from NTT DOCOMO, Inc.

Bringing together high-spec technology and the world of Disney, which continues to garner adoration across the globe, the Disney Mobile on docomo F-07E is the fourth model to be introduced from the Disney Mobile on docomo series. The new smartphone features a gorgeous design with sparkling illuminations.

With an easy-to-carry form factor that can be comfortably held with a single hand, F-07E features a 4.7-inch display and a Disney-themed design adorning the handset's rear panel. In addition, shining lights illuminate the body of the phone when a phone call or e-mail is received. The accompanying Mickey Mouse and Minnie Mouse earphone jack accessories light up in tandem with the phone's interface and rear panel illuminations, and when plugged into the handset, users can enjoy a surprise on-screen animation.

As an added service from Disney Mobile on docomo, customers can gain complimentary access(1) to all of the video, TV drama and application content on the Disney Market online store. The phone also comes with a cradle holder that is perfect for viewing Disney Cinema and other videos, thereby providing users with an opportunity to fully enjoy the world of Disney.

Disney Mobile on docomo F-07E was designed with the aim of immersing fans in the magical world of Disney through the wonder of light. Building on this concept, the rear panel of the smartphone features 23 LED lights, which can sparkle in a variety of colors and patterns, including pixie dust and a castle. By creating their own custom arrangement of over ten thousand different colors, users can configure the castle to light up in a personalized manner when receiving a phone call, and the earphone jack accessories light up when inserted into the handset or cradle holder.

The phone also comes preinstalled with a host of exclusive content, such as a sparkling Tinker Bell character and live wallpaper, as well as the popular Tokyo Disney Resort® Wait Time Navigator app.

The F-07E features a full range of high-spec capabilities, including an easy-to-use 13.1 megapixel camera that can capture bright, vivid photographs; 64GB of memory, which provides ample room for users to store their favorite Disney content; and water-resistant technology(2), which enables users to enjoy the phone even while taking a bath. Disney Mobile on docomo F-07E is available in three colors: Pure White, Light Pink and Night Blue.

Disney Mobile on docomo F-07EHUMAN CENTRIC ENGINE

Larger View (60 KB)


Product Features

1. Brings the world of Disney to life

With the castle illumination on the rear of the phone, one of the F-07E's stylish design features, users can create their own color design from among over ten thousand different colors, in addition to choosing from among seven varieties of light schemes. A hidden Mickey Mouse character, which is only revealed when the phone lights up, provides users with a true experience of the world of Disney. When either of the accompanying Mickey or Minnie Mouse earphone jack accessories is plugged into the handset, a special movie that corresponds to the character will play. Moreover, after setting the preinstalled Disney Light Art live wallpaper as the phone's desktop screen, either Mickey or Minnie will come to life as part of the wallpaper, depending on which accessory is plugged in. The earphone jack accessory illuminates when plugged into both the cradle holder and phone, making mixing-and-matching accessories an even more fun experience.

The phone's packaging and accompanying welcome card both feature the same kind of illumination design. The welcome card also comes with an augmented reality marker, and by pointing the smartphone's camera at the card, users can enjoy a special surprise performance. The F-07E is packed with other Disney-inspired design elements down to the details, including the phone's lock screen and incoming call screen.

2. Complimentary Disney content

Users can gain complimentary access to a wide range of content, including special video content from Disney Cinema, including Pirates of the Caribbean: Dead Man's Chest(3), as well as a selection of programs from the BS 258 Dlife TV channel, which delivers popular overseas dramas and cartoons, such as Desperate Housewives(4). In addition to the 25 varieties of preinstalled wallpapers, users can download and enjoy their favorite content—such as live wallpapers, Deco-mail materials and Deco-mail pictograms—from Disney Market.

3. Full range of high-spec capabilities

With the F-07E's high-capacity battery, customers can use the phone for two days straight(5) without having to worry about battery life. The smartphone also supports high-speed recharging(6), which is convenient for quickly charging up the phone after forgetting to plug it into the charger the prior evening. Other features include a switch-enabled fingerprint sensor, support for One-Seg broadcasts, infrared signal, and Osaifu-Keitai®.

4. Human Centric features

The smartphone is equipped with features such as Reduced Blue Light Mode, which reduces the intense brightness of blue light emitted from the screen, and Super Clear mode, which automatically adjusts the brightness and contrast of the screen for optimal visibility, even if the screen is under direct sunlight and difficult to read. It also loaded with other convenient support features, such as On When Held, a feature that enables the smartphone to detect that it is being held, based on orientation and motion, thereby preventing the screen from going into sleep mode, and Flip to Switch Ring to Silent Mode, which immediately turns off sound and vibration(7) alarms when the user simply flips the device over.

  • [1] Complimentary access

    Free membership registration at Disney Market is required. Users will incur additional packet communications charges.

  • [2] Use even while taking a bath

    When using the mobile phone, please ensure that all covers (including the rear cover and the covers for SIM and SD card slots) are completely closed. To maintain water-resistance, it is essential to replace these parts at least once every two years (sold separately).The IPX5 designation indicates that the mobile phone can normally function after being sprayed with water from a nozzle with a diameter of 6.3 mm at a rate of 12.5 liters per minute from a distance of approximately 3m for a period of at least 3 minutes. The IPX8 designation indicates that the mobile phone normally functions after being immersed in room-temperature tap water to a depth of 1.5 m for 30 minutes.This model has been tested for operability under Fujitsu's examination standards for high-temperature conditions, such as usability in the bathroom. Please take caution of the following: do not pour water with soap, shampoo or other bath agents on the smartphone. Do not attempt to drop the smartphone in, or spray it with, warm/hot water. If it is accidentally dropped in warm/hot water, please retrieve it immediately. Do not use the smartphone for long periods of time in places with high moisture levels. After use, please remove the smartphone from the bathroom. Do not allow warm/hot water from a shower to be directly sprayed on the smartphone. Do not use the smartphone in a sauna. Do not suddenly carry the smartphone from cold outdoor temperatures into a hot bath area. Please first allow the smartphone to warm up to regular room temperatures. Do not recharge the smartphone's battery in a bath area.

  • [3] Pirates of the Caribbean: Dead Man's Chest

    Limited release planned for August 2013.

  • [4] Desperate Housewives

    Release planned for August and September 2013.

  • [5] Two days

    Battery life under normal smartphone usage conditions (browsing the web and using applications for about 80 minutes per day) according to research conducted by Fujitsu. Depending on the actual usage conditions (continuous phone calls, downloading large movies, etc.), battery performance may be shorter. For further details, visit Fujitsu's website.

  • [6] High-speed recharging

    An AC adapter 04 (sold separately) is required. "High-speed recharging" refers to the ability to charge at least 1,200mAh in 60 minutes, as measured from the time the message "Please charge" is displayed on the smartphone, and reflects a 125% improvement in efficiency compared to the use of AC adapter 03.

  • [7] Immediately turns off sound and vibration

    Depending upon the application, there may be cases in which the sound is not stopped.

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.4 trillion yen (US$47 billion) for the fiscal year ended March 31, 2013. For more information, please see

Press Contacts

Public and Investor Relations Division

Company:Fujitsu Limited

- Human Centric Engine is a registered trademark of Fujitsu Limited.- The preloaded content on this smartphone is provided by Walt Disney Company (Japan) Ltd. All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

Date: 24 July, 2013
City: Tokyo
Company: Fujitsu Limited, , , , , , , , , , , , ,