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Fujitsu Restructures Big Data Offerings to Bolster Data Utilization

Big Data Initiative Center established to enhance innovation by customers and society

Fujitsu Limited

Tokyo, June 24, 2013

Fujitsu today announced that it is restructuring its lineup of big data-related products and services under the FUJITSU Big Data Initiative. Fujitsu was an early leader in big data, and now, through this new initiative, the Company will work with customers, partners, and startups to bolster big data business initiatives, utilizing data to accelerate the pace of innovation for customers and society. Fujitsu is also establishing a new Big Data Initiative Center to support the use of big data on June 24.

The FUJITSU Big Data Initiative is the latest of the Company's ongoing efforts to harness its leading-edge technology and sophisticated data-analysis capabilities to create new value from data to support innovation among its customers and society at large.

The Big Data Initiative Center organization will be comprised of 800 people, with a core of 30 customer support staff providing a one-stop support programs for customers, partners, and startups.

The FUJITSU Big Data Initiative will be the foundation from which the Company delivers a complete array of big data products and services that accelerate innovation for customers and society.

Advances in ICT have made it possible to integrate conventional business data with sensor data, positioning data, social media postings, logs, and other forms of big data, and to collect, analyze, and use it in real time to create new business opportunities for customers. Big data has now come into serious use for social innovation that spans regions and industries such as food and agriculture, transport, health and medicine.

At the same time, companies are looking for ways to use big data to differentiate themselves from their competitors and develop new businesses, making the sophisticated analysis and use of big data a pressing business issue.

Figure 1: The concept behind the FUJITSU Big Data InitiativeFigure 1: The concept behind the FUJITSU Big Data Initiative

About the FUJITSU Big Data Initiative

Fujitsu—an early leader in big data, offering products and services in the field as early as June 2011—has reorganized its portfolio of big data products and services under the new FUJITSU Big Data Initiative. In so doing, Fujitsu aims to utilize data to promote innovation among customers and society. The Company will provide a coordinated set of products and services for each of the major themes involved in creating value from data to address specific customer issues.

Figure 2: FUJITSU Big Data Initiative organizationFigure 2: FUJITSU Big Data Initiative organization

Previous efforts, future prospects

In April 2012, the Company commenced its Data Curation Service, a data analytics service available in a 100-person framework. The service performs as a professional "curator" that takes an analytical approach to original data—even without any preexisting knowledge of a specific operation. The service creates data usage models required by customers to develop innovative products or revolutionize the way they conduct operations, and also discovers issues with regard to business and operations.

In the area of data utilization, June 2011 was when the Company took the industry lead with the launch of SPATIOWL, a platform upon which value is created by combining positional data with information from social networks and elsewhere. In January 2013 it launched DataPlaza, a service that links together external data sources to provide a marketplace which can collect sensing data, open data, social-network data, and industry-spanning business data.

In data platforms, the Company launched Fujitsu Cloud PaaS Data Utilization Platform Services in October 2012, a Platform as a Service (PaaS) to support the use of big data. In April 2013, Fujitsu succeeded in using a high-performance PC cluster system to accelerate the use of big data, building on the parallel, distributed high-speed processing technology Fujitsu developed for the K computer.

Fujitsu will now launch a support program to utilize big data, and through the FUJITSU Big Data Initiative, will bring these previous offerings within a single structure. It will continue to enhance its products and services, providing a selection of offerings to support the creation of new value from data in accordance with the needs of customers.

About the Big Data Initiative Center

As a new big data initiative to accelerate innovation by customers and society, Fujitsu is establishing the Big Data Initiative Center, which will offer support programs for customers, partners, and startups. The center is comprised of 800 people, with a core of 30 customer support staff providing one-stop support for customers, partners, and startups.

Figure 3: Big Data Initiative Center organizationFigure 3: Big Data Initiative Center organization

About the support programs to create value using data

1. Support program for customers
This program for customers looks for ways to implement innovations that use big data. Customers can receive advice on big data utilization, participating in workshops on hypothesis framing, testing out analyses using actual data, and receiving proposals to help in the selection of the big data platform best suited to their needs, all of which leads to more effective big data utilization.

Figure 4: Customer support program workflowFigure 4: Customer support program workflow

2. Support program for partners
Fujitsu will work with its partners to study and create new businesses that use big data. More specifically, this involves studying collaboration plans, test marketing, and jointly commercializing and promoting services.

3. Support program for startups
Fujitsu will seek out startups developing new services that use big data and support them in turning those services into businesses. More specifically, Fujitsu will gather and judge proposals for new services that utilize big data on a regular basis, the first time being August 2013. The next step will be providing the data-analysis environment needed in the service-planning phase (over a 2-3 month period). Fujitsu will also provide support in commercializing the services and implement sales promotions.

A New Facility

A new facility will be constructed within Fujitsu Trusted Cloud Square. It will serve as a venue for holding workshops with customers on the use of big data and for performing verification testing.

Name: Big Data Initiative Lab

Opening: Early August 2013

Location: World Trade Center Building, 30 F, 2-4-1 Hamamatsu-cho, Minato-ku, Tokyo

Facilities: Seminar rooms, meeting rooms, testing area (server/storage/big-data middleware).

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.4 trillion yen (US$47 billion) for the fiscal year ended March 31, 2013. For more information, please see

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Company:Fujitsu Limited

All company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

This press release has been revised as of December 17, 2018.

Date: 24 June, 2013
City: Tokyo
Company: Fujitsu Limited, , , , , , , , , ,