Skip to main content



Archived content

NOTE: this is an archived page and the content is likely to be out of date.

Fujitsu Raku-Raku Smartphone Wins Two Universal Design Awards

Fujitsu Limited

Tokyo, March 05, 2013

Fujitsu today announced that it has been awarded Germany's universal design award 2013 and universal design consumer favorite award 2013 for its Raku-Raku Smartphone F-12D. Available in Japan from NTT DOCOMO, the Raku-Raku Smartphone was designed for ease of use for those who are unaccustomed to smartphone operations, particularly senior customers.

The universal design award is an international design prize presented by the Hanover-based universal design GmbH. The evaluation standard for the award is whether a large number of people can use a given product or service objectively and intuitively. Qualities such as reliability, safety, distinctiveness and innovativeness are also taken into account.

Beginning in 2008, the award is now in its sixth year. The Fujitsu Raku-Raku Smartphone received two awards this year: the universal design award, which is decided by a jury of prominent designers, and the universal design consumer favorite award, which is selected through a vote by a 100-consumer jury. This is the fourth time Fujitsu has won the universal design award, and the first time receiving the universal design consumer favorite award.

universal design award 2013

Raku-Raku Smartphone

Larger View (273 KB)

Launched in Japan in August 2012, the Raku-Raku Smartphone continues to offer the same usability, simplicity, ease of viewing, and dependability cultivated in previous models of the Raku-Raku Phone series. These features serve as the core concept behind the product, which is intended for senior users.

In receiving the two awards, the Raku-Raku Smartphone was praised for its unique features, including the Raku-Raku Touchscreen, which helps users perform their desired operations by offering the tactile sensation of pressing physical buttons; its distinctive menus that have been designed for greater ease of use; and its screen layouts and graphic user interface, which can be intuitively navigated to enable access to desired features at a single glance.

In addition, Fujitsu is also planning to release a new smartphone based on the Raku-Raku Smartphone, the STYLISTIC S01, which will be available through France Telecom-Orange in France in June 2013. The new smartphone will employ the same user-friendly concepts and design as the Raku-Raku Smartphone.

As we continuously strive to develop products that any customer can use proficiently without being overly conscious of their age or physical capabilities, Fujitsu plans to continue developing diverse technologies that support the needs of its customers.

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Over 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.5 trillion yen (US$54 billion) for the fiscal year ended March 31, 2012. For more information, please see

Press Contacts

Public and Investor Relations Division

Company:Fujitsu Limited

All company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

This press release has been revised as of December 17, 2018.

Date: 05 March, 2013
City: Tokyo
Company: Fujitsu Limited, , , , , , , , , ,