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Fujitsu Introduces docomo with series ARROWS Me F-11D

Easy-to-use compact smartphone featuring water-resistant technology and easy data transfer

Fujitsu Limited

Tokyo, August 13, 2012

Fujitsu today announced that its new smartphone, docomo with series ARROWS Me F-11D, will be available from NTT DOCOMO, Inc. in Japan beginning August 15, 2012.

ARROWS Me F-11D has been designed with an emphasis on simplicity and ease of use to attract customers who are considering the purchase of a smartphone in the near future. In addition, the handset comes equipped with a diverse range of features that ensure hassle-free, long-term use. These include familiar and convenient features found on existing i-mode® mobile phones, such as 1seg broadcast reception and Osaifu Keitai®, as well as other rich features, including IPX5/8(1) water-resistant technology and a simple data transfer function, which enables users to seamlessly transfer data from an i-mode mobile phone, a process that until now has required considerable time and effort.

Thanks to a stylishly accented frame and refined rear casing, it features an elegantly simple design that users will long enjoy. F-11D offers both high quality and functional beauty in a compact size, making it perfect for customers who are thinking about upgrading to a smartphone from a feature phone.

Given the wide range of models that have entered the market along with the rapid spread of smartphones, many customers have expressed hesitation in switching from their feature phones, even though they may be interested in upgrading to a smartphone.

In response to these customer concerns, Fujitsu has developed ARROWS Me F-11D. In contrast to expensive high-spec models, the new smartphone has been designed with an emphasis on simplicity and ease of use, offering features such as the latest version of Fujitsu's proprietary Human Centric Engine for delivering the ultimate user-friendly experience, as well as NX! Comfort UI, a highly intuitive user interface.

Beginning with standard features such as an advanced 5.0 megapixel camera capable of recording Hi-Vision movies and Fujitsu Mobile Integrated Dictionary +(2), a full-featured electronic dictionary that provides access to a total of 29 different dictionaries, this model offers a wide range of capabilities to satisfy customers looking to enjoy long-term, hassle-free use.

Measuring 119 mm in length and 60 mm in width, the compact body of the phone fits comfortably in the user's hand and employs a smooth curved form factor. ARROWS Me F-11D is available in two colors: Precious White and Precious Black.


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Product Features

1. A full range of features available right in the palm of your hand

  • Compact and elegant design that fits comfortably in the user's hand
    The compact body of the phone fits perfectly in the user's hand and employs a stunningly smooth curved form factor. The result is a refined design that offers both elegance and functionality.

    The Precious White model is accented with a pearl-colored frame that displays a rich range of tones depending on the angle of the light, along with a fashionable glossy finish on the rear. The Precious Black model employs a chrome frame with a subdued dark radiance, while the rear of the phone is highlighted by an elegant matte finish.
  • Comprehensive collection of features delivers excellent value
    This easy-to-use, compact smartphone is packed with a comprehensive collection of features, including a highly responsive Saku-Saku Touchpanel and touch prediction algorithm; a 5.0 megapixel camera with intelligent features to capture high-quality images; an FM transistor that enables users to enjoy music from the phone on their car audio system; Bluetooth support that expands usage possibilities by connecting to headsets and car navigation systems; NX!eco, which can configure two separate power-saving settings for daytime and nighttime; and an app battery diagnosis feature that is able to display and analyze apps running in the background.

2. Equipped with a convenient simple data transfer function along with familiar mobile phone features

  • Simple data transfer makes the work of switching to a smartphone a breeze
    Transferring data from an i-mode mobile phone to a smartphone has never been easier. F-11D's simple data transfer enables even first-time users to easily transfer data, while eliminating the trouble of having to forward each individual data file over an infrared connection or transferring data using a computer.
  • Supports familiar i-mode mobile phone features
    F-11D comes loaded with a host of standard features, such as Fujitsu Mobile Integrated Dictionary +, a full-featured electronic dictionary that provides access to a total of 29 different dictionaries, including Kojien, a dictionary of the Japanese language, the English-Japanese Dictionary for the General Reader, Katei Igakukan, a medical dictionary, and dictionaries for three different foreign languages. Other features include water-resistant (IPX5/8) technology, Osaifu-Keitai®, infrared communication, 1seg broadcast reception, and Area Mail®.

3. Highly intuitive operations even for beginners and the latest version of Fujitsu's Human Centric Engine

  • NX! Comfort UI: Delivers the ultimate in ease of use, right down to the details
    Designed to deliver greater user-friendliness and convenience, F-11D employs a proprietary Fujitsu user interface that is designed to be sensitive and intuitive for users. The interface displays small arrows to gently guide users through the phone's operations, in addition to notifying the user about missed calls and new messages in an easy-to-understand manner. As a result, the F-11D is simple to operate, even for first-time smartphone users.
  • Best-in-class usability thanks to a special engine
    Based on the smartphone's orientation and motion, the handset can automatically determine whether or not it is being held in the user's hand with this newly added feature. While being held, the display will be prevented from turning off, and even if the user is lying down while using the phone and unintentionally tilts it, the screen orientation can be returned to its original state by simply shaking the handset two or more times. The new version of Fujitsu's proprietary Human Centric Engine technology includes these and other new features, such as a function that automatically detects when the user is walking or running—two situations where it can be difficult to notice when new messages have arrived—and, in response, increases the volume of new message alerts.

Key Services

These include sp mode® mail, iConcier®, Shabette Concier®, dmenu®, dmarket®, docomo Palette UI™, DOCOMO Anshin Scan™, Area Mail, FOMA® high-speed (reception: 14Mbps max., transmission: 5.7Mbps max.)

Product Specifications

Size: 119 x 60 x 10.8 mm
Weight: 115 g
Continuous Standby Time:
  440 hours in FOMA 3G
  280 hours in GSM
Continuous Talk Time:
  260 minutes in FOMA 3G voice mode
  380 minutes in GSM voice mode
Main Display: Approx. 3.7-inch WVGA LCD (480 x 800)
Cameras: Exterior – 5.0 effective megapixel CMOS; Interior – N/A
Colors: Precious White, Precious Black

  • [1] IPX5/8 water-resistance

    The IPX5 designation indicates that the mobile phone can normally function after being sprayed with water from a nozzle with a diameter of 6.3 mm at a rate of 12.5 liters per minute from a distance of approximately 3m for a period of at least 3 minutes. The IPX8 designation, in the case of the F-11D, indicates that the mobile phone functions normally after being immersed in room-temperature tap water to a depth of 1.5m for 30 minutes.

  • [2] Fujitsu Mobile Integrated Dictionary +

    Some of the dictionaries are available via download.

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Over 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.5 trillion yen (US$54 billion) for the fiscal year ended March 31, 2012. For more information, please see

Press Contacts

Public and Investor Relations Division

Company:Fujitsu Limited

- FOMA, i-mode, sp mode, Osaifu Keitai, Shabette Concier, dmenu, dmarket, docomo Palette UI, DOCOMO Anshin Scan and Area Mail are trademarks or registered trademarks of NTT DOCOMO, Inc.- ATOK is a registered trademark of JustSystems Corporation.- Human Centric and Human Centric Engine are trademarks of Fujitsu Limited. All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

Date: 13 August, 2012
City: Tokyo
Company: Fujitsu Limited, , , , , , , , , ,