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Fujitsu Introduces ARROWS A SoftBank 101F

High-spec, water-resistant smartphone powered by 42Mbps ULTRA SPEED communications service, features stunning graphics and improved ease-of-use

Fujitsu Limited

Tokyo, July 24, 2012

Fujitsu today announced that the new ARROWS A SoftBank 101F smartphone from Fujitsu Mobile Communications, the company's first model offered through SoftBank Mobile, will be available in Japan beginning July 28 at shops carrying SoftBank products.

Equipped with a 4.3-inch OLED "NEW AMOLED plus" display that delivers ultra-clear graphics and the latest high-performance video processing engine technology, ARROWS A SoftBank 101F enables users to enjoy stunning video images.

The high-spec, water-resistant smartphone also boasts a rich lineup of advanced features, including support for SoftBank's ULTRA SPEED data communications service capable of downlink speeds of up to 42Mbps, a 1.5 GHz dual-core CPU with unparalleled processing performance, Fujitsu's proprietary Human Centric Engine for delivering the ultimate user-friendly experience, easy one-touch ON/OFF operations, a switch-enabled fingerprint sensor for unlocking the phone's screen, and a high-performance 13.1 megapixel camera.

As the smartphone markets continues to expand and as a wider variety of services and data-intensive content becomes available, there is an increasing need for devices that support high-speed data communications and can display beautiful high-definition video. ARROWS A SoftBank 101F has been designed to respond to these needs and offer remarkably stunning video with an OLED display and high-performance video processing engine.

The new smartphone's high-performance video processing engine brings together a host of video-enhancement technologies including noise elimination technology that suppresses the production of noise to reproduce exceptionally clear video, contour correction technology for determining the contours and textures in a video and correcting them appropriately, and 3D color correction technology, which automatically calibrates colors to their optimal state. In addition, the handset is also equipped with a highly responsive Saku-Saku Touchpanel® and the Human Centric Engine offered by Fujitsu, which provides users with versatile ease-of-use. Combined, these features have been developed with a focus on enabling the ultimate level of video quality, as well as comfortable and convenient operations.

The high-spec smartphone also boasts a wide variety of convenient functions, including a display equipped with ultra-durable Corning® Gorilla® Glass, an 1,800mAh large-capacity battery, water- (IPX5/7/8) and dust-resistant (IP5X)(1) technology, an FM transistor, 1seg broadcast reception, infrared communications, and Osaifu-Keitai. ARROWS A SoftBank 101F is available in three colors: Cyan, Magenta, and Black.

ARROWS A SoftBank 101F

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Product Features

1. High-performance video processing engine & an OLED "NEW AMOLED plus" display for beautifully reproducing a wide variety of gorgeous video content

  1. High-performance processing engine
    • Noise elimination technology
      By estimating the amount of noise in an image and properly minimizing it, this technology allows users to enjoy clear and remarkably stunning video.
    • Contour correction
      The smartphone will determine the contours and textures contained in a video and then perform optimal correction on each video segment, thereby helping to reduce blurriness and glare.
    • 3D color correction
      After analyzing a video's brightness levels, the phone will then automatically calibrate the image's color to be as natural as possible.
    • Texture rendering and tone restoration
      Based on the user's viewing environment, this technology automatically adjusts the darkest and brightest portions of a video to give it a sense of depth. When viewing in a dimly lit environment, the phone will increase the tone of dark portions to make the video easier to see. Even skin tones are realistically reproduced.
    • Super-resolution technology
      This technology performs advanced graphics processing in real-time to restore an image to its original quality. It recreates the image's sense of detail and immediacy to reproduce beautiful video images, extending even to minute details.
    • 3D noise elimination
      In addition to smoothing out rough edges, the smartphone can produce video with minimal flickering and variations in lighting, thereby allowing users to enjoy fluid, beautiful videos.
  2. OLED "NEW AMOLED plus" display
    101F is equipped with a large-screen 4.3-inch OLED "NEW AMOLED plus" display that enables bright and vivid colors. The high-contrast display renders deeper blacks and subtle gradations. In addition, the handset's ultra-fast responsiveness and tracking delivers the performance needed to play complex video content, thereby allowing users to enjoy clear and crisp videos.

2. ULTRA SPEED data communications service & 1.5 GHz dual-core CPU

With support for ULTRA SPEED data communications, which enables downlink speeds of up to 42Mbps(2), users can browse the internet and view data-intensive content using the same speedy environment at any time and any place. Moreover, the phone's 1.5 GHz dual-core CPU makes it possible to enjoy HD video and online games without a hitch.

3. Fujitsu's Human Centric Engine delivers the ultimate in convenience

  1. Technology that adapts to users and their surrounding environment
    • "Echo cut"
      Speakers can carry out clear conversations, even in locations where sound echoes. The handset will eliminate reverberating sounds that are transmitted from the phone and deliver clear sound to the caller on the other end.
    • "On" when held
      Based on the smartphone's orientation and motion, the handset automatically determines whether or not it is being held in the user's hand. As long as it is being held, the screen will be kept lit.
    • Intellicolor
      The phone detects the kind of lighting in use at the user's location—such as fluorescent, incandescent, and natural lighting—and automatically adjusts the screen's color balance to the optimal setting.
  2. Super stress-free operations
    • Clear touch
      The instant the user touches the screen, the phone will vibrate. Because there is no delay between the touch and vibration, it is easier for users to tell when they are operating the device.
    • Shake-activated screen recovery
      Even if the user unintentionally tilts the phone, the screen orientation can be returned to its original state by simply shaking the handset two or more times. This is useful for quickly returning the screen orientation to the desired state when the user is lying down.
  3. Life support applications offer professional advice
    • Sleep log
      With its built-in accelerometer and microphone, the smartphone can detect the state of the user's sleep and provide detailed information about the user's sleeping habits, including the duration of sleep, the number of times the user rolls over during the night, and snoring-related information. The handset will also offer advice to users about how to improve their sleeping habits.

4. Smart fingerprint sensor with on-off switch

With the built-in smart fingerprint sensor, the phone's security lock can be released by simply placing the user's finger on the sensor. This, in turn, eliminates the need to input a swipe pattern or password, as authentication can be performed with the single movement of a finger, making it easy to take advantage of the phone's security features.

5. High-resolution 13.1-megapixel camera among the top of its class of smartphones

  1. The new phone's camera is equipped with an "Exmor R for mobile" back-illuminated CMOS sensor, along with the "Milbeaut Mobile" image processing engine that incorporates a wide range of photography capabilities, including high-sensitivity capturing and noise reduction. The combination of these features allows for stunning high-resolution photographs and videos.
  2. Highly responsive
    The camera has a launch time and shot-to-shot wait time of about 0.5 seconds(3). As a result, users never miss out on capturing the perfect moment with a snapshot.

Compatibility with Key Services

S! Mail, Dekore Mail, Music Box, Photo Editing, emergency earthquake alerts, Machi-Uta, and Movie LIFE

Product Specifications

Size: 130 x 64 x 9.9 mm (excludes protruding parts)
Weight: 138 g
Continuous Talk Time: Approximately 430 minutes in 3G mode, 350 minutes in GSM mode
Continuous Standby Time: Approximately 440 hours in 3G mode, 390 hours in GSM mode
Main Display: 4.3-inch QHD OLED (960 x 540)
Camera: 13.1 megapixel CMOS
Colors: Cyan, Magenta, Black

  • [1] Water- (IPX5/7/8) and dust-resistance (IP5X)

    The IPX5 designation indicates that the mobile phone can normally function after being sprayed with water from a nozzle with a diameter of 6.3 mm at a rate of 12.5 liters per minute from a distance of approximately 3m for a period of at least 3 minutes. The IPX7 rating indicates that water will not penetrate inside the mobile phone and it will function normally after being gently immersed in a tank of room-temperature tap or still water of a depth of 1 m for approximately 30 minutes. The IPX8 designation, in the case of the 101F, indicates that the mobile phone functions normally after being immersed in room-temperature tap water to a depth of 1.5m for 30 minutes. IP5X indicates that the mobile phone can be left in an environment with dust particles with a diameter of 75 µm or less for 8 hours, and continue to function and be used safely. The dust-resistance feature of this smartphone is certified as providing a level of protection conforming to IP5X, and no warranties are made to its use when left directly in the sand. When drops of water are on the touchscreen, or when the phone is operated using wet fingers, there are times when it may not operate properly.

  • [2] Downlink speeds of up to 42Mbps

    As ULTRA SPEED employs the best-effort delivery method, transmission speeds may decrease or transmission may be inaccessible depending on network traffic and the communications environment. In addition, the maximum transmission speed may differ depending on the area in which the service is utilized.

  • [3] Shot-to-shot wait time of about 0.5 seconds:

    Launch time and shot-to-shot interval may be longer depending on the photography settings.

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Over 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.5 trillion yen (US$54 billion) for the fiscal year ended March 31, 2012. For more information, please see

Press Contacts

Public and Investor Relations Division

Company:Fujitsu Limited

- ULTRA SPEED, S! Mail, Dekore Mail, MUSIC BOX, Machi-Uta, Movie LIFE are registered trademarks or trademarks of SOFTBANK MOBILE Corp.- SoftBank, as well as the SoftBank name and logo, are registered trademarks or trademarks of Softbank Corp. in Japan and other countries.- Corning® Gorilla® Glass is a registered trademark of Corning Incorporated.- Milbeaut is a registered trademark of Fujitsu Semiconductor Limited.- Saku-Saku Touchpanel is a registered trademark of Fujitsu Limited.- Human Centric and Human Centric Engine are registered trademarks of Fujitsu Limited.- All other product names and company names mentioned herein are the trademarks or registered trademarks of their respective firms.

Date: 24 July, 2012
City: Tokyo
Company: Fujitsu Limited, , , , , , , , , ,