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Fujitsu Introduces docomo with series™ ARROWS Kiss F-03D

Compact smartphone with elegant and glimmering jewelry design

Fujitsu Limited

Tokyo, November 21, 2011

Fujitsu today announced that its new smartphone, docomo with series ARROWS Kiss F-03D, will be available from NTT DOCOMO, Inc. in Japan beginning November 25, 2011.

ARROWS Kiss F-03D is a smartphone with "gem-cut" buttons that sparkle like actual jewelry. Providing users with an option other than finger touch-based operations, ARROWS Kiss F-03D comes with a stylus that makes it easy to write intricate Japanese characters.

In addition to cute and convenient applications, such as a personal diary feature, ARROWS F-03D caters to the fashion requests of female smartphone users with its design and user interface. The smartphone is also equipped with one-segment TV broadcast, mobile wallet (Osaifu Keitai), and infrared communication function. With a compact width of 59mm, ARROWS Kiss F-03D is an elegant, water-resistant smartphone, making it a great choice for first-time users.


With the rapid shift in the market toward smartphones, Fujitsu developed a fashionable mobile phone that adds sparkle to the user without compromising on either aesthetics or functionality.

Encased in a compact jewelry-based design, ARROWS Kiss F-03D comes with a stylus which can be attached by a strap to the smartphone for easy portability. The stylus can be used to write delicate Japanese characters or to select links with pinpoint accuracy, making the mobile phone easy to operate.

Compatible with "Okudake-Juden"(1) wireless recharging, the smartphone can be recharged by simply placing it on the wireless charger thus eliminating the physical process of connecting the handset with a wire-based charger. This feature will become even more convenient as more stores and restaurants throughout Japan become equipped to enable wireless recharging.

The diary application freely allows handwritten input and the posting of photos, just like an analog pocket planner. It is equipped with many fun features, such as memos which enable users to choose from among many cute design templates, and original fonts which enable users to create their own fonts with their handwriting.

Furthermore, the photo enhancement application allows users to decorate photos taken with the smartphone's 8.1 megapixel(2) high-performance camera. With a range of decorative effects including air brushing, users can have fun manipulating photos the same way they do at the "purikura" or print club photo booths that are extremely popular in Japan.

ARROWS Kiss F-03D comes in two colors: Precious White, with white and gold framing; and Elegant Pink, with a pearl pink ambiance.


Larger View (49 KB)

Product Features

1. Glittering Jewelry Illumination(3)

The area around the "gem-cut" buttons on the front, as well as the camera ring in the back, radiantly lights up when a message or call comes in or when the user is on the phone. The smartphone features a total of 23 different illumination patterns.

2. Loaded with fashionable applications that enhance trendiness

  • Tegaki Deco(4)
    Users can create their own decorative pictograms in text messages through a simple process of selecting letters, frames, font (hand-written), color, and motion, making their texting personal.
  • Application Ranking(5) & Life Assist (collection of useful applications)
    The smartphone is equipped with an Application Ranking function, which ranks applications according to their popularity, and Life Assist, which is a collection of applications useful in everyday life. These applications can be downloaded quickly, making them easily-accessible to even first-time smartphone users.

3. Content for enjoying fashion and style

  • Pre-installed Deco-mail pictograms®
    The smartphone comes with 3,000 Deco-mail pictograms®, pre-installed to make composing e-mail messages fun.
  • Pre-installed fonts
    Universal Design Font's "UD Shin Maru Go" font, which is especially easy to read, and three other fonts come pre-installed. Users can select and set whichever font best expresses their individuality.

4. Usability fit for comfort and peace of mind

  • Readablity, ease-of-use, and audibility functions that are the hallmark of Fujitsu
    In addition to its ultra-high resolution and noise reduction technology for clear listening and viewing of one-segment TV broadcasts and YouTube™ content, the smartphone features a quick-response touchscreen that enables scrolling and smooth-gliding touch-based operation. Other original features include Fujitsu's proprietary "NX!input" system that allows the user to input handwritten text on a numeric-keypad and "Super Hakkiri (extra-clear) Voice 3," which enhances the clarity of the caller's voice in noisy or crowded places.

5. Daily healthcare support

  • Beauty Body Clinic(6)
    Fujitsu's sensing technology monitors body posture. Presenting advice under the supervision of the Miss Universe Japan Beauty School, a stretching and training exercise menu helps users keep their bodies in top shape.
  • Sukkiri Alarm
    By combining an accelerometer with a microphone, this alarm clock system monitors users' body movements, breathing patterns, and wakefulness while they are asleep. When sleep is detected to be at its lightest point, the alarm is activated thus enabling users to start the day refreshed and looking their best. "Sukkiri" meaning "refreshed" in English.
  • Karada Life(7)
    The smartphone is equipped with a pedometer and activity monitoring system that shows the number of steps users take daily in a graphic chart and gives health-maintenance advice, enabling users to have fun while staying fit.

6. Full range of functionality, including tethering capabilities, water-resistance, and infrared communications

  • Tethering
    The smartphone is equipped with Wi-Fi access point functionality, enabling it to be also used as a wireless LAN router. Even when on-the-go, by turning the F-03D into a wireless access point (base station), users can connect up to eight Wi-Fi devices, such as portable gaming devices and PCs, to the Internet.
  • Infrared communications
    Just like with i-mode mobile phones, data can be easily exchanged between devices using infrared communications. Supported data includes profile information, address book information, and still photographs.
  • Osaifu Keitai
    Mobile wallet. Users can manage their electronic money and coupons all on their smartphone.
  • Water-resistance
    With IPX5/8 water-resistance (8) , the smartphone can be utilized with peace of mind.

Compatibility with Key Services

sp-mode mail, FOMA® High-Speed (14Mbps), dMenu, dMarket™, DOCOMO Anshin Scan

Product Specifications

  • Size: 121 × 59 × 10.9 mm (11.4 mm at thickest point)
  • Weight: 120 g
  • Continuous Standby Time:
       Approx. 470 hours in FOMA 3G
       Approx. 290 hours in GSM
  • Continuous Talk Time:
       Approx. 320 minutes in FOMA 3G voice mode
       Approx. 350 minutes in GSM voice mode
  • Main Display: 3.7-inch TFT color LCD WVGA (480 × 800 pixels)
  • Camera:
       Back side (exterior): 8.1 megapixel effective resolution, CMOS sensor
       Front side (interior): 1.3 megapixel effective resolution

  • [1] Okudake-Juden

    NTT DoCoMo's wireless battery charger function that is compliant with the WPC standard.

  • [2] 8.1 megapixels

    Interior camera has 1.3 megapixels.

  • [3] Glittering Jewelry Illumination

    Illumination lights around the camera ring when using the phone or receiving incoming calls is turned off at the time of purchase.

  • [4] Tegaki Deco

    Handwritten Decoration. Requires separate download from the "F ichi-oshi (most recommended) App" application.

  • [5] Application Ranking

    Requires separate download from the "F ichi-oshi (most recommended) App" application.

  • [6] "Beauty Body Clinic"

    Requires separate download from the "F ichi-oshi (most recommended) App" application.

  • [7] Karada Life

    Body Life. Requires separate download from the "F ichi-oshi (most recommended) App" application.

  • [8] IPX5/8 water-resistance

    The IPX5 designation indicates that the mobile phone can normally function after being sprayed with water from a nozzle with a diameter of 6.3 mm at a rate of 12.5 liters per minute from a distance of approximately 3m for a period of at least 3 minutes. The IPX8 designation, in the case of the F-03D, indicates that the mobile phone normally functions after being immersed in room-temperature tap water to a depth of 1.5 m for approximately 30 minutes.

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Over 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.5 trillion yen (US$55 billion) for the fiscal year ended March 31, 2011. For more information, please see

Press Contacts

Public and Investor Relations Division

Company:Fujitsu Limited

- FOMA, i-mode, sp-mode, Osaifu Keitai, and Deko-mail pictograms are trademarks or registered trademarks of NTT DOCOMO, Inc.- All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

Date: 21 November, 2011
City: Tokyo
Company: Fujitsu Limited, , , , , , , , , ,